2019 Shortlist

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Congratulations to the finalists of the Hashtag Sports Awards presented with Budweiser for their excellence in engagement. You can view all of the 2019 winners here.

Campaigns.

View the 2019 award winners.

Best Integrated Campaign

American Express Jersey Assurance

Momentum Worldwide

Focus On

Bose

Good Karma Payoutk

PointsBet, North 6th Agency

Rival Hug

FIFA

This is Our Ice

Minnesota Wild, ICF Next

#zLAtan

LA Galaxy

Best Multi-Platform Campaign

Double Clásico

beIN SPORTS USA, VMLY&R Miami

Purple Reign

Minnesota Timberwolves

New Level of In

Chicago Cubs

Rookies Drawing Logos

NFL

Best Social Media Campaign

Brees-A-Thon by The Checkdown

NFL

NHL Fan Choice Awards

NHL

Lifetime Tattoo Ticket

Hertha BSC

Rival Hug

FIFA

#zLAtan

LA Galaxy

Breakthrough Sports Ad of the Year

We Got Now: Kawhi Leonard | New Balance Basketball

The Rec League

Who is Kevin Love?

Banana Republic, R/GA

Content.

View the 2019 award winners.

Best Athlete Storytelling

Dear Kyle

Minnesota Vikings

Lou Williams: Live from the Underground

LA Clippers

The People

The Ohio State University

Run With Us: Homes

Chicago Bulls

Snow Pack – Exclusive Footage: Shaun White’s Horrific Crash

Yahoo Sports

Visa Defeats FIFA World Cup™ FOMO

Visa, Endeavor Global Marketing

Best Branded Content or Series

Hockey 101 with Snoop Dogg

NHL

House of UA

House of Highlights

IBM and Aston Martin Red Bull Racing Poster Series

MKTG

JCPenney Style Stories

Bleacher Report

SAP GM School

Momentum Worldwide

Who is Kevin Love?

Banana Republic, R/GA

Best Fan-Generated Content

Believing in Miracles

Minnesota Vikings

FanSided/Sports Illustrated NFL Preview

MKTG

Lifetime Tattoo Ticket

Hertha BSC

Best Original Content or Programming

Behind the Scenes with the Storytellers: New York Jets

Libris by PhotoShelter

Face to Face

LaLiga

#NBATwitteris…

Twitter

SkoLOL

Minnesota Vikings

The Breakdown

Chicago Cubs

The Grind

Canadian Football League

Digital & Social.

View the 2019 award winners.

Best Real-Time Engagement

Bleacher Report

Bleacher Report

ESPN x 2018 NBA Finals

ESPN, NBA

Farewell Jersey

beIN SPORTS USA, VMLY&R Miami

Kit Launch Wallpaper Wednesday

Atlanta United FC

SportsCastr Social First Screen

SportsCastr

Real-Time Custom Fantasy Team Logos

NFL

Best Website or Mobile Experience

2018 TCS New York City Marathon App

New York Road Runners, Tata Consultancy Services

Bleacher Report

Bleacher Report

"See The Puck" Mobile Campaign

San Jose Sharks, Rover

SportsCastr

SportsCastr

theScore App

theScore

Outstanding Use of Facebook

CFL Game Time

Canadian Football League

DAZN Surpasses 295 Million Facebook Video Views

DAZN, Grabyo

Outstanding Use of Instagram

Farewell Jersey

beIN SPORTS USA, VMLY&anp;R Miami

House of Highlights

Bleacher Report

@NBAKicks at NBA All-Star 2019

NBA

NFL Throwback

NFL

The Brotherhood

Duke Men's Basketball

theScore Instagram

theScore

Outstanding Use of Twitter

2 Chainz Custom "Rap Or Go To The League" Twitter Emoji

Def Jam Recordings

Bleacher Report

Bleacher Report

#NBATwitterLive

NBA, Twitter, Turner Sports

The Metro by T-Mobile Purple Couch

Lagardère Plus

Outstanding Use of Snapchat

Skol Scribbles

Minnesota Vikings

NFL Highlights – Snapchat Discover Story

NFL

Premier League: Extra Time

NBC Sports Group

Showtime Sports: Wilder vs. Fury

Showtime Networks

Experience.

View the 2019 award winners.

Best Activation to Reach Young Fans

B/R Kicks Presents: The Drop Up

Bleacher Report

Cox Flight Speed 4D Experience

Cox Communications, Next Marketing

Minnesota Vikings Skol Scribbles

Minnesota Vikings

NBA TikTok: #AllStarTalent Challenge

NBA

Best Event-Based Activation

2018 NBA Draft Social Circuit

NBA

IBM at the US Open

IBM

Rival Hug

FIFA

Australian Open #EmiratesPlay

Tennis Australia, Brizi

Rugby World Cup Sevens

CSM

Best Use of Immersive Media

Cox Flight Speed 4D Experience

Cox Communications, Next Marketing

NASCAR Playoffs AR Experience

NASCAR

SAP Battles from the Bench

Momentum Worldwide, SAP, NHL

The Drone Racing League

The Drone Racing League

Good.

View the 2019 award winners.

Best Engagement for Good

Dear Kyle

Minnesota Vikings

Hockey's Declaration of Principles

NHL, The Vault

Rival Hug

FIFA

Kevin Durant Charity Foundation

KDCF

Touchdowns Against Cancer

Pledge It

Partnerships.

View the 2019 award winners.

Most Creative Partnership (Without an Athlete or Influencer)

American Express Jersey Assurance

Momentum Worldwide

CAHILLTEX

TLA Worldwide

NHL's Jason Zucker Co-Designs for a Cause

Lola Pro Sports Marketing

Rock Your Routine – With UCHealth, the Colorado Rockies and Charlie Blackmon

UCHealth

Who is Kevin Love?

Banana Republic, R/GA

Most Creative Partnership (Without an Athlete or Influencer)

#BarstoolDoesDaytona

Barstool Sports

Minnesota Vikings and 3M Light Up U.S. Bank Stadium Purple

Minnesota Vikings

Natural Light Beer – Race Resume

M&C Saatchi Sport & Entertainment

The AI Revolution in High School Sport

Pixellot, NFHS Network

SAP GM School

Momentum Worldwide

#TheDebut – Live High School Basketball Games on Twitter

Twitter, Intersport, Gatorade

Overall Excellence.

This prestigious honor is given to the organization with the highest rating across all categories to reflect industry-wide excellence in engagement on all platforms and projects.

 

View the 2019 award winners.

Outstanding Achievement in Overall Engagement for an Organization

View Winner

Outstanding Achievement in Overall Engagement for an Individual

View Winner

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