---
title: Snow Pack Shaun White Yahoo | Hashtag Sports Awards
description: The Hashtag Sports Awards recognize excellence in fan and consumer engagement across sports entertainment content, campaigns, and creators.
image: https://www.hashtagsports.com/hubfs/awards/shortlist-2019/snow-pack-yahoo-shaun-white.webp
---

###  2019 Shortlist 

##### Snow Pack – Exclusive Footage: Shaun White’s Horrific Crash

**Entrant: **Yahoo Sports

Winner 🏆

- Best Athlete Storytelling

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How does this represent “Excellence in Engagement”?

That exclusive moment that our cameras captured in the first episode were picked up by media outlets around the world and set the stage for what would be a dramatic and emotional comeback en route to his third gold medal.

**Objective:**

Yahoo Sports has always been a global leader in its coverage of major sporting events around the world. As we headed into our seventh Olympics as a video team we were looking for a way to advance our award winning storytelling by bringing the viewer closer to the action than ever before on our platform. We partnered with Air + Style and teamed up with arguably the biggest U.S. athlete in the 2018 Winter Olympics, Shaun White, to create an all access video series leading up to the PyeongChang games.

**Strategy & Execution:**

The eight-part documentary series over five weeks chronicled every stage of his journey including the moment he suffered a horrific injury to his face during his pre-season training. White understood the audience and the access he was giving the viewer as he had the foresight to pull out his iPhone and film the most intimate emotions just minutes right after the crash, the intense helicopter ride to the hospital, and the career-threatening moment as he laid in a hospital bed uncertain as what the future held.

In episode seven our cameras were there when he achieved a perfect score and punched his ticket to PyeongChang, followed by the moment he broke down and cried while sharing this on the phone with his mom. White also let the audience into his personal life with girlfriend Sarah Barthel. She is a prominent musician and gave us the rights to use her music during the perfect score episode

**Production**

- Yahoo Sports
- Go-90
- Air + Style

**Credits**

**[Alan Springer](https://www.linkedin.com/in/dannh/)**  
Executive Producer  
Yahoo Sports

**Alysia Russo**  
Coordinating Producer  
Go90

**Dave Finger**  
Producer  
Air + Style

**[Molly Scott](https://www.linkedin.com/in/molly-scott-154478b/)**  
Coordinating Producer  
Air + Style

**[Ryan Dornbusch](https://www.linkedin.com/in/ryan-dornbusch-06535a4/)**  
Head of Video, Yahoo Sports  
Yahoo Sports

**[Sarah Crennan](https://www.linkedin.com/in/sarah-oliphant-crennan-45aaa110/)**  
Head of Content, Yahoo Sports  
Yahoo Sports

**Chris Castallo**  
Head of Development, Go90  
Go90

#### Join the Engagement + Creative Elite

The Open Call for Entries to the 6th Annual Hashtag Sports Awards closes on March 4, 2024. Submit content and campaigns across more than 70 categories.

 

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