---
title: Shortlist | Inaugural Hashtag Sports Awards
description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment
image: https://www.hashtagsports.com/hubfs/seo/awards-ease-lockup_card-v2.png
---

Inaugural Awards

#### 2019 Shortlist

![hsa-2021-bud-3a-w](https://www.hashtagsports.com/hubfs/brand/hsa-2021-bud-3a-w.svg)

Congratulations to the nominees of the** Hashtag Sports Awards** on their excellence in engagement, as selected by [The Engagement Academy of Sports Entertainment](https://www.engagement.academy/).

#### Campaigns

View the 2019 [award winners](https://www.hashtagsports.com/awards/winners-2019?hsLang=en#campaigns).

###### **Best Integrated Campaign**

[American Express Jersey Assurance](https://www.hashtagsports.com/awards/shortlist-2019#)

Momentum Worldwide

[Focus On](https://www.hashtagsports.com/awards/shortlist-2019#)

Bose

[Good Karma Payoutk](https://www.hashtagsports.com/awards/shortlist-2019#)

PointsBet, North 6th Agency

[Rival Hug](https://www.hashtagsports.com/awards/shortlist-2019#)

FIFA

[This is Our Ice](https://www.hashtagsports.com/awards/shortlist-2019#)

Minnesota Wild, ICF Next

[#zLAtan](https://www.hashtagsports.com/awards/shortlist-2019#)

LA Galaxy

###### **Best Multi-Platform Campaign**

[Double Clásico](https://www.hashtagsports.com/awards/shortlist-2019#)

beIN SPORTS USA, VMLY&R Miami

[Purple Reign](https://www.hashtagsports.com/awards/shortlist-2019/purple-reign?hsLang=en)

Minnesota Timberwolves

[New Level of In](https://www.hashtagsports.com/awards/shortlist-2019#)

Chicago Cubs

[Rookies Drawing Logos](https://www.hashtagsports.com/awards/shortlist-2019#)

NFL

###### **Best Social Media Campaign**

[Brees-A-Thon by The Checkdown](https://www.hashtagsports.com/awards/shortlist-2019#)

NFL

[NHL Fan Choice Awards](https://www.hashtagsports.com/awards/shortlist-2019#)

NHL

[Lifetime Tattoo Ticket](https://www.hashtagsports.com/awards/shortlist-2019/lifetime-tattoo-ticket?hsLang=en)

Hertha BSC

[Rival Hug](https://www.hashtagsports.com/awards/shortlist-2019#)

FIFA

[#zLAtan](https://www.hashtagsports.com/awards/shortlist-2019#)

LA Galaxy

###### **Breakthrough Sports Ad of the Year**

[We Got Now: Kawhi Leonard | New Balance Basketball](https://www.hashtagsports.com/awards/shortlist-2019#)

The Rec League

[Who is Kevin Love?](https://www.hashtagsports.com/awards/shortlist-2019#)

Banana Republic, R/GA

#### Content

View the 2019 [award winners](https://www.hashtagsports.com/awards/winners-2019?hsLang=en).

###### **Best Athlete Storytelling**

[Dear Kyle](https://www.hashtagsports.com/awards/shortlist-2019#)

Minnesota Vikings

[Lou Williams: Live from the Underground](https://www.hashtagsports.com/awards/shortlist-2019#)

LA Clippers

[The People](https://www.hashtagsports.com/awards/shortlist-2019#)

The Ohio State University

[Run With Us: Homes](https://www.hashtagsports.com/awards/shortlist-2019#)

Chicago Bulls

[Snow Pack – Exclusive Footage: Shaun White’s Horrific Crash](https://www.hashtagsports.com/awards/shortlist-2019/snow-pack-shaun-white-yahoo?hsLang=en)

Yahoo Sports

[Visa Defeats FIFA World Cup™ FOMO](https://www.hashtagsports.com/awards/shortlist-2019#)

Visa, Endeavor Global Marketing

###### **Best Branded Content or Series**

[Hockey 101 with Snoop Dogg](https://www.hashtagsports.com/awards/shortlist-2019#)

NHL

[House of UA](https://www.hashtagsports.com/awards/shortlist-2019#)

House of Highlights

[IBM and Aston Martin Red Bull Racing Poster Series](https://www.hashtagsports.com/awards/shortlist-2019#)

MKTG

[JCPenney Style Stories](https://www.hashtagsports.com/awards/shortlist-2019#)

Bleacher Report

[SAP GM School](https://www.hashtagsports.com/awards/shortlist-2019/sap-gm-school?hsLang=en)

Momentum Worldwide

[Who is Kevin Love?](https://www.hashtagsports.com/awards/shortlist-2019#)

Banana Republic, R/GA

###### **Best Fan-Generated Content**

[Believing in Miracles](https://www.hashtagsports.com/awards/shortlist-2019/believing-in-miracles?hsLang=en)

Minnesota Vikings

[FanSided/Sports Illustrated NFL Preview](https://www.hashtagsports.com/awards/shortlist-2019#)

MKTG

[Lifetime Tattoo Ticket](https://www.hashtagsports.com/read/awards-hertha-bsc-social-media?hsLang=en)

Hertha BSC

###### **Best Original Content or Programming**

[Behind the Scenes with the Storytellers: New York Jets](https://www.hashtagsports.com/awards/shortlist-2019#)

Libris by PhotoShelter

[Face to Face](https://www.hashtagsports.com/awards/shortlist-2019#)

LaLiga

[#NBATwitteris…](https://www.hashtagsports.com/awards/shortlist-2019/nbatwitteris?hsLang=en)

Twitter

[SkoLOL](https://www.hashtagsports.com/awards/shortlist-2019#)

Minnesota Vikings

[The Breakdown](https://www.hashtagsports.com/awards/shortlist-2019#)

Chicago Cubs

[The Grind](https://www.hashtagsports.com/awards/shortlist-2019#)

Canadian Football League

#### Digital & Social

View the 2019 [award winners](https://www.hashtagsports.com/awards/winners-2019?hsLang=en#digital-social).

###### **Best Real-Time Engagement**

[Bleacher Report](https://www.hashtagsports.com/awards/shortlist-2019/bleacher-report?hsLang=en)

Bleacher Report

[ESPN x 2018 NBA Finals](https://www.hashtagsports.com/awards/shortlist-2019#)

ESPN, NBA

[Farewell Jersey](https://www.hashtagsports.com/awards/shortlist-2019#)

beIN SPORTS USA, VMLY&R Miami

[Kit Launch Wallpaper Wednesday](https://www.hashtagsports.com/awards/shortlist-2019#)

Atlanta United FC

[SportsCastr Social First Screen](https://www.hashtagsports.com/awards/shortlist-2019#)

SportsCastr

[Real-Time Custom Fantasy Team Logos](https://www.hashtagsports.com/awards/shortlist-2019#)

NFL

###### **Best Website or Mobile Experience**

[2018 TCS New York City Marathon App](https://www.hashtagsports.com/awards/shortlist-2019#)

New York Road Runners, Tata Consultancy Services

[Bleacher Report](https://www.hashtagsports.com/awards/shortlist-2019/bleacher-report?hsLang=en)

Bleacher Report

["See The Puck" Mobile Campaign](https://www.hashtagsports.com/awards/shortlist-2019#)

San Jose Sharks, Rover

[SportsCastr](https://www.hashtagsports.com/awards/shortlist-2019#)

SportsCastr

[theScore App](https://www.hashtagsports.com/awards/shortlist-2019#)

theScore

###### **Outstanding Use of Facebook**

[CFL Game Time](https://www.hashtagsports.com/awards/shortlist-2019#)

Canadian Football League

[DAZN Surpasses 295 Million Facebook Video Views](https://www.hashtagsports.com/awards/shortlist-2019#)

DAZN, Grabyo

###### **Outstanding Use of Instagram**

[Farewell Jersey](https://www.hashtagsports.com/awards/shortlist-2019#)

beIN SPORTS USA, VMLY&anp;R Miami

[House of Highlights](https://www.hashtagsports.com/awards/shortlist-2019#)

Bleacher Report

[@NBAKicks at NBA All-Star 2019](https://www.hashtagsports.com/awards/shortlist-2019#)

NBA

[NFL Throwback](https://www.hashtagsports.com/awards/shortlist-2019#)

NFL

[The Brotherhood](https://www.hashtagsports.com/awards/shortlist-2019#)

Duke Men's Basketball

[theScore Instagram](https://www.hashtagsports.com/awards/shortlist-2019#)

theScore

###### **Outstanding Use of Twitter**

[2 Chainz Custom "Rap Or Go To The League" Twitter Emoji](https://www.hashtagsports.com/awards/shortlist-2019#)

Def Jam Recordings

[Bleacher Report](https://www.hashtagsports.com/awards/shortlist-2019/bleacher-report?hsLang=en)

Bleacher Report

[#NBATwitterLive](https://www.hashtagsports.com/awards/shortlist-2019#)

NBA, Twitter, Turner Sports

[The Metro by T-Mobile Purple Couch](https://www.hashtagsports.com/awards/shortlist-2019#)

Lagardère Plus

###### **Outstanding Use of Snapchat**

[Skol Scribbles](https://www.hashtagsports.com/awards/shortlist-2019#)

Minnesota Vikings

[NFL Highlights – Snapchat Discover Story](https://www.hashtagsports.com/awards/shortlist-2019#)

NFL

[Premier League: Extra Time](https://www.hashtagsports.com/awards/shortlist-2019#)

NBC Sports Group

[Showtime Sports: Wilder vs. Fury](https://www.hashtagsports.com/awards/shortlist-2019#)

Showtime Networks

#### Entertainment

View the 2019 [award winners](https://www.hashtagsports.com/awards/winners-2019#entertainment).

###### **Best Engagement Through Esports & Gaming**

[IEM Katowice 2019](https://www.hashtagsports.com/awards/shortlist-2019/iem-katowice?hsLang=en)

ESL

[NBA 2K League](https://www.hashtagsports.com/awards/shortlist-2019#)

NBA 2K League

[State Farm Esports Partnerships](https://www.hashtagsports.com/awards/shortlist-2019#)

ReKTGlobal

[theScore Esports](https://www.hashtagsports.com/awards/shortlist-2019#)

theScore

[The Overwatch League: World Class Ecosystem](https://www.hashtagsports.com/awards/shortlist-2019#)

Activision Blizzard

###### **Best Use of Culture, Music, or Entertainment**

[2 Chainz X LeBron James "Rap Or Go To The League"](https://www.hashtagsports.com/awards/shortlist-2019/iem-katowice?hsLang=en)

Def Jam Recordings

[Brooklyn Nets City Edition Campaign](https://www.hashtagsports.com/awards/shortlist-2019#)

BSE Global

[Mostly Football](https://www.hashtagsports.com/awards/shortlist-2019#)

Yahoo Sports / Complex Media

[@NBA x UnitedMasters](https://www.hashtagsports.com/awards/shortlist-2019#)

NBA

[“The Bullchelor” Starring Robin Lopez](https://www.hashtagsports.com/awards/shortlist-2019#)

Chicago Bulls

[Who is Kevin Love?](https://www.hashtagsports.com/awards/shortlist-2019/who-is-kevin-love?hsLang=en)

R/GA / Banana Republic

#### Experience

View the 2019 [award winners](https://www.hashtagsports.com/awards/winners-2019?hsLang=en#experience).

###### **Best Activation to Reach Young Fans**

[B/R Kicks Presents: The Drop Up](https://www.hashtagsports.com/awards/shortlist-2019#)

Bleacher Report

[Cox Flight Speed 4D Experience](https://www.hashtagsports.com/awards/shortlist-2019#)

Cox Communications, Next Marketing

[Minnesota Vikings Skol Scribbles](https://www.hashtagsports.com/awards/shortlist-2019#)

Minnesota Vikings

[NBA TikTok: #AllStarTalent Challenge](https://www.hashtagsports.com/awards/shortlist-2019#)

NBA

###### **Best Engagement Through a Live Event**

[All-Star Access: A Front-Row Seat to All-Star Week](https://www.hashtagsports.com/awards/shortlist-2019#)

MLB Network

[Minnesocial: The Minnesota Vikings Fan-Focused Gameday](https://www.hashtagsports.com/awards/shortlist-2019#)

Tagboard

###### **Best Event-Based Activation**

[2018 NBA Draft Social Circuit](https://www.hashtagsports.com/awards/shortlist-2019#)

NBA

[IBM at the US Open](https://www.hashtagsports.com/awards/shortlist-2019#)

IBM

[Rival Hug](https://www.hashtagsports.com/awards/shortlist-2019#)

FIFA

[Australian Open #EmiratesPlay](https://www.hashtagsports.com/awards/shortlist-2019#)

Tennis Australia, Brizi

[Rugby World Cup Sevens](https://www.hashtagsports.com/awards/shortlist-2019#)

CSM

###### **Best Use of Immersive Media**

[Cox Flight Speed 4D Experience](https://www.hashtagsports.com/awards/shortlist-2019#)

Cox Communications, Next Marketing

[NASCAR Playoffs AR Experience](https://www.hashtagsports.com/awards/shortlist-2019#)

NASCAR

[SAP Battles from the Bench](https://www.hashtagsports.com/awards/shortlist-2019#)

Momentum Worldwide, SAP, NHL

[The Drone Racing League](https://www.hashtagsports.com/awards/shortlist-2019#)

The Drone Racing League

###### **Best Use of Technology**

[American Express Super Rally](https://www.hashtagsports.com/awards/shortlist-2019#)

Momentum Worldwide

[Artificial Intelligence = Athlete Insights](https://www.hashtagsports.com/awards/shortlist-2019#)

Miro AI

[CBS Sports: Google Assistant Ultimate Fantasy Advisor](https://www.hashtagsports.com/awards/shortlist-2019#)

CBS Interactive

[Fox Sports World Cup Highlight Machine](https://www.hashtagsports.com/awards/shortlist-2019#)

Thuuz

[IBM & ESPN Fantasy Football](https://www.hashtagsports.com/awards/shortlist-2019#)

IBM

[ShotTracker Broadcast Solution](https://www.hashtagsports.com/awards/shortlist-2019#)

ShotTracker

#### Good

View the 2019 [award winners](https://www.hashtagsports.com/awards/winners-2019?hsLang=en#good).

###### **Best Engagement for Good**

[Dear Kyle](https://www.hashtagsports.com/awards/shortlist-2019#)

Minnesota Vikings

[Hockey's Declaration of Principles](https://www.hashtagsports.com/awards/shortlist-2019#)

NHL, The Vault

[Rival Hug](https://www.hashtagsports.com/awards/shortlist-2019#)

FIFA

[Kevin Durant Charity Foundation](https://www.hashtagsports.com/awards/shortlist-2019#)

KDCF

[Touchdowns Against Cancer](https://www.hashtagsports.com/awards/shortlist-2019#)

Pledge It

#### Partnerships

View the 2019 [award winners](https://www.hashtagsports.com/awards/winners-2019?hsLang=en).

###### **Most Creative Partnership (Without an Athlete or Influencer)**

[American Express Jersey Assurance](https://www.hashtagsports.com/awards/shortlist-2019#)

Momentum Worldwide

[CAHILLTEX](https://www.hashtagsports.com/awards/shortlist-2019#)

TLA Worldwide

[NHL's Jason Zucker Co-Designs for a Cause](https://www.hashtagsports.com/awards/shortlist-2019#)

Lola Pro Sports Marketing

[Rock Your Routine – With UCHealth, the Colorado Rockies and Charlie Blackmon](https://www.hashtagsports.com/awards/shortlist-2019#)

UCHealth

[Who is Kevin Love?](https://www.hashtagsports.com/awards/shortlist-2019#)

Banana Republic, R/GA

###### **Most Creative Partnership (Without an Athlete or Influencer)**

[#BarstoolDoesDaytona](https://www.hashtagsports.com/awards/shortlist-2019#)

Barstool Sports

[Minnesota Vikings and 3M Light Up U.S. Bank Stadium Purple](https://www.hashtagsports.com/awards/shortlist-2019#)

Minnesota Vikings

[Natural Light Beer – Race Resume](https://www.hashtagsports.com/awards/shortlist-2019#)

M&C Saatchi Sport & Entertainment

[The AI Revolution in High School Sport](https://www.hashtagsports.com/awards/shortlist-2019#)

Pixellot, NFHS Network

[SAP GM School](https://www.hashtagsports.com/awards/shortlist-2019/sap-gm-school?hsLang=en)

Momentum Worldwide

[#TheDebut – Live High School Basketball Games on Twitter](https://www.hashtagsports.com/awards/shortlist-2019#)

Twitter, Intersport, Gatorade

#### Athletes & Creators

View the 2019 [award winners](https://www.hashtagsports.com/awards/winners-2019?hsLang=en#athletes-creators).

###### **Best Female Athlete on Social Media**

[Charlotte Flair](https://www.hashtagsports.com/awards/shortlist-2019#)

[Chiney Ogwumike](https://www.hashtagsports.com/awards/shortlist-2019#)

[Chloe Kim](https://www.hashtagsports.com/awards/shortlist-2019#)

[Lindsey Vonn](https://www.hashtagsports.com/awards/shortlist-2019#)

[Naomi Osaka](https://www.hashtagsports.com/awards/shortlist-2019#)

[Sydney Leroux](https://www.hashtagsports.com/awards/shortlist-2019#)

###### **Best Male Athlete on Social Media**

[Adam Rippon](https://www.hashtagsports.com/awards/shortlist-2019#)

[Alex Bregman](https://www.hashtagsports.com/awards/shortlist-2019#)

[Boban Marjanovic](https://www.hashtagsports.com/awards/shortlist-2019#)

[Joel Embiid](https://www.hashtagsports.com/awards/shortlist-2019#)

[JuJu Smith-Schuster](https://www.hashtagsports.com/awards/shortlist-2019#)

[Tom Brady](https://www.hashtagsports.com/awards/shortlist-2019#)

###### **Best Creator**

[Katie Nolan](https://www.hashtagsports.com/awards/shortlist-2019#)

[Rachel DeMita](https://www.hashtagsports.com/awards/shortlist-2019#)

[Rob Perez](https://www.hashtagsports.com/awards/shortlist-2019#)

[Scooter Magruder](https://www.hashtagsports.com/awards/shortlist-2019#)

[Taylor Rooks](https://www.hashtagsports.com/awards/shortlist-2019#)

[The F2](https://www.hashtagsports.com/awards/shortlist-2019#)

###### **Best Streamer**

[Castro_1021](https://www.hashtagsports.com/awards/shortlist-2019#)

[Demetrious Johnson](https://www.hashtagsports.com/awards/shortlist-2019#)

[Dr Disrespect](https://www.hashtagsports.com/awards/shortlist-2019#)

[KittyPlays](https://www.hashtagsports.com/awards/shortlist-2019#)

[Ninja](https://www.hashtagsports.com/awards/shortlist-2019#)

[Timthetatman](https://www.hashtagsports.com/awards/shortlist-2019#)

###### **Best Parody or Comedy Account**

[Barstool Big Cat](https://www.hashtagsports.com/awards/shortlist-2019#)

[Bob Menery](https://www.hashtagsports.com/awards/shortlist-2019#)

[Capt. Andrew Luck](https://www.hashtagsports.com/awards/shortlist-2019#)

[Dragonfly Jonez](https://www.hashtagsports.com/awards/shortlist-2019#)

[Gritty](https://www.hashtagsports.com/awards/shortlist-2019#)

[What He Looks Like](https://www.hashtagsports.com/awards/shortlist-2019#)

###### **Best Social Highlight Star**

[Dude Perfect](https://www.hashtagsports.com/awards/shortlist-2019#)

[Katelyn Ohashi](https://www.hashtagsports.com/awards/shortlist-2019#)

[Kendall Coyne Schofield](https://www.hashtagsports.com/awards/shortlist-2019#)

[Mac McClung](https://www.hashtagsports.com/awards/shortlist-2019#)

[Patrick Mahomes](https://www.hashtagsports.com/awards/shortlist-2019#)

[Zion Williamson](https://www.hashtagsports.com/awards/shortlist-2019#)

###### **Best Original Show or Series**

[I Am More: OBJ](https://www.hashtagsports.com/awards/shortlist-2019#)

[Martellus Bennett: Mostly Football](https://www.hashtagsports.com/awards/shortlist-2019#)

[Next Level: Behind Baker](https://www.hashtagsports.com/awards/shortlist-2019#)

[Parking Lot Chronicles](https://www.hashtagsports.com/awards/shortlist-2019#)

[The Famous Los & Filayyyy Show](https://www.hashtagsports.com/awards/shortlist-2019#)

[Tom vs. Time](https://www.hashtagsports.com/awards/shortlist-2019#)

###### **Best Sports Podcast**

[Glass Case of Emotion](https://www.hashtagsports.com/awards/shortlist-2019#)

[R2C2](https://www.hashtagsports.com/awards/shortlist-2019#)

[The Fighter & The Kid](https://www.hashtagsports.com/awards/shortlist-2019#)

[The JJ Redick Podcast](https://www.hashtagsports.com/awards/shortlist-2019#)

[The Mina Kimes Show](https://www.hashtagsports.com/awards/shortlist-2019#)

[The Pat McAfee Show 2.0](https://www.hashtagsports.com/awards/shortlist-2019#)

###### **Best In Engagement for Change**

[Aly Raisman](https://www.hashtagsports.com/awards/shortlist-2019#)

[Breanna Stewart](https://www.hashtagsports.com/awards/shortlist-2019#)

[Carmelo Anthony](https://www.hashtagsports.com/awards/shortlist-2019#)

[Chris Long](https://www.hashtagsports.com/awards/shortlist-2019#)

[Colin Kaepernick](https://www.hashtagsports.com/awards/shortlist-2019#)

[Megan Rapinoe](https://www.hashtagsports.com/awards/shortlist-2019#)

###### **Best In Engagement for Good**

[Anthony Rizzo](https://www.hashtagsports.com/awards/shortlist-2019#)

[DrLupo](https://www.hashtagsports.com/awards/shortlist-2019#)

[LeBron James](https://www.hashtagsports.com/awards/shortlist-2019#)

[PK Subban](https://www.hashtagsports.com/awards/shortlist-2019#)

[Serena Williams](https://www.hashtagsports.com/awards/shortlist-2019#)

[Shaquem Griffin](https://www.hashtagsports.com/awards/shortlist-2019#)

#### Overall Excellence.

This prestigious honor is given to the organization with the highest rating across all categories to reflect industry-wide excellence in engagement on all platforms and projects.

 

View the 2019 [award winners](https://www.hashtagsports.com/awards/winners-2019#overall-excellence).

###### **Outstanding Achievement in Overall Engagement for an Organization**

[View Winner](https://www.hashtagsports.com/awards/winners-2019?hsLang=en#overall-excellence)

###### **Outstanding Achievement in Overall Engagement for an Individual**

[View Winner](https://www.hashtagsports.com/awards/winners-2019?hsLang=en#overall-excellence)

#### Inspired to Enter Work?

Entries to the 9th Hashtag Sports Awards will open in October 2026.

Sign up below for announcements, including webinars, case studies, podcasts, and the prestigious shortlist of nominations.