--- title: NOT BAD FOR A GIRL | 2nd Hashtag Sports Awards description: The Hashtag Sports Awards recognize excellence in fan and consumer engagement across sports entertainment content, campaigns, and creators. image: https://www.hashtagsports.com/hubfs/awards/shortlist-2020/not-bad-for-a-girl.webp --- ### 🎉 2020 Shortlist ##### NOT BAD FOR A GIRL **Entrant: **INTERSPORT Deutschland, Jung von Matt AG WINNER 3x 🏆 - Best Original Content or Series (10 MIN+) - Best Engagement for Good - Most Creative Partnership with an Athlete or Influencer NOMINEE ✨ - Best Athlete Storytelling ###### Share: [** ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2020%2Fnot-bad-for-a-girl) [** ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2020%2Fnot-bad-for-a-girl&text=NOT+BAD+FOR+A+GIRL+%7C+2nd+Hashtag+Sports+Awards) [** ](https://www.linkedin.com/sharing/share-offsite?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2020%2Fnot-bad-for-a-girl) How does this represent “Excellence in Engagement”? Many women in sport don’t get recognized for their achievements. We made this the topic of our campaign and gave new insights into the life of female athletes. Lots of the issues were never discussed or talked about in public or in advertising. Every story-piece we shared on our channels was connected to one of the issues and showed how Anja challenged them or proved them wrong. That’s why our campaign started a social debate, with many mentions on social media. Furthermore it became a strong message to women all over the world and an empowering message for every woman facing barriers in her own life. **Objective:** Intersport is one of many brands in a hard-fought sports market. In-between giants like Nike or adidas, Intersport – as a retailer – is not the brand with the most heroic testimonials or the biggest marketing budget. That’s why the brand tries to build a strong core around the claim “Sponsor of Everyday Athletes”. To strengthen the claim “Sponsor of everyday athletes” Intersport tells stories of ordinary people doing the extraordinary - people that also could be Intersport customers. Like the one from Anja Blacha who works a nine-to-five job but climbs the highest mountains in her free time. By telling her story we claimed once again to be the brand for everyday athletes. **Strategy & Execution:** Over two and a half months Intersport accompanied Anja Blacha, a project manager from Bielefeld, on social media. She went 1400 kilometers, solo, unsupported to the South Pole and pushed her limits to show other woman that there are no limits. The campaign was an inspiring proof that women in sports can achieve anything they set their mind to. And it also was the proof for Intersport being the “Sponsor of Everyday Athletes”. The whole campaign was rooted into social media. During Anja’s trip we published 7 videos with different topics around her trip. Additionally, we posted several logbook-entries with voice messages from Anja directly from the Antarctic. Our media strategy was to get a lot of free PR using the campaign’s provocative campaign title “Not bad for a girl”, the diversity approach and by creating unseen content of the outstanding challenge Anja was facing. **Production** INTERSPORT Deutschland eG Jung von Matt AG **Featured Athletes** Anja Blacha **Credits** **[Goetz Ulmer](https://www.linkedin.com/in/g%C3%B6tz-ulmer-b538aa7/)** Creative Managing Partner Jung von Matt AG **[Holger Hansen](https://www.linkedin.com/in/holger-hansen/?locale=en_US)** Managing Director Jung von Matt AG **[Robert Zitzmann](https://www.linkedin.com/in/rz8584/?originalSubdomain=de)** Managing Director Jung von Matt AG **[Grischa Mentgen](https://www.linkedin.com/in/grischa-mentgen-54b993200/?originalSubdomain=de)** Creative Director Jung von Matt AG **Florian Schneider** Creative Director Jung von Matt AG **[Ronnie Patt](https://www.linkedin.com/in/ronnie-patt-8a86a737/)** Creative Director Jung von Matt AG **[Michael Hülsbeck](https://www.linkedin.com/in/michael-h%C3%BClsbeck-a71b69166/?originalSubdomain=de)** Senior Art Director Jung von Matt AG **[Mattias Jahn](https://www.linkedin.com/in/mattias-jahn-8938a4195/?originalSubdomain=de)** Senior Copywriter Jung von Matt AG **[Felix Ebell](https://www.linkedin.com/in/felix-ebell/?originalSubdomain=de)** Junior Art Director Jung von Matt AG **[Irakli Asatiani](https://www.linkedin.com/in/irakli-baski-asatiani-550b23b8/?originalSubdomain=de)** Junior Copywriter Jung von Matt AG **[Maximilian Helmer](https://www.linkedin.com/in/maximilian-helmer-7356b8161/?originalSubdomain=de)** Producer Jung von Matt AG **Melina Hipler** Producer Jung von Matt AG **[Alireza Davatgar](https://www.linkedin.com/in/alireza-davatgar-68a990121/?originalSubdomain=de)** Junior Producer Jung von Matt AG **[Lena Wanders](https://www.linkedin.com/in/lena-wanders-13789453/)** Senior Project Manager/PR Jung von Matt AG **Frederik Schmidt** Project Manager/PR Jung von Matt AG **[Felix Appelfeller](https://www.linkedin.com/in/felix-appelfeller-99b247a5/?originalSubdomain=de)** Account Director/Sponsoring Jung von Matt AG **[Sebastian Ebenhack](https://www.linkedin.com/in/sebastian-ebenhack-066b76148/?originalSubdomain=de)** Senior Project Manager/Sponsoring Jung von Matt AG **[Jakob Lauschner](https://www.linkedin.com/in/jakob-lauschner-766515b0/)** Junior Project Manager/Sponsoring Jung von Matt AG **[Christian Marx](https://www.linkedin.com/in/christian-marx-8831a7130/?originalSubdomain=de)** Junior Strategist/Sponsoring Jung von Matt AG **[David Tews](https://www.linkedin.com/in/david-tews-1abbb3125/?originalSubdomain=at)** Managing Director INTERSPORT Deutschland eG **[Niko Lindauer](https://www.linkedin.com/in/niko-lindauer-480547134/?originalSubdomain=de)** Head of Sponsoring INTERSPORT Deutschland eG #### Join the Engagement + Creative Elite Open Call for Entries to the 6th Annual Hashtag Sports Awards closes on March 4, 2024. Submit content and campaigns across more than 70 categories.   [![Enter Now](https://no-cache.hubspot.com/cta/default/834568/27225859-513c-45c8-abac-65e71fe66567.png)](https://cta-redirect.hubspot.com/cta/redirect/834568/27225859-513c-45c8-abac-65e71fe66567)