--- title: SportsCenter on Snapchat | 2nd Hashtag Sports Awards description: The Hashtag Sports Awards recognize excellence in fan and consumer engagement across sports entertainment content, campaigns, and creators. image: https://www.hashtagsports.com/hubfs/awards/shortlist-2020/sportscenter-snapchat.webp --- ### 🎉 2020 Shortlist ##### SportsCenter on Snapchat **Entrant: E**SPN WINNER 🏆 - Outstanding Use of Snapchat ###### Share: [** ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2020%2Fsportscenter-on-snapchat) [** ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2020%2Fsportscenter-on-snapchat&text=SportsCenter+on+Snapchat+%7C+2nd+Hashtag+Sports+Awards) [** ](https://www.linkedin.com/sharing/share-offsite?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2020%2Fsportscenter-on-snapchat) ![sportscenter-snapchat](https://www.hashtagsports.com/hs-fs/hubfs/awards/shortlist-2020/sportscenter-snapchat.webp?width=1712&height=854&name=sportscenter-snapchat.webp) How does this represent “Excellence in Engagement”? More and more we see fans consuming content through digital and social media. We reach as many of these fans as possible by going directly to where they are and serving it to them in an organic way that is appealing to these viewers. With an increasing number of platforms where people can get the content they want, this type of content production is the future. **Objective:** Our strategy is to drive sports fandom on all platforms, delivering the best in sports news and content in an authentic fashion wherever fans are. One of, if not the, primary goals of SportsCenter on Snapchat is to reach a growing audience that no longer consumes sports using traditional television sources. Specifically, this includes a young demographic that is turning to social media to fill this need. Our aim is to present all of the great video, statistics, and stories that sports offer in a way that is organic to the Snapchat platform: fast paced, fun, and humorous. **Strategy & Execution:** Modern sports fans want their content delivered to them as quickly and as entertaining as possible. A major challenge that we face is presenting all of these compelling stories in a way that doesn't feel stale or dated when our fans are watching 6+ hours after these events have occurred. We tackle this challenge in many ways including making sure our video is dynamic (for example, something on screen changes once every 3 seconds at minimum), telling stories in unique ways that are different than what is produced in the immediacy of events, and speaking the natural language of social media in an effort to make our fans feel like they are part of the show. **Production** ESPN   **Credits** **[Matt Kline](https://www.linkedin.com/in/matthew-kline-99b38941/)** Director Digital Video/Social Content ESPN **[Abbey Carnivale](https://www.linkedin.com/in/abigail-carnivale-4a90a97b/)** Digital Video/Social Assoc Producer ESPN **[Allie Bailey](https://www.linkedin.com/in/allie-bailey-82a8abb1/)** Digital Video/Social Assoc Producer ESPN **[Angela Randle](https://www.linkedin.com/in/angela-randle-22262b91/)** Digital Video/Social Assoc Producer ESPN **[Bryan Antos](https://www.linkedin.com/in/bryan-antos-19a0367/)** Digital Video/Social Producer ESPN **[Campbell Payne](https://www.linkedin.com/in/campbellpayne/)** Digital Video/Social Associate Producer ESPN **[Jason Rubin](https://www.linkedin.com/in/jasonrubin91/)** Digital Video/Social Associate Producer ESPN **[Jordan King](https://www.linkedin.com/in/jordan-king-b5b92388/)** Digital Video/Social Associate Producer ESPN **[Justin Rockhold](https://www.linkedin.com/in/justin-rockhold-06528533/)** Digital Video/Social Producer ESPN **[Katherine Donnelly](https://www.linkedin.com/in/katherine-donnelly-306298a8/)** Digital Video/Social Associate Producer ESPN **[Kelly Manzo](https://www.linkedin.com/in/kelly-manzo-85372a39/)** Digital Video/Social Producer ESPN **[Kevin Jamerson](https://www.linkedin.com/in/kevin-jamerson-606458155/)** Digital Video/Social Associate Producer ESPN **[Mike Griffin](https://www.linkedin.com/in/mike-griffin-8a74707/)** Digital Video/Social Associate Producer ESPN **[Taylor Gunn](https://www.linkedin.com/in/directortaylorgunn/)** Digital Video/Social Associate Producer ESPN **[Terry Corcoran](https://www.linkedin.com/in/terence-corcoran-892088b6/)** Digital Video/Social Associate Producer ESPN **Vince Bonilla** Digital Video/Social Associate Producer ESPN **[Willie Brown](https://www.linkedin.com/in/brownwillie/)** Digital Video/Social Associate Producer ESPN **[Gary Striewski](https://www.linkedin.com/in/gary-striewski-521a5a3a/)** Anchor ESPN **[Treavor Scales](https://www.linkedin.com/in/treavorscales/)** Anchor ESPN **[Christine Williamson](https://www.linkedin.com/in/thebaldgirl/)** Anchor ESPN **[Janelle Maria Rodriguez](https://www.linkedin.com/in/janelle-marie-rodriguez-83084745/)** Anchor ESPN **[Belca Bedoya Pedyna](https://www.linkedin.com/in/belca/)** Lead Designer Motion Graphics ESPN #### Join the Engagement + Creative Elite Open Call for Entries to the 6th Annual Hashtag Sports Awards closes on March 4, 2024. Submit content and campaigns across more than 70 categories.   [![Enter Now](https://no-cache.hubspot.com/cta/default/834568/27225859-513c-45c8-abac-65e71fe66567.png)](https://cta-redirect.hubspot.com/cta/redirect/834568/27225859-513c-45c8-abac-65e71fe66567)