Entrant Company: WWE


Outstanding Use of YouTube

WWE YouTube


The action of WWE doesn't end when the final bell rings on Raw or when the credits roll on our E! reality series "Total Divas." It continues on WWE’s official YouTube channel, where WWE's worldwide fanbase can catch up on match highlights, enjoy original content featuring their favorite Superstars, and watch live-streamed specials from some of WWE's biggest events, including WrestleMania.

How does this represent “Excellence in Engagement”?

Above all, WWE’s YouTube channel represents inclusion and truly has something for everyone. Whether you’re a diehard member of the WWE Universe who wants to relive some of the most memorable moments in WWE history or from the most recent episode of Raw, SmackDown or NXT, or you’re simply looking for a tasty new dish on “Chef Brie’s Kitchen” – a recurring show on The Bella Twins’ YouTube channel – you’ll have hours of diverse entertainment at your disposal.

WWE on YouTube's network has expanded in recent years to include our original gaming channel UpUpDownDown, which features daily videos of WWE Superstars battling it out in the coolest video games. With more than 2.24 million loyal followers, UpUpDownDown has created a community experience amongst the WWE Universe and gaming aficionados.


Objective: WWE’s official YouTube channel aims to serve as a 24/7 central hub for the vast majority of WWE’s online video content, so that fans have a one-stop location for all their viewing needs, including comprehensive playlists dedicated to weekly televised series, digital-exclusive originals and backstage interviews.

It's this type of seamless integration that has made our social and digital teams the industry standard.


Strategy & Execution: WWE's YouTube channel offers exciting highlights from WWE's many television properties, as well as classic clips from our expansive library of sports-entertainment action, which reaches well beyond WWE's own history to include various other regional and international promotions.

The greatest audience engagement, however, comes from our original content. Our "WWE Now" series keeps our passionate fanbase informed on the latest happenings across all brands. The best and worst of WWE is ranked four times a week in our "Top 10" series, with episodes regularly generating more than 1 million views in three days. Other original series like ”WWE Day Of,” “WWE Game Night,” "Superstar Ink" and "My Son/Daughter Is a WWE Superstar" have all generated millions of views.

WWE has launched new live-streaming content brands on YouTube, such as a pay-per-view viewing party with Superstars and celebrities (“WWE Watch Along”) and an innovative studio show (“WWE’s The Bump”), which features in-studio and video call-in guests. Live-streamed every Wednesday morning, “WWE’s The Bump” delivers the perfect blend of top-notch analysis and creative segments, ranging from breaking news to surprises catered specifically to guests. Superstars appearing on “WWE’s The Bump” include Seth Rollins, Charlotte Flair, Becky Lynch, Kofi Kingston and Trish Stratus.



  • WWE has a total of 72.5 million subscribers on its official YouTube channel.
  • WWE is the No. 5 most-viewed channel worldwide on YouTube overall.
  • WWE has more than 1 billion social media followers.
  • WWE is the No. 1 most-subscribed sports channel on YouTube, significantly ahead of such brands as NBA, MLB, NFL, NHL, ESPN, NASCAR and FIFA.
  • WWE is the No. 1 most-viewed sports channel on YouTube.
  • WWE’s YouTube Channel surpassed 70 million subscribers in December 2020 and 50 billion views in October 2020.





Executive Vice President,
WWE Advanced Media Group



Over two days, sports betting + media will converge to discuss the North American fan. Learn the insights and strategies needed to develop partnerships, create and monetize betting content, and drive critical revenue and engagement.

May 12-13, 2021 (Virtual)


Hashtag Sports® is the leading platform for media and marketing professionals and the next generation of creative talent across the converging sports and entertainment industries.

From unparalleled experiences like our annual conference and the Hashtag Sports Awards presented with Budweiser to inspirational digital content and mission-driven initiatives, Hashtag Sports is the benchmark for fan engagement and the go-to resource for the development of a new sports and entertainment ecosystem powered by digital media, content, culture, purpose, and technology.