2022 Shortlist

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Congratulations to the finalists of the 4th Hashtag Sports Awards presented with Budweiser for their excellence in engagement. You can view all of the 2022 winners here.

Brands & Partnerships.

View the 2022 award winners.

Content.

View the 2022 award winners.

Best Original Content or Series (10 min+)

Man in the Arena

Religion of Sports

Once Upon A Time in Queens

ESPN

No Chill with Gilbert Arenas

Fubo Sports Network

Coach Prime

Barstool Sports, SMAC Productions

Simone vs Herself

Religion of Sports

Club Shay Shay

FOX Sports

Best Original Content or Series (Under 10 min)

Vikings Cam Weekly Riddles

Minnesota Vikings

"Peyton the Intern: Broncos' 2021 Schedule Release video

Denver Broncos

Green Screen Guy: Frankie LaPenna x NFL x Ravens

NFL

Best Sports Podcast

Man in the Arena

Religion of Sports

No Chill with Gilbert Arenas

Fubo Sports Network

Stacking Pennies with Corey LaJoie

NASCAR

False Idol

Religion of Sports

Snacks

Just Women's Sports

The Skip Bayless Show

FOX Sports

Emerging.

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Best Engagement Through NFTs or Digital Collectibles

NBA All-Star 2022 Shoppable Citywide Art Gallery

NBA

WWE

WWE

Fan Controlled Football + Ballerz NFT Collective

Fan Controlled Football

Sorare

Sorare

Fanaply x New Jersey Devils

Fanaply

Best NIL Program (Brand, Agency or Tech)

WWE Next In Line

WWE

Team USA's Athlete Marketing Platform (AMP)

USOPC / USOPP / LA28

Sweet Futures

Candy Digital

Playmaker NIL Program

Playmaker

Fanatics College NIL Jersey Program

OneTeam Partners & Fanatics

ENTERTAINMENT.

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Best Engagement Through Esports & Gaming

Erste Group Bank - Esports Doomsday

Jung von Matt SPORTS GmbH

The Players' Tribune, DBLTAP & DoorDash

The Players' Tribune

McDonald's Germany: Sub Bomb Delivery

Jung von Matt SPORTS GmbH

Halo Championship Series Raleigh Kickoff Major 2021

Esports Engine & Vindex

NBA 2K22

PepsiCo

LaLiga All-Star Gaming Challenge Presented by Verizon

LaLiga

Best USE OF MUSIC OR POP CULTURE

JOY RIDE

Quad Media, Inc.

Leylah Fernandez x Ted Lasso "Believe"

USTA

B/R Open Run

Bleacher Report

Fan Experience.

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Best in Direct-to-Consumer or Social Commerce

Oakland Forever presented by Rakuten

Rakuten

Impact.

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Excellence in Black Storytelling

Black Girl Fly - Turner Sports' "The Arena"

Bleacher Report

NHL Bound

Arizona Coyotes

Black Joy Photo Series

Chicago Bulls

Black Fives Foundation Partnership

Big EAST Conference

Outstanding Social Justice Initiative

Freedom to Vote Campaign

National Basketball Social Justice Coalition

Plus 1 Effect

Ballengee Group & BreakingT

Best in Employee Engagement

Buzzer

Buzzer

Pittsburgh Penguins and UPMC Healthcare Hero Spotlight

UPMC

Marketing & Campaigns.

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Best Sports Communications Strategy

The #FreemanEra

Notre Dame Athletics

Best Sports Media Buying Strategy

Pepsi Zero Sugar - "Zero Sugars, Zero Compromises"

PepsiCo

Social Media.

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Best Use of Social Audio

GameMic

GameMic

NBA Twitter Spaces

NBA

Snapchat

Wave Sports + Entertainment on Snap

Wave Sports + Entertainment

Playmaker Snapchat Content

Playmaker

Sports Betting.

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Best in Fantasy Sports

Yahoo Fantasy Sports

Yahoo Sports

Special Achievement.

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Engagement Executive of the Year

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Next Up Award

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Outstanding Intern Contribution

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SOCIAL MEDIA TEAM OF THE YEAR

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Overall Excellence.

This prestigious honor is given to the organization with the highest rating across all categories to reflect industry-wide excellence in engagement on all platforms and projects.

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Outstanding Achievement in Overall Engagement for an Organization

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