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ABOUT THIS ENTRY
This Day In Sports is the fastest premium news show on Snap Discover, delivering sports news off the court & field within 24 hours of the story breaking
How does this represent “Excellence in Engagement”?
This Day In Sports perfectly represents Excellence in Engagement, as it is one of the most engaging sports shows on Snap and is edited in a premium scripted format. The data shows This Day In Sports as one of, if not the, most engaging sports show on the Snap platform. With attention spans continuing to shorten and content being viewed more and more from mobile, we think This Day In Sports is the format of the future, getting the most interesting news & stories people care about into a fast-paced and visually stunning 3-6 minute vertical format. We’re all in on that bet as we’ve built systems, studios, and dozens of shows around the This Day In fast-news premium format.
Objective: When creating This Day In Sports, the goal was to be the first to deliver sports news while also keeping its premium quality. Quickly, we realized that the audience cares far more about the personal aspects of their favorite athlete's lives and focused on their hobbies, love lives, off-the-field endeavors, and trending stories as they happen. We share the biggest stories about the athletes that young fans care most about in a fast-paced 3-6 minute vertical format.
Strategy & Execution: We knew that there are many other news publishers and the 1st to publish reaps most of the rewards. We also knew that modern sports fan has developed a keen interest in the personal lives of their favorite athletes, and it’s no longer enough to get recaps of their latest games and learn about how they’ve been playing this season. We also have quality standards and putting a host in front of a green screen just wasn’t going to be good enough. So we set out to create a studio, team, and a process that allowed us to take the editing process from 2-4 days to 2-4 hours at the same quality. We hired & trained dozens of new writers, editors & hosts/narrators local to our studio. We invested in optimized plug & play studio equipment, asset libraries, and software that allowed us to deliver on our goal. Now This Day In Sports is one of the most popular sports shows on Snap.
Results: This show has grown at a tremendous pace since we started the show in June 2021 from 0 to one of the most popular sports shows on Snap. We’ve been able to have some of the most viral episodes of the year with 5 episodes getting over 3 million unique viewers on their own. The show has grown to an average of more than 5 million unique viewers per month and gained 250 thousand subscribers. This Day In Sports has category-leading time viewed averages, as we’re able to consistently deliver sports fans the news they care about first in an extremely engaging format.