ABOUT THIS ENTRY

With live shows from eight different locations, plus additional on-site social content throughout the course of each weekend, Mark Titus and Charlotte Wilder, hosts of FOX Sports digital original THE PEOPLE’S SPORTS PODCAST, brought fans together with a completely unique look at eight of the nation’s most exciting campuses this fall on the Ultimate College Football Road Trip sponsored by Dos Equis.

How does this represent “Excellence in Engagement”?

The Ultimate College Football Road Trip, sponsored by Dos Equis in the fall of 2021, was FOX Sports Digital’s most ambitious project of the year -- setting the industry standard for fan-focused coverage of a college football season.

The FOX Sports/Dos Equis partnership provided unmatched flexibility and visibility, offering 30% more impressions in key markets where the majority of their consumers are.

2022 Cynopsis Sports Award finalist.

Objective: Mark Titus and Charlotte Wilder, hosts of FOX Sports digital original THE PEOPLE’S SPORTS PODCAST, brought fans together with a completely unique look at eight of the nation’s most exciting campuses this fall on the Ultimate College Football Road Trip sponsored by Dos Equis.

With live shows from eight different locations, plus additional on-site social content throughout the course of each weekend, the tour represented FOX Sports’ most ambitious digital-first activation to-date.

Strategy & Execution: Throughout September and October 2021, Mark and Charlotte experienced the best each campus had to offer in the days leading up to Saturday’s marquee college football games. Highlighting each stop, Mark and Charlotte welcomed fans for live, interactive shows on Fridays from a local fan favorite spot, featuring giveaways, surprise guests and more. Once game day rolled around, the duo visited the best tailgates in the area before heading into the stadium to experience the atmosphere first-hand.

Live shows streamed on FOX Sports digital and social platforms, including the FOX Sports app, FOX Sports.com, Twitter, Facebook and YouTube, while additional content is featured across @CFBONFOX social channels.

Results: FOX Sports’ Ultimate College Football Road Trip traveled to eight of the most exciting atmospheres in College Football over nine weeks.

FOX Sports’ Ultimate College Football Road Trip produced over 600 social media posts that totaled more than 15 million views. Across Facebook and YouTube combined, almost 1 million minutes of viewership each week.

Production

FOX Sports
Dos Equis

Credits

Kristen Scott
Producer
FOX Sports

Charlotte Wilder
Host
FOX Sports

Mark Titus
Host
FOX Sports

Michael Bucklin
SVP, Digital Content
FOX Sports

Nick Rago
Executive Director, Digital & Social Production
FOX Sports

Michael Jankolovits
Sr. Director, Video
FOX Sports

Ricardo Perez-Selsky
Director Technical Operations
FOX Sports

Thomas Meason
Manager, Production Operations
FOX Sports

Jim Cunningham
Sr. Producer, Digital Talent & Storytelling
FOX Sports

Jon Hill
Sr. Producer, Creative Production & Cinematography
FOX Sports

Wesley Kaminsky
Producer, Digital Programming
FOX Sports

Chris Cheshire
Associate Technical Producer
FOX Sports