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                                      🎉 2022 Shortlist

                                      Ultimate College Football Road Trip Sponsored by Dos Equis

                                      Entrant: FOX Sports

                                      NOMINEE ✨
                                      • Best Branded Content or Series

                                      Ultimate-College-Football-Road-Trip

                                      ABOUT THIS ENTRY

                                      With live shows from eight different locations, plus additional on-site social content throughout the course of each weekend, Mark Titus and Charlotte Wilder, hosts of FOX Sports digital original THE PEOPLE’S SPORTS PODCAST, brought fans together with a completely unique look at eight of the nation’s most exciting campuses this fall on the Ultimate College Football Road Trip sponsored by Dos Equis.

                                      How does this represent “Excellence in Engagement”?

                                      The Ultimate College Football Road Trip, sponsored by Dos Equis in the fall of 2021, was FOX Sports Digital’s most ambitious project of the year -- setting the industry standard for fan-focused coverage of a college football season.

                                      The FOX Sports/Dos Equis partnership provided unmatched flexibility and visibility, offering 30% more impressions in key markets where the majority of their consumers are.

                                      2022 Cynopsis Sports Award finalist.

                                      Objective: Mark Titus and Charlotte Wilder, hosts of FOX Sports digital original THE PEOPLE’S SPORTS PODCAST, brought fans together with a completely unique look at eight of the nation’s most exciting campuses this fall on the Ultimate College Football Road Trip sponsored by Dos Equis.

                                      With live shows from eight different locations, plus additional on-site social content throughout the course of each weekend, the tour represented FOX Sports’ most ambitious digital-first activation to-date.

                                      Strategy & Execution: Throughout September and October 2021, Mark and Charlotte experienced the best each campus had to offer in the days leading up to Saturday’s marquee college football games. Highlighting each stop, Mark and Charlotte welcomed fans for live, interactive shows on Fridays from a local fan favorite spot, featuring giveaways, surprise guests and more. Once game day rolled around, the duo visited the best tailgates in the area before heading into the stadium to experience the atmosphere first-hand.

                                      Live shows streamed on FOX Sports digital and social platforms, including the FOX Sports app, FOX Sports.com, Twitter, Facebook and YouTube, while additional content is featured across @CFBONFOX social channels.

                                      Results: FOX Sports’ Ultimate College Football Road Trip traveled to eight of the most exciting atmospheres in College Football over nine weeks.

                                      FOX Sports’ Ultimate College Football Road Trip produced over 600 social media posts that totaled more than 15 million views. Across Facebook and YouTube combined, almost 1 million minutes of viewership each week.

                                      Production

                                      FOX Sports
                                      Dos Equis


                                      Credits

                                      Kristen Scott
                                      Producer
                                      FOX Sports

                                      Charlotte Wilder
                                      Host
                                      FOX Sports

                                      Mark Titus
                                      Host
                                      FOX Sports

                                      Michael Bucklin
                                      SVP, Digital Content
                                      FOX Sports

                                      Nick Rago
                                      Executive Director, Digital & Social Production
                                      FOX Sports

                                      Michael Jankolovits
                                      Sr. Director, Video
                                      FOX Sports

                                      Ricardo Perez-Selsky
                                      Director Technical Operations
                                      FOX Sports

                                      Thomas Meason
                                      Manager, Production Operations
                                      FOX Sports

                                      Jim Cunningham
                                      Sr. Producer, Digital Talent & Storytelling
                                      FOX Sports

                                      Jon Hill
                                      Sr. Producer, Creative Production & Cinematography
                                      FOX Sports

                                      Wesley Kaminsky
                                      Producer, Digital Programming
                                      FOX Sports

                                      Chris Cheshire
                                      Associate Technical Producer
                                      FOX Sports

                                      Celebrate in Las Vegas

                                      Join us for the 4th Hashtag Sports Awards™ presented by Budweiser on the evening of July 12, 2022 at The Cosmopolitan of Las Vegas as we celebrate finalists and reveal the winners of this year's awards live during the show.

                                       

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