--- title: 100k Cams - The Clash | 5th Hashtag Sports Awards description: The Hashtag Sports Awards recognize excellence in fan and consumer engagement across sports entertainment. image: https://www.hashtagsports.com/hubfs/awards/shortlist-2023/fs1-100k.png --- # 100k Cams – The Clash [NASCAR Studios](https://www.nascar.com/) 2023 Nominee ✨ - Best Use of Fan-Generated Content ###### Share [** ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2023%2F100k-cams-the-clash) [** ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2023%2F100k-cams-the-clash&text=100k+Cams+-+The+Clash+%7C+5th+Hashtag+Sports+Awards) [** ](https://www.linkedin.com/sharing/share-offsite?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2023%2F100k-cams-the-clash) ABOUT THIS ENTRY This unique perspective of storytelling was generated through the eyes of the students, fans, crews, drivers, and celebrities. Their point of view showcased the hype of the inaugural Busch Light Clash at the LA Coliseum. This was NASCAR’s first time racing inside a historic football venue in the heart of downtown Los Angeles. How does this represent “Excellence in Engagement”? It allows people to contribute a part of their story into the bigger narrative. Feeling immersed in an experience is an essential way people take part of things these days. It’s important for NASCAR to be able to capture that experience with our fans and show that they are the driving force of the sport. 100KCAMS allowed everyone to show their point of view and created a feeling of community within this event just by using the hashtag. ![fs1-100k](https://www.hashtagsports.com/hs-fs/hubfs/awards/shortlist-2023/fs1-100k.png?width=880&height=510&name=fs1-100k.png) Objective This unique perspective of storytelling was generated through the eyes of the students, fans, crews, drivers, and celebrities. Their point of view showcased the hype of the inaugural Busch Light Clash at the LA Coliseum. This was NASCAR’s first time racing inside a historic football venue in the heart of downtown Los Angeles. Promos across social media asked participants to use #100KCAMS when posting pictures and video before, during, and after the event. The best of the best content was chosen to be edited for a thirty-minute show just days after The Clash. Whether inside or outside the stadium, this documentary gave the opportunity for everyone to share their point of view, bringing people together to experience this first-time event. Fans could express their passion for the sport and show how they root for their favorite drivers. Strategy & Execution Having the fans use #100KCAMS in their social media posts allowed our editors to quickly grab the content with permission and start to build a thirty-minute show that would air a few days after the event took place. Social media has become such a wonderful tool not only for people to express themselves but to also capture data and create opportunities for storytelling like this one-of-a-kind event. **Organizations** - NASCAR Studios **Credits** **[Tim Clark](https://www.linkedin.com/in/timclark3/)** SVP & Chief Digital Officer NASCAR **[Amy Anderson](https://www.linkedin.com/in/amyanderson3434/)** Head of Content Strategy, NASCAR Studios NASCAR **[Tally Hair](https://www.linkedin.com/in/tally-hair-41454413/)** Managing Director & Executive Producer, NASCAR Studios NASCAR **[Jeff Schafer](https://www.linkedin.com/in/jschafer034117/)** Producer/Editor, NASCAR Studios NASCAR **[Jon Householder](https://www.linkedin.com/in/jon-housholder-b66b764b/)** Producer/Editor, NASCAR Studios NASCAR **[Rachel Almario](https://www.linkedin.com/in/rachelalmario/)** Production Assistant, NASCAR Studios NASCAR **[Nicholas Lewis](https://www.linkedin.com/in/nicholasdlewis/)** Production Assistant, NASCAR Studios NASCAR **[Lindsey Mandia](https://www.linkedin.com/in/lindseymandia/)** VP, Production FOX Sports #### Celebrate in NYC Join us for the 5th Hashtag Sports Awards™ on the evening of June 14, 2023 as we celebrate finalists and reveal the winners of this year's awards live during the show.   [![RESERVE SEATS](https://no-cache.hubspot.com/cta/default/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89.png)](https://cta-redirect.hubspot.com/cta/redirect/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89)