FOX Sports App - World Cup Hub

ABOUT THIS ENTRY

The FOX Sports App delivered a custom experience around FIFA World Cup Qatar 2022 with its 'World Cup Hub'—a customizable one-stop-shop for all things soccer around the world's greatest sporting event.

Delivering scores, standings, highlights, expert analysis and more throughout the tournament at lightning speed, the 'World Cup Hub' was the premiere online destination for casual sports fans and avid soccer supporters alike this past holiday season.

How does this represent “Excellence in Engagement”?

Driven by a full complement of online offerings, including the 'World Cup Hub' in the FOX Sports app, the 2022 FIFA World Cup in Qatar was the most-streamed World Cup tournament in FOX Sports history with AMA of 287,064 up +19% vs. Russia 2018.

The crown jewel of the network’s unrivaled portfolio of international soccer tournaments made history as Lionel Messi and Argentina’s historic victory over Kylian Mbappé and France in penalties finished as the most-watched men’s World Cup telecast in English-language U.S. television history, as well as the most-watched men’s FIFA World Cup™ Final in the U.S. topping Italy vs. Brazil in 1994.

Objective

FOX Sports, the leader in live sports and official FIFA World Cup™ English-language broadcast rights-holder through 2026, stepped up its game with on the FOX Sports App to create a one-stop shop for all-things soccer for fanatics and first-time footie fans alike for FIFA World Cup Qatar 2022.

Built for the modern sports fan, the FOX Sports App is the home for streaming live and on-demand sports from FOX, FS1, FS2, and FOX Deportes all in one app. Every live FOX Sports game and studio show is available to TV subscribers, making every match, as well as on-demand highlights of top moments from shows and leagues all one click away.

Strategy & Execution

The FOX Sports App was the premiere destination for FIFA World Cup content during the holidays in 2022 in particular, with live World Cup matches, exclusive highlights including every goal, commentary and analysis from the game's biggest personalities, and full-match replays delivered seemlessly throughout the tournament.

When FOX Sports launched its fully immersive and fan-focused mobile app to serve the modern fan, it did so to provide users an all-encompassing sports experience. Dynamic features for the 2022 FIFA World Cup on the FOX Sports App included customizable tabs unique to each fan and team, as well as a best-in-class design and robust offerings of original videos, exclusive highlights, storytelling, statistics, live scores, standings and live streaming.

The FIFA World Cup™ Hub launched the week the tournament started and changed dynamically to reflect current matches and tournament status, and provided quick and convenient access to all FOX Sports digital content.

Select World Cup events featured bonus cams, allowing fans to watch live while getting another view from secondary feeds, with fast and easy access to scores and schedules along with information about how to watch and what to expect in the palms of fans' hands.

Organizations

• FOX Sports

Credits

Michael Bucklin
SVP, Digital
FOX Sports

Elissa Christie
SVP, Technology & Product
FOX Sports

Tom Zentmeyer
SVP, Technology
FOX Sports

Kevin Jackson
Executive Director, Digital Editorial Content
FOX Sports