--- title: African Football Roars on TikTok | 6th Hashtag Sports Awards description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment image: https://www.hashtagsports.com/hubfs/awards/shortlist-2024/afcon-2023.webp --- African Football Roars on TikTok | 6th Hashtag Sports Awards # African Football Roars on TikTok: AFCON 2023 Triumph [ARQAM](https://arqamfc.com/), [ Confederation of African Football (CAF)](https://www.hashtagsports.com/awards/shortlist-2024/null?hsLang=en) The 6th Annual Awards Nominee ✨ - TikTok Presence ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-2024-shortlisted/mnYLlDGD.png?width=1920&height=1080&name=mnYLlDGD.png) Share [** ](https://www.hashtagsports.com/awards/shortlist-2024/african-football-roars-on-tiktok-afcon-2023-triumph#) [** ](https://www.hashtagsports.com/awards/shortlist-2024/african-football-roars-on-tiktok-afcon-2023-triumph#) [** ](https://www.hashtagsports.com/awards/shortlist-2024/african-football-roars-on-tiktok-afcon-2023-triumph#) ABOUT THIS ENTRY Our TikTok content for the TotalEnergies Africa Cup of Nations 2023 (AFCON2023) stands as a testament to the power of innovative digital engagement in sports media.AFCON 2023 has become the most successful continental sport event. ARQAM stood proudly as the digital force behind Confederation of African Football (CAF), crafting a record-breaking digital experience capturing the hearts of global football fans. Going beyond dynamic content and coverage, we made use of all tools available to TikTok creators, including match centers, filters, live studios. AFCON2023 on TikTok garnered almost equal interest from all African countries, a testament to how diverse yet inclusive our content was and its relevance to all demographics and fan segments. The project’s success is evident in the staggering metrics, with 3.6 BILLION views on #AFCON2023 hashtag on TikTok, an almost two fold increase compared to the previous edition, and a thriving community of 3.1 MILLION NEW followers. ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-2024-shortlisted/mnYLlDGD.png?width=1920&height=1080&name=mnYLlDGD.png) How does this represent “Excellence in Engagement”? AFCON 2023 has been labeled as the most successful continental sport event to date. An epitome of Excellence in Engagement through the unparalleled ability to captivate, connect, and inspire a global audience. With staggering KPIs we transcended traditional metrics, and yet going beyond the numbers, our content captured the hearts of global fans around the world. In summary, AFCON2023 represents Excellence in Engagement by redefining the digital sports experience, connecting with global fans, and celebrating African football with an unmatched level of enthusiasm and pride. Objective Our TikTok centric objectives for AFCON2023 aimed at creating a unique and engaging digital experience that resonated with all stakeholders, including global fans, teams and national federations, as well as sponsors while celebrating the Pride of African Football. Strategy & Execution The strategy for AFCON2023 on TikTok was a dynamic integration of all tools and content types available on the platform. Overall, AFCON 2023 on TikTok capitalized on the strengths of Africa—not just football, but all the elements that add to the football culture, including music, fashion and dance. TikTok Tools: - **TikTok Match Center:** Home to all tournament content, this tool included all content from AFCON under the hashtag #AFCON2023 - **Guess The Champion Filter:** Making use of all tools, with a filter that keeps users engaged from the early stages of the tournament - **AFCON Sideline Studio:** A live studio from the sideline bringing fans on TikTok the live content straight from the pitch - **On-Ground Coverage:** Capturing and sharing the fun side of African football and riveting moments that transmit the spirit of African football happening on the pitch. - **Storytelling & Narrative:** From the opening ceremony to the final match, we captured the most incredible moments that showed the spirit of the continent and its football. - **Local Music Integration:** Authentically representing the cultural richness of Africa, we used music from Africa’s hottest tracks, incorporating music into our content. **Organizations** - ARQAM - Confederation of African Football **Links** -   TikTok **Credits** **[Youmna Amer](https://www.linkedin.com/in/youmna-amer-0a565b20b/?originalSubdomain=eg)** Social Media Executive ARQAM **[Mina Adel](https://www.linkedin.com/in/mina-adel-naguib-3150138a/)** Social Media Editor ARQAM **[Ahmed Adel](https://www.linkedin.com/in/ahmed-adel-mostafa/)** Project Manager ARQAM **[Islam Sanad](https://www.linkedin.com/in/islam-refae/)** Content Lead ARQAM **[Bassem Emad](https://www.linkedin.com/in/bassememad/)** Head of Operations ARQAM **[Oumaima Ibennain](https://www.linkedin.com/in/oumaima-ibennain-800730246/)** Social Editor ARQAM **[Yasir Abdelgelil](https://www.linkedin.com/in/yasir-abdelglil-61ab0718b/)** Social Editor ARQAM **[Mahmoud Nady](https://www.linkedin.com/in/mahmoud-nady-1986a6229/)** Social Editor ARQAM **[Abdullah El Gendy](https://www.linkedin.com/in/abdullah-elgendy-74572420a/)** Video Editor ARQAM **[Ahmed Shennawy](https://www.linkedin.com/in/ahmed-el-shennawy-b9a730283/)** Video Editor ARQAM **[Loay Hesham](https://www.linkedin.com/in/loay-hesham-b16574178/)** City Coordinator ARQAM **[Mohamed Khaled](https://www.linkedin.com/in/mohamed-khaled-b9303820b/)** City Coordinator ARQAM **[Abdalla Yossry](https://www.linkedin.com/in/abdalla-yossry/)** City Coordinator ARQAM **[Farouk Essam](https://www.linkedin.com/in/farouk-essam-42124414b?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app)** City Coordinator ARQAM **[Zakaria El Jouhari](https://www.linkedin.com/in/eljouharizakaria/?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app)** Social Editor ARQAM **[Omar Rashwan](https://www.linkedin.com/in/omar-rashwan-5467ba167/)** Video Editor ARQAM **[Abdelrahman Medhat](https://www.linkedin.com/in/abdelrahman-medhat-4276a0202/)** Video Editor ARQAM **[Mostafa Khaled](https://www.linkedin.com/in/mostafa-khaled-9700/)** Video Editor ARQAM **[Shereef El Gemizy](https://www.linkedin.com/in/shereef-elgemizy-783948209/)** Video Editor ARQAM **[Mohamed Gamal](https://www.linkedin.com/in/mohammed-gamal-69b343224/)** Video Editor ARQAM **[Muhammad Rashad](https://www.linkedin.com/in/muhamadrashad/)** Digital Coordinator ARQAM #### Celebrate in NYC Join us for the 6th Annual Hashtag Sports Awards™ on the evening of June 6, 2024 as we celebrate finalists and reveal the winners of this year's awards live during the show.   [![RESERVE SEATS](https://no-cache.hubspot.com/cta/default/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89.png)](https://cta-redirect.hubspot.com/cta/redirect/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89)