FOX Sports' Women's World Cup Hub
The 6th Annual Awards
- Best App or Mobile Experience
ABOUT THIS ENTRY
FOX Sports’ award-winning FIFA World Cup™ Hub launched the week of July 20 and dynamically updated to reflect current matches and tournament live status, providing convenient access to all of the network’s digital content across FOXSports.com and the FOX Sports App.
How does this represent “Excellence in Engagement”?
The 2023 FIFA Women’s World Cup was front and center in the FOX Sports App and mobile web experience. FOX Sports' digital Women's World Cup Hub featured all the WWC streams and videos including games, previews, highlights, recaps and special collections. The WWC Hub also featured stories, schedules, standings, stats, odds, a comprehensive fan guide, historical award winners and, of course, the bracket. Fans could subscribe to a variety of alerts so they never missed an important event or storyline.
Objective
The 2023 FIFA Women’s World Cup was front and center in the FOX Sports App and mobile web experience. FOX Sports' digital Women's World Cup Hub featured all the WWC streams and videos including games, previews, highlights, recaps and special collections. The WWC Hub also featured stories, schedules, standings, stats, odds, a comprehensive fan guide, historical award winners and, of course, the bracket. Fans could subscribe to a variety of alerts so they never missed an important event or storyline.
Strategy & Execution
Algining with FOX’s best-in-class television coverage and serving as the official home for the Women’s World Cup in the United States, FOX Sports Digital aimed to capture every second of the action in Australia and New Zealand, taking fans where they can’t go, telling the backstories of the players, and offering opinions and perspective from a world-class stable of soccer experts, reporters and storytellers. We embedded two writers and one editor with the U.S. Women’s National Team to capture every moment of their quest for a historic threepeat. Our social team was on the pitch at every key match, capturing highlights, reactions and viral moments that took fans right into the stadium. Our video screening team had multiple editors watching every match, monitoring every press conference and following every development in the monthlong tournament.
Organizations
- FOX Sports
Links
Credits
Kevin Jackson
Managing Editor
FOX Sports
Glenn Yoder
Deputy Editor
FOX Sports
Laken Litman
Reporter
FOX Sports
Martin Rogers
Reporter
FOX Sports
Christian Rivas
Soccer Editor
FOX Sports
Vikas Chokshi
Editorial Manager
FOX Sports
Bob Harkins
Senior Editor
FOX Sports
Sean Merriman
Senior Editor
FOX Sports
Brantley Watson
Editorial Manager
FOX Sports
Ed McGregor
Senior Editor
FOX Sports
Adam Maya
Senior Editor
FOX Sports
Christopher Lopez
Editorial Manager
FOX Sports
Edward de la Fuente
Senior Editor
FOX Sports
Jonathan Raber
Editor
FOX Sports
Victor Yoshida
Editor
FOX Sports
Vikram Sairam
Senior Researcher
FOX Sports
Simon Gibbs
Editor
FOX Sports
Kara Evenson
Editor
FOX Sports
Sara Wagenveld
Editor
FOX Sports
Jordan Dollenger
Editor
FOX Sports
Ryan Willhite
Editor
FOX Sports
Erica Davis
Editor
FOX Sports
Beverly Pham
Designer
FOX Sports
Meech Robinson
Designer
FOX Sports
Ryan Muller
Designer
FOX Sports
Elissa Christie
SVP, Product & Technology
FOX Sports
Tom Zentmeyer
SVP, Technology
FOX Sports
Amit Dudakia
SVP, Product
FOX Sports