--- title: adidas Goals Everywhere | 6th Hashtag Sports Awards description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment image: https://www.hashtagsports.com/hubfs/awards/shortlist-2024/goals-everywhere-grid-2.webp --- adidas Goals Everywhere | 6th Hashtag Sports Awards # adidas Goals Everywhere [Jung von Matt SPORTS](https://www.jvm.com/offices/jvm-sports/) The 6th Annual Awards Winner ![trophy-icon-silver](https://www.hashtagsports.com/hubfs/brand/trophy-icon-silver.svg) - Best Use of Visual Storytelling Nominee ✨ - Best Event or Experiential Campaign Share [** ](https://www.hashtagsports.com/awards/shortlist-2024/adidas-goals-everywhere#) [** ](https://www.hashtagsports.com/awards/shortlist-2024/adidas-goals-everywhere#) [** ](https://www.hashtagsports.com/awards/shortlist-2024/adidas-goals-everywhere#) ABOUT THIS ENTRY Since 2014 the German national team has consistently underperformed, bored fans and caused a record drop in sports participation and attendance. But in 2024 the Euro Finals will take place in Germany. Adidas decided to bring that love back with the launch of the EURO24 official match ball (titled Fussballliebe—Joy of football). So, we created a campaign that reminded Germans of that joy with a simple insight—wherever you put a ball, there’s a goal. We then transformed everyday objects that look like goals into actual adidas branded goals. Making adidas not only the official sponsor of the European Championship, but also the official sponsor of Germany’s joy, with one simple message: Let’s Play. ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-2024-shortlisted/YlzrxRAj.jpg?width=1920&height=1080&name=YlzrxRAj.jpg) How does this represent “Excellence in Engagement”? Re-enegaged the Germany public with a sport they onceed loved and help restore a passion for a international tournament taking place in Germany. The term Fussballliebe is now beocming part of the national conversation on streets, in home and on television. Objective Germany has lost its love for football. Since 2014 the team has consistently underperformed, bored fans and caused a record drop in sports participation and attendance. But in 2024 the Euro Finals will take place in Germany. Addias decided to bring that love back with the launch of the EURO24 official match ball (titled Fussballliebe—Joy of football). So, we created a campaign that reminded Germans of that joy with a simple insight installed in all our childhood memories - Wherever you put a ball, there’s a goal. We transformed everyday street objects that look like goals into actual adidas branded goals. From park benches to pushed over shopping trollies and phonebooths. If you could kick a ball through it, it became an adidas goal. Then waited for Germany to react. And people did. Remembering what it was like to just play. We even gave away 20,000 of the balls, turning Germany into the world’s largest football pitch. Making adidas not only the official sponsor of the European Championship, but also the official sponsor of Germany’s joy, with one simple message: Let’s Play. Strategy & Execution Since 2014 the German national team has consistently underperformed causing a record country-wide drop in sports participation and attendance. But in 2024 the Euro Finals will take place in Germany. adidas decided to bring the joy of football back to the country with the launch of the official EURO24 matchball, named FUSSBALLLIEBE (translates as “Joy of Football”). Using a simple human truth installed in us since childhood—wherever you put a ball, there’s a goal. We brought to life that power of imagination by turning everyday street objects that look like goals into actual adidas branded goals. **Organizations** - Jung von Matt SPORTS - Wolffpack Vision - adidas AG **Links** - [  Website](https://www.instagram.com/p/C083w1YoxIa/) **Credits** **[Robert Zitzmann](https://www.linkedin.com/in/rz8584/)** Managing Director Jung von Matt SPORTS **[Katja Kraus](https://www.linkedin.com/in/katja-kraus-93bb491a7/)** Managing Director Jung von Matt SPORTS **[Ronnie Patt](https://www.linkedin.com/in/ronnie-patt-8a86a737/)** Executive Creative Director Jung von Matt SPORTS **[Alexander Michaelsen](https://www.linkedin.com/in/alexander-michaelsen-15160a75/)** Executive Creative Director Jung von Matt SPORTS **[Felix Umbach](https://www.linkedin.com/in/felix-umbach-98b6a183/)** Creative Director Art Jung von Matt SPORTS **[Blake Waters](https://www.linkedin.com/in/blake-waters-569b0320/)** Creative Director Copy Jung von Matt SPORTS **[Michael Wilde](https://www.linkedin.com/in/michael-wilde-550a3482/)** Creative Director Jung von Matt HAMBURG **[Felix Burger](https://www.linkedin.com/in/felix-burger/)** Creative Innovation Director Jung von Matt HAMBURG **[Lars Grübler](https://www.linkedin.com/in/lars-gruebler-626169aa/)** Creative Director Copy Jung von Matt SPORTS **[Karim Chughtai](https://www.linkedin.com/in/karim-chughtai-06a896214/)** Creative Director Concept Jung von Matt HAMBURG **[Andreas Kiesgen](https://www.linkedin.com/in/kiesgen/)** Senior Art Director Jung von Matt HAMBURG **[Jana Ruhser](https://www.linkedin.com/in/jana-ruhser-b402941b7/)** Senior Copywriter Jung von Matt HAMBURG **[Anton Herbst](https://www.linkedin.com/in/antonherbst01/)** Art Director Jung von Matt HAMBURG **[Nicolau Gimenez Attallah](https://www.linkedin.com/in/nicolauattallah/)** Creative Director Jung von Matt HAMBURG **[Amrita Dutt](https://www.linkedin.com/in/amritadutt/)** Art Director Jung von Matt HAMBURG **[Simon Reindl](https://www.jvm.com)** Editor - **[Finn Pietsch](https://www.linkedin.com/in/finn-pietsch-322b48106/)** Senior Digital Creator Jung von Matt HAMBURG **[Christian Fröhlich](https://www.jvm.com)** DOP - **[Marius Müller](https://www.jvm.com)** DOP - **[Josephine Walters](https://www.adidas.de/)** Senior Director Brand Communications adidas AG **[Johannes Boldt](https://www.adidas.de/)** Senior Manager Brand Communications adidas AG **[Maximilian Lindemann](https://www.adidas.de/)** Senior Manager Publishing adidas AG **[Dominik Mankowski](https://wolffpackvision.com/home.html)** Executive Producer Wolffpack Vision **[Martin Priesterjahn](https://wolffpackvision.com/home.html)** Producer Wolffpack Vision **[Joceline Zekiri](https://wolffpackvision.com/home.html)** PA Wolffpack Vision **[An Nguyen](https://wolffpackvision.com/home.html)** DOP Wolffpack Vision **[Studio Alibi](https://wolffpackvision.com/home.html)** Art Department Wolffpack Vision #### Celebrate in NYC Join us for the 6th Annual Hashtag Sports Awards™ on the evening of June 6, 2024 as we celebrate finalists and reveal the winners of this year's awards live during the show.   [![RESERVE SEATS](https://no-cache.hubspot.com/cta/default/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89.png)](https://cta-redirect.hubspot.com/cta/redirect/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89)