--- title: adidas Matchball for Euro 2024 | 6th Hashtag Sports Awards description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment --- adidas Matchball for Euro 2024 | 6th Hashtag Sports Awards # adidas Matchball for Euro 2024 [Jung von Matt SPORTS](https://www.jvm.com/offices/jvm-sports/) The 6th Annual Awards Nominee ✨ - Best Launch Campaign Share [** ](https://www.hashtagsports.com/awards/shortlist-2024/adidas-matchball-for-euro-2024#) [** ](https://www.hashtagsports.com/awards/shortlist-2024/adidas-matchball-for-euro-2024#) [** ](https://www.hashtagsports.com/awards/shortlist-2024/adidas-matchball-for-euro-2024#) ABOUT THIS ENTRY EURO 2024 is being held in Germany, but after a decade of disappointments, the nation has lost its football love. Adidas wanted to reignite the passion with the launch of its official match ball—”FUSSBALLLIEBE”. We created the biggest ball launch ever by dropping a giant 20-meter ball in front of Berlin’s Olympic Stadium, its imprint creating the world’s first playable crater football pitch. Lasting 72 hours, the event featured tournaments, training sessions, freestyle battles and appearances by Germany’s best players. Culminating with the highly anticipated match between Germany and Turkey who played with the new ball. In one weekend a nation was shown that it’s passion can be rekindled anywhere a ball is present, and the love of the game can and will come back to Germany. ![Image](https://d26789eippoar.cloudfront.net/files/4/g/t/y/k/2/JuqUvyQw7n/file.jpg?Expires=1714585493&Signature=rGLf3gz-s4DKMXXTMa4gSFQbOv0ViMPltz4J1Lc8nZSE1EeZ3Okt0EmT5YMF1B3mCHMCVSAR4ac0oPJt2LcV73XsWlOk7wEMzjMqaWJj5IYMUk-i~08NueYPzDBT0z50lUny6IYQ0q~wkmp9qib8mwzvdinBRYBlGvDMGMFt-j2qZmChNt8fUdEls5hJI7kKy8psQiVGk0u3jgaWYmg~SyDOLEAWkOkS6oNPM9m9DIHhXW0cDU-sMWcN~m8ext2SSOaVPzKrLNZ4BUOslXmz17dMr6gg5noNwLLOYrMw156CoM1qRBqCBcl61OW8a1iyKHtcdQQrY~10DVoeABcv9g__&Key-Pair-Id=K3S6X2V00DGR8C) How does this represent “Excellence in Engagement”? Re-engaged the Germany public with a sport they onceed loved and help restore a passion for a international tournament taking place in Germany. The term Fussballliebe is now beocming part of the national conversation on streets, in home and on television. Objective Create an event that re-establishes adidas as a peer sport brand. Charge the name Fussballliebe with emotional significance well before the start of the tournament and make it a symbol of EURO 2024. Strategy & Execution Since 2014 the German national team has consistently underperformed causing a record country-wide drop in sports participation and attendance. But in 2024 the Euro Finals will take place in Germany. adidas decided to bring the joy of football back to the country with the launch of the official EURO24 matchball, named FUSSBALLLIEBE (translates as “Joy of Football”). Using a simple human truth installed in us since childhood—wherever you put a ball, there’s a goal. We brought to life that power of imagination by turning everyday street objects that look like goals into actual adidas branded goals. **Organizations** - Jung von Matt SPORTS - Act 3 - adidas AG **Links** - [  Website](https://news.adidas.com/football/adidas-celebrates-the-love-of-football-with--fussballliebe----the-official-match-ball-for-uefa-euro-/s/d7bd66dc-b97e-4b32-ae42-ebcae6846b2d) **Featured** - Classcloown - Jeannette Harttung - Jeannie Juice - Mohi - WhyGuy - Elias Nerlich - Phillip Lahm - Germany national football team **Credits** **[Robert Zitzmann](https://www.linkedin.com/in/rz8584/)** Managing Director Jung von Matt SPORTS **[Katja Kraus](https://www.linkedin.com/in/katja-kraus-93bb491a7/)** Managing Director Jung von Matt SPORTS **[Ronnie Patt](https://www.linkedin.com/in/ronnie-patt-8a86a737/)** Executive Creative Director Jung von Matt SPORTS **[Alexander Michaelsen](https://www.linkedin.com/in/alexander-michaelsen-15160a75/)** Executive Creative Director Jung von Matt SPORTS **[Felix Umbach](https://www.linkedin.com/in/felix-umbach-98b6a183/)** Creative Director Art Jung von Matt SPORTS **[Blake Waters](https://www.linkedin.com/in/blake-waters-569b0320/)** Creative Director Copy Jung von Matt SPORTS **[Mattias Jahn](https://www.linkedin.com/in/mattias-jahn-8938a4195/)** Creative Director Copy Jung von Matt SPORTS **[Robert Weider](https://www.linkedin.com/in/robert-weider/)** Creative Director Art Jung von Matt SPORTS **[Michael Wilde](https://www.linkedin.com/in/michael-wilde-550a3482/)** Creative Director Jung von Matt HAMBURG **[Felix Burger](https://www.linkedin.com/in/felix-burger/)** Creative Innovation Director Jung von Matt HAMBURG **[Lars Grübler](https://www.linkedin.com/in/lars-gruebler-626169aa/)** Creative Director Copy Jung von Matt SPORTS **[Benjamin Krause](https://www.linkedin.com/in/benjamin-krause-73642b99/)** Senior Art Director Jung von Matt SPORTS **[Tobias Meißner](https://www.linkedin.com/in/tobias-meißner-bab843204/)** Senior Copywriter Jung von Matt SPORTS **[Michelle Sitko](https://www.linkedin.com/in/michelle-sitko-b916b722a/)** Motion Designer Jung von Matt SPORTS **[Andreas Kiesgen](https://www.linkedin.com/in/kiesgen/)** Senior Art Director Jung von Matt HAMBURG **[Maximilian Litwin](https://www.jvm.com)** Junior Motion Designer Jung von Matt HAMBURG **[Annika Neumann](https://www.linkedin.com/in/annika-neumann-45214b69/)** Account Director / Producer Jung von Matt HAMBURG **[Katharina vom Dahl](https://www.weareact3.com/)** Senior Project Manager Sports & Culture ACT3 **[Michael Müller Philipps Sohn](https://www.weareact3.com/)** Director Business Operations ACT3 **[Marie-Isabelle Spohn](https://www.weareact3.com/)** Hospitality Manager ACT3 **[Denise Barthel](https://www.weareact3.com/)** Community Management ACT3 **[Björn Jäger](https://www.adidas.de/)** VP Brand Central adidas AG **[Josephine Walters](https://www.adidas.de/)** Senior Director Brand Communications adidas AG **[Johannes Boldt](https://www.adidas.de/)** Senior Manager Brand Communications adidas AG **[Maximilian Lindemann](https://www.adidas.de/)** Senior Manager Publishing adidas AG **[Tina Gebhard](https://www.adidas.de/)** Manager Brand Communications adidas AG #### Celebrate in NYC Join us for the 6th Annual Hashtag Sports Awards™ on the evening of June 6, 2024 as we celebrate finalists and reveal the winners of this year's awards live during the show.   [![RESERVE SEATS](https://no-cache.hubspot.com/cta/default/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89.png)](https://cta-redirect.hubspot.com/cta/redirect/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89)