--- title: MYND presents The Wrigley Field Meditation Series | 6th Hashtag Sports Awards description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment image: https://www.hashtagsports.com/hubfs/awards/shortlist-2024/cubs-mynd.webp --- MYND presents The Wrigley Field Meditation Series | 6th Hashtag Sports Awards # MYND presents The Wrigley Field Meditation Series [Chicago Cubs](https://www.mlb.com/cubs) The 6th Annual Awards Nominee ✨ - Best Branded Content ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-2024-shortlisted/gwVWXrZZ.png?width=1920&height=1080&name=gwVWXrZZ.png) Share [** ](https://www.hashtagsports.com/awards/shortlist-2024/mynd-presents-the-wrigley-field-meditation-series#) [** ](https://www.hashtagsports.com/awards/shortlist-2024/mynd-presents-the-wrigley-field-meditation-series#) [** ](https://www.hashtagsports.com/awards/shortlist-2024/mynd-presents-the-wrigley-field-meditation-series#) ABOUT THIS ENTRY In a groundbreaking move, the Chicago Cubs made history as the first major sports franchise to announce a CBD partnership. To generate excitement around the introduction of MYND products at Wrigley Field, the Cubs embarked on a creative meditation journey that combined mindfulness, a little humor, and Cubs personalities. ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-2024-shortlisted/gwVWXrZZ.png?width=1920&height=1080&name=gwVWXrZZ.png) How does this represent “Excellence in Engagement”? Fans loved the quirkiness of the meditations. Each meditation leaned into the talent’s personality while also educating Cubs fans on what MYND drinks was. Fans comments were reassuring that the content delivered was entertaining while staying within the Cubs eco-system. This digital storytelling was a win for the partner, The Cubs, and the Cubs fan. This series can serve as a conversation starter for exposing Cubs fans to more diverse, wellness consumer products verse traditional hot dogs and beers. Objective The Cubs' endeavor to combine sports, a CBD partner, and a mindful activity culminated in exceptional audio experiences that resonated deeply with their fanbase. This collaboration between the Chicago Cubs, MYND and Cubs talent exemplifies the power of sports to push boundaries and deliver unique, immersive wellness experiences to fans outside of the ballpark. When the Cubs announced their CBD partnership with hemp-based wellness drinks, they garnered significant media attention. To bring MYND’s campaign, “Free Your MYND” to life, the Cubs wrote, produced, and edited an original 3-part meditation Series. Fans embarked on a journey that fused the tranquility of their renowned ballpark and notable players and moments in Cubs history through the perspective of their favorite announcers and players. Strategy & Execution When selecting what type of mediations to do and who should be voicing them, the Cubs leaned into specific personalities and types of guided meditations. Pat Hughes was selected for a visualization mediation because of his endearing quirk to provide vivid and detailed descriptions of clothing, players and the sights and sounds of Wrigley Field for the kickoff of baseball season. Carlos Zambrano was selected for a reflective meditation due to his infamous angry antics and outbursts. Zambrano was a satirical choice for tranquility as the regular baseball season came to an end. Finally, Jeremiah Paprocki’s soothing announcer voice was perfect for a sleep meditation to help put fans to sleep as they dreamed of baseball hall of famers during the cold offseason. Meditation has gained popularity in recent years, and the Cubs thought their fanbase could benefit from this mainstream practice of releasing stress and tension. **Organizations** - Chicago Cubs - Marquee 360 - Banner Studios - MYND Drinks **Links** -   Website **Credits** **[Pat Hughes](https://en.wikipedia.org/wiki/Pat_Hughes_(sportscaster))** Chicago Cubs Radio Play-by-Play Announcer 670 The Score **[Carlos Zambrano](https://en.wikipedia.org/wiki/Carlos_Zambrano)** Chicago Cubs Baseball Player from 2001-2011 The Chicago Cubs **[Jeremiah Paprocki](https://www.linkedin.com/in/jeremiah-p-214864133/)** Public Address Announcer, Wrigley Field The Chicago Cubs **[Alex Seyferth](https://www.linkedin.com/in/alex-seyferth-5a331933/)** Vice President, Corporate Partnerships The Chicago Cubs **[Ryan Balogh](https://www.linkedin.com/in/ryan-balogh-3044541/)** Sr. Director Account Management & Activation, Corporate Partnerships The Chicago Cubs **[Gina Sime](https://www.linkedin.com/in/gina-siemplenski/)** Assistant Director, Corporate Partnership Strategy The Chicago Cubs **[Andrea Burke](https://www.linkedin.com/in/andrea-burke-9857402/)** Sr. Account Manager, Corporate Partnerships The Chicago Cubs **[Matt Romito](https://www.linkedin.com/in/mattromito/)** Sr. Director, Cubs Productions The Chicago Cubs **[Jim Oboikowitch](https://www.linkedin.com/in/jimoboikowitch/)** Director, Brand and Player Marketing The Chicago Cubs **[Nicholas Siman](https://www.linkedin.com/in/nicholas-siman-0a815768/)** Operations Manager, Corporate Partnerships The Chicago Cubs **[Andre Lewis](https://www.linkedin.com/in/andre-lewis-al/)** Coordinator, Cubs Productions The Chicago Cubs **[David Rivera](https://www.linkedin.com/in/david-justin-rivera-29073213a/)** Coordinator, Digital Assets The Chicago Cubs **[Tiffany Busch](https://www.linkedin.com/in/tiffany-busch13/)** Coordinator, Digital Content The Chicago Cubs **[Casey Gleason](https://www.linkedin.com/in/casey-gleason-88425652/)** Freelance Editor N/A #### Celebrate in NYC Join us for the 6th Annual Hashtag Sports Awards™ on the evening of June 6, 2024 as we celebrate finalists and reveal the winners of this year's awards live during the show.   [![RESERVE SEATS](https://no-cache.hubspot.com/cta/default/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89.png)](https://cta-redirect.hubspot.com/cta/redirect/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89)