--- title: NBA Represent | 6th Hashtag Sports Awards description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment image: https://www.hashtagsports.com/hubfs/awards/shortlist-2024/nba-represent.webp --- NBA Represent | 6th Hashtag Sports Awards # NBA Represent [NBA](https://www.nba.com/) The 6th Annual Awards Nominee ✨ - Best Advertisement: 60 Sec and Under - Best Website Share [** ](https://www.hashtagsports.com/awards/shortlist-2024/nba-represent#) [** ](https://www.hashtagsports.com/awards/shortlist-2024/nba-represent#) [** ](https://www.hashtagsports.com/awards/shortlist-2024/nba-represent#) ABOUT THIS ENTRY Represent is a season-long campaign that seeks to celebrate the record 26 Canadian players in the NBA, while educating fans and inspiring them on this unique moment in time. This 60 second commercial spot features on-court highlights of the league's Canadian players and utilizes graphics, visual effects, and a unique script to tell the overarching Represent campaign story. ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-2024-shortlisted/VazLvjkW.png?width=1920&height=1080&name=VazLvjkW.png) How does this represent “Excellence in Engagement”? The advertisement’s tone and voiceover speaks directly to Canadian fans about the unprecedented place basketball now holds within the country and when combined with the unique player highlights, visuals, and educational graphics it exemplifies excellence in engagement. Globally across sports, international players are becoming more prominent and significant, and Represent’s commercial spot has set a new bar for leagues, teams, and properties when celebrating local players with the purpose of driving fan engagement. Objective The Represent campaign was created to drive awareness around the record number of current Canadian NBA players with the specific goals of increasing NBA broadcast viewership and fan acquisition in Canada. This 60 second commercial spot is the hero marketing asset for the campaign and its purpose is to elevate local players both individually and collectively to drive these goals. ![Image](https://www.hashtagsports.com/hs-fs/hubfs/awards/shortlist-2024/nba-represent.webp?width=1920&height=1080&name=nba-represent.webp) Strategy & Execution The impetus for the advertisement and the campaign came from a 2023 survey which polled Canadian sports fans on a 60 second advertisement that focused solely on Canadian players. That ad was used as an acquisition tool for the NBA Mobile App and 77% of respondents answered that the ad ”made them feel proud to be Canadian.” We leveraged that insight and others to build out Represent to engage the modern sports fan. In this advertisement, as well as across mobile and digital, images and words move fast. Stills, text and motion are merged. Across the globe now, screens and sports moments are too and they take different forms. This advertisement represents the modern sports fan experience. The overarching strategy was to drive excitement around this record, by pairing those attributes with Canada’s most recognizable athletes through energized and fast-paced highlights. ![Image](https://www.hashtagsports.com/hs-fs/hubfs/awards/shortlist-2024/nba-represent-3.webp?width=1920&height=1080&name=nba-represent-3.webp) **Organizations** - NBA - Halcyon Post - Made By Article **Links** - [  Website](https://nbarepresent.ca) **Featured** - Shai Gilgeous-Alexander - Jamal Murray - RJ Barrett - Shaedon Sharpe - Andrew Wiggins - Luguentz Dort - Bennedict Mathurin - Chris Boucher - Olivier-Maxence Prosper - Andrew Nembhard - Nickeil Alexander-Walker - Dillon Brooks Kelly Olynyk - Oshae Brissett - Dalano Banton - Brandon Clarke - Trey Lyles - Cory Joseph - Caleb Houstan - Tristan Thompson - Dwight Powell - Leonard Miller **Credits** **[Leah MacNab](https://www.linkedin.com/in/leahmacnab/)** Managing Director - NBA Canada National Basketball Association **[Daniel Freiman](https://www.linkedin.com/in/danfreiman/)** Director, Marketing and Fan Engagement National Basketball Association **[Jordan Nelson](https://www.linkedin.com/in/jordannelson2/)** Senior Manager, Digital & Social Content National Basketball Association **[Ashton Lawrence](https://www.linkedin.com/in/ashtonllawrence/)** Senior Manager, Communications NBA Canada **[Roland Eksteins](https://www.linkedin.com/in/reksteins/)** Producer & Production Manager Halcyon Post **[Tim Symes](https://www.linkedin.com/in/tim-symes-3a955a21/)** Documentary & Commercial Editor Halcyon Post **[Jay Macmillan](https://www.linkedin.com/in/jay-macmillan-b6b197127/)** Film Editor + Director Halcyon Post **[Ryan Sax](https://www.linkedin.com/in/ryansax1/)** Founder Made By Article **[Camille van Groll](https://www.linkedin.com/in/cvangroll/?originalSubdomain=ca)** Project Manager Made By Article **[Blake Bowman](https://www.linkedin.com/in/blakebowman/)** Design Director Made By Article **[Darcy Bloemen](https://www.linkedin.com/in/darcy-bloemen-50a469178/)** Media Specialist, Global Partnerships & Marketing National Basketball Association **[Jahnick Lambert](https://www.linkedin.com/in/jahnick-lambert/)** Social Media Specialist National Basketball Association **[Tonya Davis](https://www.linkedin.com/in/tonya-davis-a0470538/)** Senior Manager, International Programming National Basketball Association #### Celebrate in NYC Join us for the 6th Annual Hashtag Sports Awards™ on the evening of June 6, 2024 as we celebrate finalists and reveal the winners of this year's awards live during the show.   [![RESERVE SEATS](https://no-cache.hubspot.com/cta/default/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89.png)](https://cta-redirect.hubspot.com/cta/redirect/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89)