--- title: @NBA Threads | 6th Hashtag Sports Awards description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment image: https://www.hashtagsports.com/hubfs/awards/shortlist-2024/nba-threads.webp --- @NBA Threads | 6th Hashtag Sports Awards # @NBA Threads [NBA](https://www.nba.com/) The 6th Annual Awards Nominee ✨ - Other Platform Presence ** ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-2024-shortlisted/mBgnlvKK.jpg?width=1920&height=1080&name=mBgnlvKK.jpg) Share [** ](https://www.hashtagsports.com/awards/shortlist-2024/nba-threads#) [** ](https://www.hashtagsports.com/awards/shortlist-2024/nba-threads#) [** ](https://www.hashtagsports.com/awards/shortlist-2024/nba-threads#) ABOUT THIS ENTRY The NBA created its Threads account in conjunction with the platform launch and quickly became the highest followed U.S. sports league. The NBA Threads community has since grown significantly and become among the most engaged groups of users on Threads. Ahead of the Knockout Rounds (Quarterfinals, Semifinals and Finals) of the 2023 NBA In-Season Tournament, the NBA and Meta were focused on ways to engage fans on the platform, while promoting awareness and tune-in of the Tournament. As part of these efforts, the NBA and Meta developed a creator program to engage the community and bring them closer to the game. ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-2024-shortlisted/mBgnlvKK.jpg?width=1920&height=1080&name=mBgnlvKK.jpg) How does this represent “Excellence in Engagement”? This submission is a testament to how you can leverage social media to innovate and create new pathways to immerse fans in the excitement of sports, which often have synergy with entertainment and culture more broadly . First, the NBA became a leading publisher on Threads - leading to the NBA Threads community growing on the platform (The @NBA Threads account gained nearly 200K followers over the course of the activation). Then, the NBA tapped into the creators and top fans in the NBA Threads community to engage with them and amplify their content during a brand new tentpole event for the league. Objective The NBA created its Threads account in conjunction with the platform launch and quickly became the highest followed U.S. sports league. The NBA Threads community has since grown significantly and become among the most engaged groups of users on Threads. Ahead of the Knockout Rounds (Quarterfinals, Semifinals and Finals) of the 2023 NBA In-Season Tournament, the NBA and Meta were focused on ways to engage fans on the platform, while promoting awareness and tune-in of the Tournament. As part of these efforts, the NBA and Meta developed a creator program to engage the community and bring them closer to the game. Strategy & Execution As part of the NBA Threads creator program for the 2023 NBA In-Season Tournament, the NBA tapped content creators to bring the excitement of the event to their followers. During the Quarterfinals, the NBA hosted “watch parties” with NBA creators on Threads. @NBA posted a call to action, tipping-off the watch parties with the two creators each night, which gave fans a new way to experience live NBA games. @NBA would post about the game action and amplified content featuring reactions from the creators, which generated a high level of engagement and interaction from the NBA Threads community. Additionally, the NBA and Meta hosted more than 15 creators during the In-Season Tournament Semifinals and the Finals. Creators attended games and captured content at a variety of events, including open practices, the red carpet and the Creator Cup game, to name a few. Select creators also had the opportunity to interview players after each game during media availability sessions. Creators then shared their experience at the event with followers on Threads – @NBA interacted with and amplified their content, garnering significant engagement from the community of fans on the platform. **Organizations** - NBA **Links** - [  Threads](https://www.threads.net/@nba) **Featured Creators** - Briana Green - Da Kid Gowie - Kris London - Austin Sprinz - Ben Winters - Lexie Brown - Chloe Pavlech - Jesse “Jesser” Riedel - Brittany Elena - Kofie Yeboah - Joy De’Angela - Maddy “Maddy Hoops” Kirchofer - Cameron “Spice King” Walker - Avani Gregg - Madi Monroe - Daryl-Ann Denner - Nekias Duncan - Travonne “Blk Tray” Edwards - Eddie “Bansky” Gonzales - Bailey Jackson - Paris Kinsey - Jordan Howlett - Carlos “Famous Los” Sanford - Max “maxisnice” Perandize - Taylor “LittleTFitness” Learmont **Credits** **[Andrew Yaffe](https://www.hashtagsports.com/awards/shortlist-2024/NBA.com?hsLang=en)** Executive Vice President, Head of Social, Digital and Original Content NBA **[Bob Carney](https://www.hashtagsports.com/awards/shortlist-2024/NBA.com?hsLang=en)** Senior Vice President, Social and Digital Content NBA **[Linda Pan](https://www.hashtagsports.com/awards/shortlist-2024/NBA.com?hsLang=en)** Senior Vice President, Content Partnerships NBA **[Teddy Kaplan](https://www.hashtagsports.com/awards/shortlist-2024/NBA.com?hsLang=en)** Vice President, New Media Partner Management Lead, Content Partnerships NBA **[Ashley Atwell](https://www.hashtagsports.com/awards/shortlist-2024/NBA.com?hsLang=en)** Associate Vice President, Social and Emerging Media NBA **[Jason Gilfillan](https://www.hashtagsports.com/awards/shortlist-2024/NBA.com?hsLang=en)** Associate Vice President, Influencer Content Lead NBA **[Justin D’Apolito](https://www.hashtagsports.com/awards/shortlist-2024/NBA.com?hsLang=en)** Director, Social Content NBA **[Maggie O’Rourke](https://www.hashtagsports.com/awards/shortlist-2024/NBA.com?hsLang=en)** Director, New Media Partner Management, Content Partnerships NBA **[Jake Freeman](https://www.hashtagsports.com/awards/shortlist-2024/NBA.com?hsLang=en)** Senior Manager, Social Content - Content Planning NBA **[Adam Brody](https://www.hashtagsports.com/awards/shortlist-2024/NBA.com?hsLang=en)** Manager, Social and Digital Content Creation NBA **[Simon Cherin-Gordon](https://www.hashtagsports.com/awards/shortlist-2024/NBA.com?hsLang=en)** Manager, Social Content NBA **[Anthony Ottomano](https://www.hashtagsports.com/awards/shortlist-2024/NBA.com?hsLang=en)** Manager, Social and Digital Content Creation NBA **[Samantha Linczyc](https://www.hashtagsports.com/awards/shortlist-2024/NBA.com?hsLang=en)** Associate Manager, Social Content NBA **[Myles O'Connell](https://www.hashtagsports.com/awards/shortlist-2024/meta.com?hsLang=en)** Head of Media Partnerships Meta **[Isaura Morales Ruiz](https://www.hashtagsports.com/awards/shortlist-2024/meta.com?hsLang=en)** Head of Sports Partnerships Meta **[Shannon Mattingly](https://www.hashtagsports.com/awards/shortlist-2024/meta.com?hsLang=en)** Media Partnerships Meta **[Evan Shugerman](https://www.hashtagsports.com/awards/shortlist-2024/meta.com?hsLang=en)** Sports Partnerships and Marketing Meta **[Will Yoder](https://www.hashtagsports.com/awards/shortlist-2024/meta.com?hsLang=en)** Sports Partnerships - Leagues and Teams Lead Meta **[Nick Marquez](https://www.hashtagsports.com/awards/shortlist-2024/meta.com?hsLang=en)** Sports Creator and Emerging Athletes Lead Meta **[Becca Greenwell Wathen](https://www.hashtagsports.com/awards/shortlist-2024/Meta.com?hsLang=en)** Strategic Partner Manager, Athletes Meta **[Sydney Umeri](https://www.hashtagsports.com/awards/shortlist-2024/meta.com?hsLang=en)** Program Manager, Sports Partnerships Meta **[Cat Coddington](https://www.hashtagsports.com/awards/shortlist-2024/meta.com?hsLang=en)** Creator Partnerships Meta **[Alex Duffield](https://www.hashtagsports.com/awards/shortlist-2024/meta.o?hsLang=en)** Creator Partnerships Meta #### Celebrate in NYC Join us for the 6th Annual Hashtag Sports Awards™ on the evening of June 6, 2024 as we celebrate finalists and reveal the winners of this year's awards live during the show.   [![RESERVE SEATS](https://no-cache.hubspot.com/cta/default/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89.png)](https://cta-redirect.hubspot.com/cta/redirect/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89)