--- title: New York Jets X Method Man | 6th Hashtag Sports Awards description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment image: https://www.hashtagsports.com/hubfs/Assets-2024-shortlisted/yLYPdLVG.png --- New York Jets X Method Man | 6th Hashtag Sports Awards # New York Jets X Method Man Campaign [New York Jets](https://www.newyorkjets.com/) The 6th Annual Awards Nominee ✨ - Best Use of Culture Music or Entertainment ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-2024-shortlisted/yLYPdLVG.png?width=1920&height=1080&name=yLYPdLVG.png) Share [** ](https://www.hashtagsports.com/awards/shortlist-2024/ny-jets-x-method-man#) [** ](https://www.hashtagsports.com/awards/shortlist-2024/ny-jets-x-method-man#) [** ](https://www.hashtagsports.com/awards/shortlist-2024/ny-jets-x-method-man#) ABOUT THIS ENTRY Through Method Man, the New York Jets aimed to create a season kickoff video that was authentic to New York and to get fans more excited than ever for the upcoming 2023-2024 season. ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-2024-shortlisted/yLYPdLVG.png?width=1920&height=1080&name=yLYPdLVG.png) How does this represent “Excellence in Engagement”? The New York Jets collaboration with legendary hip hop star Method Man, brought together Jets fan though a larger platform and ultimately brought more exposure to both the New York Jets and the 2023 season. By using a voice that already resonates within the fan base the New York Jets were able to heighten the excitement around the upcoming season like never before. The Jets pride themselves on creating new ways to relate with various audiences and showed that through the partnership with Method Man. Objective Through Method Man, Wu-Tang Clan member and legendary emcee, the New York Jets aimed to create a season kickoff video that was authentic to New York and to get fans more excited than ever for the upcoming 2023-2024 season. The Jets aimed to use a public figure that fans could relate to and represented what it means to be a true New York Jets fan. As a New York native and longtime season ticket holder, Method Man has spent years supporting the Jets through the highs and lows. His dedication to the team and city made him the perfect figure to help build excitement for the upcoming season. The hip-hop icon, connected with Jets fans not only through his shared love for the city and team, but also through his music. 2023 marked the 50th year of hip-hop and as a key founder and driver of the genre’s popularity in its origin city, Method Man was a natural fit in the team’s objective spark the fan base like never before. Strategy & Execution Due to a long-standing relationship with the team and as a season ticket holder since 2012, Method Man was invited to join the Jets for a VIP experience at training camp this summer. He was an instant hit with the team and he the opportunity to connect with players when he addressed them in their post practice huddle. After seeing his popularity with not only with the team but also with fans via his appearance on Hard Knocks, a sports documentary series that followed the Jets during training camp, airing on HBO Max, the Jets knew they should further explore opportunities with Method Man. Therefore they drafted a script for the Jets 2023 Season Hype Video and pitched it to him. After reviewing the script Method Man agreed to narrate the hype video at no cost. On September 7, 2023 the hype video was published across Jets social media platforms, receiving immediate praise and success from fans. Upon seeing the online success following the video, the Jets capitalized by turning digital success into in person collaboration to create a more personal relationship. Thus, the Jets invited Method Man to the season opener on September 11, 2023 to announce player introductions. **Organizations** - New York Jets **Links** -   Website **Credits** **[Clifford (Method Man) Smith Jr](https://www.instagram.com/methodmanofficial/)** Talent New York Jets **[Hugo Salazar Jr.](https://www.linkedin.com/in/hugosalazarjr/recent-activity/all/)** Talent Freelance **[Cordell Black](https://www.imdb.com/name/nm14317118/)** Talent Freelance **[Elliot Thomas](https://www.facebook.com/elliotemmanuelmodelactor/)** Talent Freelance **[Eric Gelfand](https://www.linkedin.com/in/eric-gelfand-971a552/)** Senior Vice President, Communications & Content New York Jets **[Jessica Ciccone](https://www.linkedin.com/in/jessica-ciccone-5b47033/)** Vice President, Content Strategy and Marketing New York Jets **[Tim Kemp](https://www.linkedin.com/in/timothyhkemp/)** Vice President, Marketing New York Jets **[Brian Mulligan](https://www.linkedin.com/in/brian-mulligan-788b0a4/)** Vice President, Event and Game Operations New York Jets **[Jack Holmgren](https://www.linkedin.com/in/jack-holmgren-08a1b67/)** Director, Fan Engagement & Game Presentation New York Jets **[Dan Szpakowski](https://www.linkedin.com/in/dan-szpakowski-78990159/)** Director, Content and Production New York Jets **[Perry Mattern](https://www.linkedin.com/in/pmattern7/)** Senior Manager, Social Media New York Jets **[Pablo Mondragon](https://www.linkedin.com/in/pablo-mondragon/)** Coordinator, Content and Production New York Jets **[Mitchell Akselrad](https://www.linkedin.com/in/mitchell-akselrad-87a82720/)** Writer/Director Freelance **[Katrina Rotondo](https://katrinarotondo.com/)** Producer Freelance **[Geoffrey George](https://www.geoffgeorgedp.com/sports)** DP Freelance **[Ray Rushing](https://www.rayrushing.tv/about)** 2nd DP Freelance **[Ronnie Bhardwaji](https://www.instagram.com/ronniebhardwaj/?hl=en)** Gaffer Freelance **[Connor Bewighouse](https://www.instagram.com/neermotion/p/CxJbfYxPrOQ/?img_index=1)** Key Grip Freelance **[Jorge Urbaez](https://www.linkedin.com/in/jorge-urbaez-de-cespedes-saladin-a562465/)** Swing Freelance **[Maurice Guadalupe](https://www.instagram.com/neermotion/p/CxJbfYxPrOQ/?img_index=1)** Swing Freelance **[Jeanna Canatsey](https://www.instagram.com/jeannacanatsey/?hl=en)** Loader Freelance **[Ryan Nocella](https://www.ryannocella.com/)** 1st AC Freelance **[Greg Howard](https://www.instagram.com/gr3ghoward/?hl=en)** 2nd AC Freelance **[Ruben Morales](https://www.instagram.com/neermotion/p/CxJbfYxPrOQ/?img_index=1)** Sound Mixer Freelance **[Doug Interratne](https://www.linkedin.com/in/douglas-interrante-0b45b916/)** B Cam Op Freelance **[Kyle Fasanella](https://www.smoothcamera.com/)** Steadi-Cam Op Freelance **[Martyse Lewis](https://www.linkedin.com/in/martyse-lewis-sr-67140a37/)** Method Man's Barber Freelance #### Celebrate in NYC Join us for the 6th Annual Hashtag Sports Awards™ on the evening of June 6, 2024 as we celebrate finalists and reveal the winners of this year's awards live during the show.   [![RESERVE SEATS](https://no-cache.hubspot.com/cta/default/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89.png)](https://cta-redirect.hubspot.com/cta/redirect/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89)