--- title: Pelé in the Dictionary | 6th Hashtag Sports Awards description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment image: https://www.hashtagsports.com/hubfs/awards/shortlist-2024/pele-dictionary-1.webp --- Pelé in the Dictionary | 6th Hashtag Sports Awards # Pelé in the Dictionary [End to End Group](https://www.hashtagsports.com/awards/shortlist-2024/grupoendtoend.com.br?hsLang=en) The 6th Annual Awards Nominee ✨ - Best Social Media Campaign Share [** ](https://www.hashtagsports.com/awards/shortlist-2024/pel%C3%A9-in-the-dictionary#) [** ](https://www.hashtagsports.com/awards/shortlist-2024/pel%C3%A9-in-the-dictionary#) [** ](https://www.hashtagsports.com/awards/shortlist-2024/pel%C3%A9-in-the-dictionary#) ABOUT THIS ENTRY The Brazilians use Pelé as an adjective (e.g., Michael Jordan is the pelé of basketball). When he passed away, Sportv (the largest sports channel in Latin America) knew they should pay tribute worthy of his stature. ![Image](https://www.hashtagsports.com/hs-fs/hubfs/awards/shortlist-2024/pele-dictionary-1.webp?width=1920&height=1080&name=pele-dictionary-1.webp) How does this represent “Excellence in Engagement”? With no media budget and around USD 15,000 to develop the whole project, we made the campaign travel worldwide and made people from everywhere engage by signing the petition and/or sharing our content. Objective Add Pelé to a Brazilian dictionary as synonymous with "the best". ![Image](https://www.hashtagsports.com/hs-fs/hubfs/awards/shortlist-2024/pele-dictionary-2.webp?width=1920&height=1080&name=pele-dictionary-2.webp) Strategy & Execution Like most sports fans, Brazilians watch their favourite competitions while using second screens - or the other way round. That's why we launched a film about the project on Sportv and its social media channels, calling football fans to go to the project's landing page and sign the request to turn Pelé into an entry in the dictionary. As people adhered to the initiative, we sent the signatures and our asking to the publishers, who made the publication official. **Organizations** - sportv - End to End Group **Links** - [  Website](https://pelenodicionario.com.br) **Credits** **[Alexandre Mota](https://www.linkedin.com/in/alemota/)** Creative Director End to End **[Bruno Brum](https://www.linkedin.com/in/brunohbrum/)** Creative Director End to End **[Fernando Octavio II](https://www.linkedin.com/in/fernandooctavio)** Creative Director Globo **[Luis Paulo Gatti](https://www.linkedin.com/in/lp-gatti)** Creative Director Jung von Matt **[Levy Oliveira](https://www.linkedin.com/in/levymotion)** Motion Designer End to End **[Brenner Figueiredo](https://instagram.com/muevo.studio)** Motion Designer End to End **[Hugo Freitas](https://www.linkedin.com/in/hgoofreitas)** Motion Designer Square Pixel **[Caio Nanderson](https://www.linkedin.com/in/caionanderson)** Designer End to End **[Catharina de Leonardo](https://www.linkedin.com/in/catleonart)** Designer Globo **[Gustavo Aló](https://www.linkedin.com/in/gustavo-al%C3%B3)** Designer End to End **[Jorge Rocha](https://www.linkedin.com/in/jorge-rocha-318037141)** Designer End to End **[Rodrigo Azevedo](https://www.linkedin.com/in/digaoazevedo)** Designer End to End **[Aleff Mauricio](https://www.linkedin.com/in/aleff-mauricio-43831790)** Motion Designe Square Pixel **[Reginaldo Diniz](https://www.linkedin.com/in/ACoAAALMWrkBrwWRe8NKQuPlB2xKB7memewUCSY)** CEO End to End **[Arthur Mahmoud](https://www.linkedin.com/in/artur-mahmoud-025b2b251)** Head of Business End to End **[Thiago Mattos](https://www.linkedin.com/in/thiago-mattos-82292b64)** Marketing Analyst Globo **[Júlia Censi](https://www.linkedin.com/in/julia-censi-mkt)** Marketing Director Globo **[Paulo André Bione](https://www.linkedin.com/in/pabione)** Academic Advisor Miami Ad School **[Danielle Vilhena](https://www.linkedin.com/in/daniellevilhena)** Head of Brands End to End **[João Tasso](https://www.linkedin.com/in/joaootaviotasso)** Marketing Coordinator Globo **[Ana Clara Campos](https://www.linkedin.com/in/ana-clara-campos-pereira)** Project Manager End to End **[Felipe Machado](https://www.linkedin.com/in/ifelipemachado)** Social Media Manager End to End **[Giovanna Guedes](https://grupoglobo.globo.com/)** Social Media Manager Globo **[Raphael Dias](https://www.linkedin.com/in/raphaeldiasuk)** Executive Production & Direction Square Pixel **[Gabriel Patrocínio](https://www.linkedin.com/in/gabriel-patrocinio-54aa44139)** Influencer Marketing Analyst Globo **[Henrique Rost](https://www.linkedin.com/in/henrique-rost)** Marketing and Branding Manager Globo **[Rafael Soares](https://www.linkedin.com/in/rafael-soares-528768123)** Marketing Director Santos FC **[Aramis Barros](https://www.linkedin.com/in/aramis-barros-0a531543)** Executive Producer Square Pixel **[Gabriel Oliveira](https://www.linkedin.com/in/gabeolv)** Planner End to End **[Cauê Issa](https://www.linkedin.com/in/caueissa)** Planner End to End #### Celebrate in NYC Join us for the 6th Annual Hashtag Sports Awards™ on the evening of June 6, 2024 as we celebrate finalists and reveal the winners of this year's awards live during the show.   [![RESERVE SEATS](https://no-cache.hubspot.com/cta/default/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89.png)](https://cta-redirect.hubspot.com/cta/redirect/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89)