---
title: Purina Club | 6th Hashtag Sports Awards
description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment
image: https://www.hashtagsports.com/hubfs/awards/shortlist-2024/purina-club.webp
---

Purina Club | 6th Hashtag Sports Awards

# Purina Club

[Momentum Worldwide](https://www.momentumww.com/)

The 6th Annual Awards

 Nominee ✨

- Best Brand Experience or Activation
- Best New Fan Experience

Share [** ](https://www.hashtagsports.com/awards/shortlist-2024/purina-club#) [** ](https://www.hashtagsports.com/awards/shortlist-2024/purina-club#) [** ](https://www.hashtagsports.com/awards/shortlist-2024/purina-club#)

ABOUT THIS ENTRY

The Purina Club is the first-ever permanent pet-friendly seating section in Major League Soccer—built to dismantle the boundaries between two of our most treasured passions: pets and sports.

 Through combined earned and paid media efforts, the Purina Club generated over 28 million impressions and 40+ media stories across the globe. From influencer partnerships with the biggest pets on social media to being recognized as the 2023 MLS Corporate Sponsorship Activation of the Year.

 Tickets for the full season sold out upon the initial launch, with positive reception for those who’ve experienced it resulting in dozens of other professional sports organizations engaging Purina to see how they can introduce their own Purina Clubs in the near future.

- Social Organic Impressions: 1,159,920
- Social Engagements: 87,580
- 28,000,000+ Impressions
- 40+ Media Stories
- 11 matches sold out immediately after April launch in 2023
- Immediate sellout of CITY2 matches, Bronze Boot and Leagues Cup matches

**Organizations**

- Momentum Worldwide
- Purina
- Major League Soccer

**Links**

-   Website

**Credits**

**[James Robinson](https://www.linkedin.com/in/jamesrobinson0/)**  
Chief Creative Officer  
Momentum Worldwide

#### Celebrate in NYC

Join us for the 6th Annual Hashtag Sports Awards™ on the evening of June 6, 2024 as we celebrate finalists and reveal the winners of this year's awards live during the show.

 

[![RESERVE SEATS](https://no-cache.hubspot.com/cta/default/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89.png)](https://cta-redirect.hubspot.com/cta/redirect/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89)