---
title: Seattle Seahawks Throwback  | 6th Hashtag Sports Awards
description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment
image: https://www.hashtagsports.com/hubfs/awards/shortlist-2024/seahawks-dialup-throwback.webp
---

Seattle Seahawks Throwback | 6th Hashtag Sports Awards

# Seattle Seahawks Throwback

[Seattle Seahawks](https://www.seahawks.com/)

The 6th Annual Awards

 Winner ![trophy-icon-silver](https://www.hashtagsports.com/hubfs/brand/trophy-icon-silver.svg)

- Best Website

 Nominee ✨

- Best Launch Campaign

Share [** ](https://www.hashtagsports.com/awards/shortlist-2024/seattle-seahawks-throwback#) [** ](https://www.hashtagsports.com/awards/shortlist-2024/seattle-seahawks-throwback#) [** ](https://www.hashtagsports.com/awards/shortlist-2024/seattle-seahawks-throwback#)

ABOUT THIS ENTRY

In 2023, the Seahawks had the opportunity to introduce their fans to their highly anticipated Throwback Uniforms. With the uniform design mirroring the team’s 90s-era look, the Seahawks designed a launch campaign to pay homage to the 90s, complete with a microsite.

![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-2024-shortlisted/OlZYlYvk.jpg?width=1920&height=1080&name=OlZYlYvk.jpg)

How does this represent “Excellence in Engagement”?

The "90s" microsite was designed to lean into the 90s era in order to launch the Throwback uniform. Not only using photography of players wearing the uniform and storytelling, but the theme and interactions leaning into 90s web design sets a benchmark for how campaigns can lean further into a theme to deliver their message.

Objective

In 2023, the Seahawks had the opportunity to introduce their fans to their highly anticipated Throwback Uniforms. With the uniform design mirroring the team’s 90s-era look, the Seahawks designed a launch campaign to pay homage to the 90s, complete with graphics, social posts, a microsite, "90s house" video and more. The campaign goals were to drive fan sentiment and buzz, grow brand affinity nationally and inspire retail sales.

Strategy & Execution

A key element of the launch was a "90s" microsite, [throwback.seahawks.com](https://throwback.seahawks.com/). Sponsored by Microsoft, the website was designed to lean into the 90s era and even required users to click a "start" button to enter, which launched into the classic dial-up tone internet users from the 90s would remember. The site also featured designs as seen on an early version of Seahawks.com in the 90s, as well as historical photos, images, and stories from the team’s history. The retro content was featured alongside exclusive images of current players wearing the new Throwback uniforms. The site also offered fans an interactive opportunity to submit their own retro photos wearing Seahawks gear from the past, to be featured on a memory page.

**Organizations**

- Seattle Seahawks

**Links**

- [  Website](https://throwback.seahawks.com/)

**Credits**

**[Kenton Olson](https://www.seahawks.com/)**  
Vice President, Digital & Emerging Media  
Seattle Seahawks

**[Matt Haberkamp](https://www.seahawks.com/)**  
Digital Platforms Manager  
Seattle Seahawks

**[Meghan Skapyak](https://www.seahawks.com/)**  
Digital Platforms Coordinator  
Seattle Seahawks

**[Mark Braithwaite](https://www.seahawks.com/)**  
Web Designer & Developer  
A66 LLC

**[Robbie Kujath](https://www.seahawks.com/)**  
Motion Designer

#### Celebrate in NYC

Join us for the 6th Annual Hashtag Sports Awards™ on the evening of June 6, 2024 as we celebrate finalists and reveal the winners of this year's awards live during the show.

 

[![RESERVE SEATS](https://no-cache.hubspot.com/cta/default/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89.png)](https://cta-redirect.hubspot.com/cta/redirect/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89)