--- title: Sparkasse 'Unhide the Price' | 6th Hashtag Sports Awards description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment image: https://www.hashtagsports.com/hubfs/Assets-2024-shortlisted/mJoOwDgw.png --- Sparkasse 'Unhide the Price' | 6th Hashtag Sports Awards # Sparkasse "Unhide the Price“ [Jung von Matt SPORTS](https://www.jvm.com/offices/jvm-sports/), [ Newsroom der Sparkassen Finanzgruppe](https://www.dsgv.de/newsroom.html) The 6th Annual Awards 2x Nominee ✨ - Best Communications Strategy - Best Engagement for Good Share [** ](https://www.hashtagsports.com/awards/shortlist-2024/sparkasse-unhide-the-price#) [** ](https://www.hashtagsports.com/awards/shortlist-2024/sparkasse-unhide-the-price#) [** ](https://www.hashtagsports.com/awards/shortlist-2024/sparkasse-unhide-the-price#) ABOUT THIS ENTRY Games hide the true price of skins and other items behind made-up in-game-currencies. Leading gamers to often spend more money in games than they initially intended to. The Sparkassen, Europe’s largest financial services group, fought back by converting in-game-currencies back into Euro. With a special microsite, a first of its kind AR-App and a browser extension. That way gamers got back control of their finances in games. And they loved it. Prominent community figures showcased our specially developed tools on stream and talked about the importance of our case. ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-2024-shortlisted/mJoOwDgw.png?width=1920&height=1080&name=mJoOwDgw.png) How does this represent “Excellence in Engagement”? More than raising awareness to the issue of price concealment in games was done. The microsite, AR-App and browser extension also provided a free and useful solution. The Sparkassen expanded on their gaming commitment and built an initiative for more financial transparency in gaming around this campaign. A debate was fuelled by the campaign and helped push for positive change. But it also got gamers to use and engage with the Sparkassen’s newest tools. d Objective Games are full of predatory sales tactics. The main one being made-up in-game-currencies with the purpose of concealing the true price of skins and other items. The goal was to tackle this lack of financial transparency in games. For this the focus was on the Sparkassen’s mission to financially educate and on the brands genuine dedication to games. Meanwhile the campaign had to be integrated in a seamless and authentic way and add real value to the experience of gamers. Strategy & Execution The gaming community is very sceptical towards brands. Authenticity, genuine understanding of the community and providing real value are key in one’s ability to reach them. That’s why more was done than raising awareness: First the price of the most popular in-game-currencies were calculated. Then a tool that converts any given amount of in-game-currency back into Euro was created. Next, this to tool was used in combination with AI technology to create an adjacent AR-App and browser extension. Finally, this solution was provided for free to the gaming community. **Organizations** - Jung von Matt SPORTS Jung von Matt Nerd Deutscher Sparkassen und Giroverband e.V. S-Communication Services GmbH **Links** - [  Website](https://www.sparkasse.de/in-game-rechner/) **Credits** **[Robert Zitzmann](https://www.linkedin.com/in/rz8584/)** Managing Director Jung von Matt SPORTS **[Katja Kraus](https://www.linkedin.com/in/katja-kraus-93bb491a7/)** Managing Director Jung von Matt SPORTS **[Ronnie Patt](https://www.linkedin.com/in/ronnie-patt-8a86a737/)** Executive Creative Director Jung von Matt SPORTS **[Alexander Michaelsen](https://www.linkedin.com/in/alexander-michaelsen-15160a75/)** Executive Creative Director Jung von Matt SPORTS **[Grischa Mentgen](https://www.linkedin.com/in/grischa-mentgen-54b993200/)** Creative Director Jung von Matt SPORTS **[Mattias Jahn](https://www.linkedin.com/in/mattias-jahn-8938a4195/)** Creative Director Jung von Matt SPORTS **[Ralf Bierhenke](https://www.linkedin.com/in/ralf-bierhenke-ba8b91231/)** Principal Creative Art Jung von Matt SPORTS **[Leonard Wendt](https://www.linkedin.com/in/leo-wendt-15763219b/)** Art Director Jung von Matt SPORTS **[Maurice Breuer](https://www.linkedin.com/in/maurice-breuer-83b13b245/)** Junior Copywriter Jung von Matt SPORTS **[Mayra Schmidt](https://www.linkedin.com/in/mayra-schmidt-121077191/)** Junior Art Director Jung von Matt SPORTS **[Carl Kuhn](https://www.linkedin.com/in/carl-kuhn-72648565/)** Executive Esports Director Jung von Matt SPORTS **[Kevin Claus](https://www.linkedin.com/in/kevclaus/)** Client Service Director Jung von Matt SPORTS **[Christian Burch](https://www.linkedin.com/in/christianburch/)** Project Manager Jung von Matt SPORTS **[Moritz Hansen](https://www.linkedin.com/in/moritz-hansen-ba894817a/)** Junior Project Manager Jung von Matt SPORTS **[Thanh Dao](https://www.linkedin.com/in/thanh-jvm/)** Managing Director Jung von Matt Nerd **[Sebastian Stenzel](https://www.linkedin.com/in/sebastianstenzel-berlin/)** Director Quality Assurance Jung von Matt Nerd **[Jasmin Singh](https://www.linkedin.com/in/jasmin-singh-814706146/)** Senior Motion Designer Jung von Matt HAMBURG **[Silke Lehm](https://www.sparkasse.de/)** Leitung Newsroom Deutscher Sparkassen und Giroverband e.V **[Janine Schumann](https://www.sparkasse.de/)** Leitung Kampagnenmanagement Deutscher Sparkassen und Giroverband e.V **[Till Haverkamp](https://www.sparkasse.de/)** Leitung Strategie Deutscher Sparkassen und Giroverband e.V **[Juliane Rentsch](https://www.sparkasse.de/)** Senior Kampagnenmanagerin Deutscher Sparkassen und Giroverband e.V **[Nic Gasser](https://www.sparkasse.de/)** Senior Digital Campaign Manager Deutscher Sparkassen und Giroverband e.V **[Sandra Herrmann](https://www.sparkasse.de/)** Projektmanagerin Deutscher Sparkassen und Giroverband e.V **[Anne Israel](https://www.sparkasse.de/)** Social Media, Senior Creative Producer Deutscher Sparkassen und Giroverband e.V **[Stefan Krüger](https://www.sparkasse.de/)** Content Marketing Manager Deutscher Sparkassen und Giroverband e.V **[Christian Janetzki](https://www.sparkasse.de/)** Kreativ Direktor Deutscher Sparkassen und Giroverband e.V **[Marcus Damm](https://www.sparkasse.de/)** Senior Berater Media Deutscher Sparkassen und Giroverband e.V **[Robin Steinborn](https://www.sparkasse.de/)** Junior Berater Online Media Deutscher Sparkassen und Giroverband e.V **[Katharina Panetzky](https://www.sparkasse.de/)** Kommunikationsmagagerin Strategie Deutscher Sparkassen und Giroverband e.V **[Thomas Rienecker](https://www.sparkasse.de/)** Pressesprecher Deutscher Sparkassen und Giroverband e.V #### Celebrate in NYC Join us for the 6th Annual Hashtag Sports Awards™ on the evening of June 6, 2024 as we celebrate finalists and reveal the winners of this year's awards live during the show.   [![RESERVE SEATS](https://no-cache.hubspot.com/cta/default/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89.png)](https://cta-redirect.hubspot.com/cta/redirect/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89)