--- title: WNBA - Equal Play | 6th Hashtag Sports Awards description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment image: https://www.hashtagsports.com/hubfs/awards/shortlist-2024/wnba-app.webp --- WNBA - Equal Play | 6th Hashtag Sports Awards # WNBA - Equal Play [WNBA](https://www.wnba.com/) The 6th Annual Awards Nominee ✨ - Best App or Mobile Experience Share [** ](https://www.hashtagsports.com/awards/shortlist-2024/wnba-equal-play#) [** ](https://www.hashtagsports.com/awards/shortlist-2024/wnba-equal-play#) [** ](https://www.hashtagsports.com/awards/shortlist-2024/wnba-equal-play#) ABOUT THIS ENTRY For decades women’s sports have gone undervalued and underrepresented, but this past year women’s sports have seen explosive growth. The WNBA has been at the forefront of that growth, not only with the excellence of the players on the court, but now through innovative and unparalleled storytelling showcased in the new one-stop-shop app. ![Image](https://www.hashtagsports.com/hs-fs/hubfs/awards/shortlist-2024/wnba-app.webp?width=1920&height=1080&name=wnba-app.webp) How does this represent “Excellence in Engagement”? The WNBA has been able to deliver fans a top tier experience that continues to expand to new audiences. With fan preferences and trends continually evolving, the WNBA mobile app is now built to accommodate new features over time, providing the content and features most desired by the league’s growing fan base. Additionally, the app provides revenue opportunities which will ensure that the growth of our game is sustainable for the long-term. If this success story proves one thing about the struggle for equal play in women’s sports, it’s this: If you build it, the world will watch. The WNBA is raising its game and reframing the future of fandom for women’s sports. Objective Despite making up 40% of all athletes, women only receive 15% of sports media coverage. For the WNBA, equal media representation simply didn’t exist. So when major networks wouldn’t cover us, we covered ourselves, by transforming our league app into our very own mass media ecosystem - designed to level the playing field for women’s basketball in a strategy we dubbed Equal Play. ![Image](https://www.hashtagsports.com/hs-fs/hubfs/awards/shortlist-2024/wnba-app-showcase.webp?width=1920&height=1080&name=wnba-app-showcase.webp) Strategy & Execution The WNBA app is more than just a league app. It’s our journalism network covering the league from every angle, a social media platform centered on spotlighting female empowerment and a streaming service that broadcasts every game, quarter and bucket. The app is the WNBA’s back-page, box score, team store, community and box office, all in one. The reconfigured WNBA app also offers modernized content regarding the league’s schedule and standings and provides iPhone users the ability to add live updates to games directly on their lock screens. The platform includes a “No Spoilers” feature, which allows fans to hide stats and standings from previous games so they can watch on-demand content and still experience the thrill of seeing how a game plays out. Going beyond the breadth and depth of traditional broadcast, this transformation created a centralized fan-experience that fed into all the ways people consume media. Story mode gives fans the familiar feeling of scrolling their favorite social media platform, while exclusive series, behind-the-scenes content, and game coverage brought them closer than ever before to the action on and off the court. **Organizations** - Deloitte Digital - Endeavor Streaming **Links** - [  Website](https://www.wnba.com/wnba-apps) **Credits** **[Colie Edison](https://www.linkedin.com/in/colieedison/)** Chief Growth Officer WNBA **[Pete Giorgio](https://www.linkedin.com/in/petegiorgio/)** Principal Deloitte **[Shawn Bryant](https://www.linkedin.com/in/shawn-bryant-09904b151/)** Managing Director Deloitte **[Li-Shen Lee](https://www.linkedin.com/in/lishen/)** Principal Deloitte Digital **[Devin Ward](https://www.linkedin.com/in/dev-ward/)** Director of Digital Products WNBA **[Katie Kinchley](https://www.linkedin.com/in/katie-kinchley/)** Senior Manager Deloitte **[Chad Deweese](https://www.linkedin.com/in/chaddeweese/)** Senior Manager Deloitte **[Patrick Parfrey](https://www.linkedin.com/in/patrickparfrey/)** Product Lead Deloitte Digital **[Caroline Keim](https://www.linkedin.com/in/caroline-keim/)** Director of Engineering WNBA **[Daniel Silva](https://www.linkedin.com/in/dansilva/)** Creative Director Deloitte Digital **[Sumit Kanuga](https://www.linkedin.com/in/skanuga/)** Managing Director Deloitte **[Gaurav Thakur](https://www.linkedin.com/in/gaurav-thakur-%EF%A3%BF-4a8aa97/)** Senior Manager Deloitte Digital **[Rajendra Kumar](https://www.linkedin.com/in/rajendra-kumar-90b40518/)** Engineering Lead Deloitte **[Nathan Hale](https://www.linkedin.com/in/nathanahale/)** Mobile Solution Architect Deloitte Digital **[Apurva Goyal](https://www.linkedin.com/in/apurva-goyal/)** Mobile Architect Deloitte Digital **[Lucy McCalmont](https://www.linkedin.com/in/lucy-mccalmont/)** Director of Content WNBA **[Drew Acampora](https://www.linkedin.com/in/drewacampora24/)** Content Senior Manager WNBA **[Pete Bellamy](https://www.linkedin.com/in/peter-bellamy-0a97b61/)** Chief Commercial Officier Endeavor Streaming **[Grey Miller](https://www.linkedin.com/in/grey-m-37b67958/)** Account Manager Endeavor Streaming **[Hugo Rocha](https://www.linkedin.com/in/hugo-rocha-b8424578/)** Solutions Architect Endeavor Streaming **[Alex Toogood](https://www.endeavorstreaming.com/)** Account Manager Endeavor Streaming **[Asia McCray](https://www.linkedin.com/in/asia-mccray-57878b175/)** Content WNBA **[Dellan Sellers](https://www.linkedin.com/in/dellansellers/)** Content WNBA **[Dani Zuercher](https://www.linkedin.com/in/dzuercher0211/)** Product WNBA **[Molly Guyer](https://www.linkedin.com/in/mollyguyer/)** Product Deloitte Digital **[Hemant Gore](https://www.linkedin.com/in/hemant-gore-15123133/)** Engineer Deloitte **[Rahul Lad](https://www.linkedin.com/in/rahul-lad-64b44755/)** Engineer WNBA **[Priya Mehta](https://www.linkedin.com/in/priya-mehta-24a48913/)** QA Deloitte **[Maria Lazarte](https://www.linkedin.com/in/lazarte/)** Associate Creative Director Deloitte Digital **[Tara Hadipour](https://www.linkedin.com/in/tara-hadipour/)** Designer Deloitte Digital #### Celebrate in NYC Join us for the 6th Annual Hashtag Sports Awards™ on the evening of June 6, 2024 as we celebrate finalists and reveal the winners of this year's awards live during the show.   [![RESERVE SEATS](https://no-cache.hubspot.com/cta/default/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89.png)](https://cta-redirect.hubspot.com/cta/redirect/834568/c79439a7-e53f-4aa9-9d60-2b68caf80d89)