--- title: Anaheim Ducks Puck Punks A 30 Year Power Play (copy) | 7th Hashtag Sports Awards description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment image: https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/WqLYkONn-z3TAc0XIkB-file.png --- Anaheim Ducks Puck Punks A 30 Year Power Play (copy) | 7th Hashtag Sports Awards [The 7th Annual Awards](https://www.hashtagsports.com/awards/shortlist-2025?hsLang=en) # Anaheim Ducks Puck Punks A 30 Year Power Play (copy) [OC Sports and Entertainment](https://www.ocvibe.com/) Share [** ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fanaheim-ducks-puck-punks-a-30-year-power-play-copy) [** ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fanaheim-ducks-puck-punks-a-30-year-power-play-copy&text=Anaheim+Ducks+Puck+Punks+A+30+Year+Power+Play+%28copy%29+%7C+7th+Hashtag+Sports+Awards) [** ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fanaheim-ducks-puck-punks-a-30-year-power-play-copy) ABOUT THIS ENTRY For the Anaheim Ducks and Honda Center's 30th Anniversaries they partnered with punk rock band The Offspring to celebrate all three Orange County institutions through two special events that combined hockey and music to honor their shared impact on local culture. Through collaborative content, merch and activations the collaboration enhanced the fan experience and offered a unique set of in-game experiences. ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/WqLYkONn-z3TAc0XIkB-file.png?width=1920&height=1080&name=WqLYkONn-z3TAc0XIkB-file.png) How does this represent "Excellence in Engagement"? By creating the NHL's first artist-themed game and integrating The Offspring's essence into every facet of the Ducks' event, the campaign not only captivated fans, but also set a new benchmark for cross-brand collaboration and community engagement. It also found ways to maintain engagement with hockey fans beyond game night and build a part of the fandom that transcended the sport. Objective The ambition to create a legendary and memorable 30th anniversary season for the Ducks that celebrated "Hockey Our Way"—a mentality that is grounded in all things unique to Orange County—led to the partnership with The Offspring, the Anaheim Ducks, and Honda Center. The campaign integrated their distinct Orange County legacies into a cohesive celebration that marked all three 30th anniversaries and enhanced the fandom in addition to driving ticket sales. Strategy & Execution The strategy was to harness the synergy of The Offspring, the Anaheim Ducks, and Honda Center, integrating their distinct Orange County legacies into a cohesive celebration that built brand affinity. The band was deeply involved in the project, from crafting beers at Brewery X to collaborating on the poster art, GIFs, and social media stickers. They even starred in content used in the teaser campaign on social media leading up to the events. On game day, the team's store was transformed into a pop-up record shop selling 25 unique Anaheim Ducks x The Offspring merch items only available to game ticket holders. There were limited edition jerseys, hats, and tees, along with autographed copies of Puck Punks a limited edition Anaheim Ducks x The Offspring vinyl. There was also "Come Out and Playa," a Mexican Lager-style beer created by Brewery on offer. The Offspring kicked off the evening with a ceremonial "Take Flight" button push and puck drop, were featured in 30 unique jumbotron moments, led a mid-game sing-along, developed an official Ducks goal song, and even curated the in-bowl playlist for the evening. All night long, fans were immersed in cobranded elements, video graphics, and photo opportunities. ** Nominations ** - Most Creative Partnership **Organizations** - OC Sports and Entertainment - Anaheim Ducks Hockey Club - The Syndicate **Featured** - The Offspring **Credits** **[ Tracee Larocca](https://www.linkedin.com/in/traceelarocca/) ** CMO, OC Sports and Entertainment OC Sports and Entertainment **[ Merit Tully](https://www.linkedin.com/in/merit-tully-469a8a8a/) ** CMO, Anaheim Ducks Hockey Club Anaheim Ducks Hockey Club **[ Trenten Nielsen](https://www.linkedin.com/in/trentennielsen/) ** Senior Director, Anaheim Ducks Hockey Club Performance Marketing Anaheim Ducks Hockey Club **[ Laura Marttinen](https://www.linkedin.com/in/lauramarttinen/) ** Director, Anaheim Ducks Hockey Club Brand Marketing Anaheim Ducks Hockey Club **[ Patrice Speed](https://www.linkedin.com/in/patricespeed/) ** VP, Executive Creative Director OC Sports and Entertainment **[ Wes Tiongco](https://www.linkedin.com/in/wes-tiongco-92739345/) ** Associate Creative Director OC Sports and Entertainment **[ Amanda Le](https://www.linkedin.com/in/amanndaale/) ** Senior Graphic Designer OC Sports and Entertainment **[ Samantha Glanz](https://www.nhl.com/ducks/) ** Publicist Anaheim Ducks Hockey Club **[ Jill Bauer](https://www.linkedin.com/in/jill-bauer-05604040/) ** Senior Director Merchandising Anaheim Ducks Hockey Club **[ Peter Uvalle](https://www.linkedin.com/in/peter-uvalle-61063493/) ** Director Production & Entertainment Anaheim Ducks Hockey Club **[ Gabe Suarez](https://www.nhl.com/ducks/) ** Manager of Production Anaheim Ducks Hockey Club **[ Kevin Montjoy](https://www.nhl.com/ducks/) ** Associate Video Producer/ Editor Anaheim Ducks Hockey Club **[ Martin Victorio](https://www.nhl.com/ducks/) ** Producer Entertainment & Production Anaheim Ducks Hockey Club **[ Scott Fausneaucht](https://www.nhl.com/ducks/) ** Manager, Entertainment Anaheim Ducks Hockey Club **[ Connor Crowley](https://www.nhl.com/ducks/) ** Motion Graphics Video Producer Anaheim Ducks Hockey Club **[ Sarah Manese](https://www.nhl.com/ducks/) ** Assistant Manager Entertainment & Production Anaheim Ducks Hockey Club **[ Matthew Lindblad](https://www.linkedin.com/in/matthewlindblad/) ** Senior Content Producer OC Sports and Entertainment **[ Sanh Tran](https://www.linkedin.com/in/sanh-tran-841986185/) ** Video Editor OC Sports and Entertainment **[ Adam Brady](https://www.linkedin.com/in/adam-brady-22581624/) ** Director Publications & Digital Content Anaheim Ducks Hockey Club **[ Tyler Pistoia](https://www.nhl.com/ducks/) ** Digital Content Producer Anaheim Ducks Hockey Club **[ Jon Landman](https://www.thesyn.com/) ** Managing Partner & CEO The Syndicate **[ Graham Rothenberg](https://www.thesyn.com/) ** President & General Manager The Syndicate **[ Amy Tremmel Tremmel](https://www.thesyn.com/) ** SVP, Marketing & Events The Syndicate **[ Jake Wagner](https://www.thesyn.com/) ** Senior Manager, Music Supervision The Syndicate **[ Max Falvey](https://www.thesyn.com/) ** Senior Manager, Marketing & Events The Syndicate **[ Sami Miller](https://www.thesyn.com/) ** Account Manager The Syndicate **[ Jennifer Arnoldt](https://www.linkedin.com/in/jenniferarnoldt/) ** VP Marketing OCVIBE OC Sports and Entertainment **[ Kishore Ramlagan](https://www.linkedin.com/in/kishore-ramlagan/) ** Director of Marketing Honda Center & OCVIBE Venues OC Sports and Entertainment **[ Erika Muir](https://www.linkedin.com/in/erika-muir/) ** Director Media & Communications OC Sports and Entertainment #### INSPIRED TO ENTER WORK? 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