--- title: Big Bash League Power Surge | 7th Hashtag Sports Awards description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment image: https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/BRNjepYn-h5jMPRiS0g-file.jpg --- Big Bash League Power Surge | 7th Hashtag Sports Awards [The 7th Annual Awards](https://www.hashtagsports.com/awards/shortlist-2025?hsLang=en) # Big Bash League Power Surge [KOJO](https://kojo.co/), [Cricket Australia](https://www.cricket.com.au/) Share [** ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fbig-bash-league-power-surge) [** ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fbig-bash-league-power-surge&text=Big+Bash+League+Power+Surge+%7C+7th+Hashtag+Sports+Awards) [** ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fbig-bash-league-power-surge) ABOUT THIS ENTRY An activation called ‘Power Surge’ transformed a pivotal in-game Cricket rule into a high-energy, fan-driven moment through immersive stadium takeovers, real-time reactive elements, and viral social media engagement, setting a new benchmark for interactive fan experiences in the Australian T20 Cricket Big Bash League. ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/BRNjepYn-h5jMPRiS0g-file.jpg?width=1920&height=1080&name=BRNjepYn-h5jMPRiS0g-file.jpg) How does this represent "Excellence in Engagement"? Power Surge set a new benchmark for in-game fan engagement by seamlessly blending live-action excitement with immersive technology. It not only amplified crowd energy but also extended engagement beyond the stadium through social media viral moments. By incorporating real-time reactive elements, elevated branding, and audience participation, the Power Surge redefined how a single game moment can captivate fans. Its innovative execution paves the way for sports leagues worldwide to rethink fan activation strategies, proving that even traditional game mechanics can be reimagined into highly engaging, commercializable assets. Power Surge is more than just a rule of the game—it is a new experience that moves the game and T20 cricket product forward by deepening fan connections and setting new standards for interactive in-game engagement. Objective Power Surge was created to elevate a pivotal in-game rule into a high-energy, fan-driven spectacle that heightened anticipation, amplified crowd participation, and educated fans old and new within the Big Bash League (BBL). Introduced as a two-over period after the 10th over, limiting two fielders to be outside the 30-yard circle, Power Surge elevated the strategic twist to the game and added atmosphere across all 8 national BBL teams, 44 24-25 season games, and 11 different venues nationwide. The goal was to create a multi-sensory experience that went beyond traditional match moments by integrating sound, visuals, and audience participation to bring together an immersive atmosphere. By making Power Surge a defining in-game moment, it was designed to not only elevate the stadium experience but also drive digital engagement and social media buzz. The concept was also developed with a long-term vision to make it commercially viable, setting the foundation for future commercial sponsorship opportunities and better audience connection. ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/powersurge-moments.webp?width=1920&height=1080&name=powersurge-moments.webp) Strategy & Execution To captivate the modern sports fan, Power Surge was designed as a complete takeover experience across all stadium technology mediums. A “powering up” build was introduced with next-over graphics, field audio cues, and rhythmic lighting pulses to prime fans. Once activated, the stadium transformed with LED visuals, pyro effects, stadium lighting and the bespoke Power Surge anthem. The immersive experience was complemented by real-time reactive gameplay elements—boundaries, wickets, and major plays triggered instant audio-visual feedback, ensuring continuous engagement. The strategic integration of branded graphics and data storytelling displayed live Power Surge statistics, giving fans deeper insights while opening doors for commercial partner involvement. Additionally, the content strategy extended beyond the stadium, with highly shareable moments on TikTok and Instagram Reels, ensuring the excitement resonated across digital platforms. ** Nominations ** - Best New Fan Experience **Organizations** - Cricket Australia - KOJO **Credits** **[ Taylor Williams](https://www.linkedin.com/in/taylorwilliamsprofile/) ** Event Experiences Director (BBL) Cricket Australia **[ Emily Stewart](https://www.linkedin.com/in/emily-stewart-25b06a169/) ** Event Operations Lead (BBL) Cricket Australia **[ Gemma Dwyer](https://www.linkedin.com/in/gemmadyer/) ** Event Experiences Director (BBL - Secondment) Cricket Australia **[ Luke Pacconi](https://www.linkedin.com/in/luke-pacconi-01825943/) ** Group Creative Director KOJO **[ Nick Robertson](https://www.linkedin.com/in/nickrobertson74/) ** Creative KOJO **[ Jack Prenc](https://www.linkedin.com/in/jack-prenc-8ba13442/) ** Motion Design Director KOJO **[ Valentine Gunadharma](https://www.linkedin.com/in/valentinegunadharma/) ** Senior Motion Designer KOJO **[ Anthony Cristiano](https://www.linkedin.com/in/anthony-cristiano-b02396193/) ** Motion Designer KOJO **[ Bridget O'Grady](https://www.linkedin.com/in/bridgetogrady/) ** Senior Content Producer KOJO **[ Mahliah Ivory](https://www.linkedin.com/in/mahliahivory/) ** Content Producer KOJO **[ Tom Harvey](https://www.linkedin.com/in/tom-harvey-1a8bb5202/) ** Associate Content Producer KOJO **[ Callum Prior](https://www.linkedin.com/in/callum-prior-3a985921b/) ** Content Production Coordinator KOJO **[ Aiden Blizzard](https://www.linkedin.com/in/aidenblizzard/) ** GM of Partnership & Growth KOJO **[ Sarah Brady](https://www.linkedin.com/in/bradysarah/) ** GM of Delivery KOJO **[ Chad Badman](https://www.linkedin.com/in/chad-badman-983292264/) ** Senior Designer KOJO **[ Stuart Whitlock](https://www.linkedin.com/in/stuart-whitlock-09843165/) ** Sports Producer KOJO #### INSPIRED TO ENTER WORK? Entries to the 9th Hashtag Sports Awards will open in October 2026. Sign up below for announcements, case studies, podcasts, and the prestigious shortlist of nominations. [![GET ALERTS](https://no-cache.hubspot.com/cta/default/834568/interactive-214928231544.png) ](https://www.hashtagsports.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJlvusXpbKLuazHcqV63aMLBy6AfBkRqOoiQDVSb5MrWWS8CZGvKma3RERrXSuRF6pGejovtdFXkSgZhV1JXMEnuG0roK0y8y%2BSv1Ewcd%2BeK3PC%2FZccRd%2FETezvGq%2Bcx775ABYd3vXzPXl4dxVAVAWkqVH1QjZEY84Qd2%2Furg7qKhCq6NPMM9JiVOlUbAH1JAgKfJBCJh8t&webInteractiveContentId=214928231544&portalId=834568&hsLang=en) × HASHTAG SPORTS AWARDS VOTE FOR THE BEST IN SPORTS ENTERTAINMENT ## Almost there! One more step and you're on the way to casting your votes. SIGN UP TO VOTE