--- title: Broncos’ Mile High Collection launch | 7th Hashtag Sports Awards description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment image: https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/WdnnAneA-lcItVbmMhb-file.jpg --- Broncos’ Mile High Collection launch | 7th Hashtag Sports Awards [The 7th Annual Awards](https://www.hashtagsports.com/awards/shortlist-2025?hsLang=en) # Broncos’ Mile High Collection launch [Denver Broncos](https://www.denverbroncos.com/) Share [** ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fbroncos-mile-high-collection-launch) [** ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fbroncos-mile-high-collection-launch&text=Broncos%E2%80%99+Mile+High+Collection+launch+%7C+7th+Hashtag+Sports+Awards) [** ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fbroncos-mile-high-collection-launch) ABOUT THIS ENTRY For the first time in 27 years, the Denver Broncos unveiled a new uniform closet. The marketing department was tasked with creating a campaign that generated fan excitement for the new look, while also celebrating the team's historic past and iconic legacy. ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/WdnnAneA-lcItVbmMhb-file.jpg?width=1920&height=1080&name=WdnnAneA-lcItVbmMhb-file.jpg) How does this represent "Excellence in Engagement"? Uniform reveals are becoming more common throughout the sports industry, and every year someone raises the standard for how teams should unveil these new looks to their fans. We feel as if we did that in 2024 with our entire closet launch, but specifically our primary reveal video that kick-started the entire campaign. This video set the tone for everything that was to come and the engagement data reflects just how impactful and successful the production was. Every detail was intentional and we felt like that was reflected in the reaction to the reveal. Objective The marketing department was tasked with unveiling the Broncos' first uniform redesign in 27 years, which consisted of revealing two closets: the primary and the throwback. Our throwback look was beloved, and something that fans wanted to be our primary. We had to determine how to create excitement for a new primary look, while also hinting at the inclusion of the throwback without it overshadowing the main closet. We strategically decided to unveil the primary closet first with a video that paid homage to the inspiration behind the closet: Broncos Country. Every element of the video paid tribute to a design feature of the new uniforms. The opening shot of a mountain peak through a window? That's the same mountain shape that's reflected on the sleeve of the new jersey. We wanted Broncos Country to feel every bit a part of the new uniforms as our fans are the threads that tie our brand together. The main character of the video is supposed to be someone that anyone can identify with as if Broncos Country was hand-delivering our new uniforms through the beautfiul mountain environment that they were forged in and inspired by. Strategy & Execution This entry was designed with the modern sports fan in mind because it uses visual storytelling to integrate the elements of the new uniforms in real-life environments to emphasize the inspiration behind the new look. It was a combination of beautiful visuals, impactful storytelling and creative editing techniques to introduce a new era forged by Broncos Country. It was also a combination of traditional production with in-person video shoots in the mountains to a 3D-rendering of the city of Denver that included a transition from the Broncos logo on the field to the shape of the Broncos logo that's reflected on the sleeve of the jersey. This transition helped bridge the gap between our goals for this video: tell an in-depth story on why the uniforms were designed the way they were and generate excitement from fans by seeing our players wearing the new look. ** Nominations ** - Best Use of Visual Storytelling **Organizations** - Denver Broncos - TriGlass **Credits** **[ Austin Brink](https://www.linkedin.com/in/austin-brink-58252845) ** Director of Production Denver Broncos **[ Erich Schubert](https://www.linkedin.com/in/erich-schubert-42662a14) ** Vice President of Communications & Content Denver Broncos **[ Ike Enriquez](https://www.linkedin.com/in/ike-enriquez-1a8745196) ** Social Video Producer Denver Broncos **[ Caroline Deisley](https://www.linkedin.com/in/caroline-deisley-13a27969) ** Director of Social Media Denver Broncos **[ Nicole Pennetta](https://www.linkedin.com/in/nicole-pennetta-1293661a2/) ** Social Media Coordinator Denver Broncos **[ Destinee Cook](https://www.linkedin.com/in/destinee-cook-2b70161b8/) ** Short-Form Content Specialist Denver Broncos **[ Aaron Gunning](https://www.linkedin.com/in/aaron-s-gunning-4135924b) ** Content Producer/Editor Denver Broncos **[ Hailey Sullivan](https://www.linkedin.com/in/haileywusullivan) ** Chief Marketing Officer Denver Broncos ** Kevin Johnson ** Creative Director Denver Broncos ** Joe Abdellah ** Creative Content Manager & Project Lead Denver Broncos ** Reid Conant ** Producer Denver Broncos ** Ryan Thielen ** Director Triglass ** Noelle Anderson ** Producer Triglass ** Paul Winkels ** Assistant Director Triglass ** Ben Kyrch ** Editor Triglass ** Chris Behnen ** Director of Photography Triglass ** Gabriel Christus ** Team Photographer Denver Broncos ** Ben Swanson ** Manager of Photography & Digital Assets Denver Broncos #### INSPIRED TO ENTER WORK? Entries to the 9th Hashtag Sports Awards will open in October 2026. Sign up below for announcements, case studies, podcasts, and the prestigious shortlist of nominations. [![GET ALERTS](https://no-cache.hubspot.com/cta/default/834568/interactive-214928231544.png) ](https://www.hashtagsports.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJCKYutWwMvE012IaoWZw7OX%2BxyfdWeGx0I076y%2Bu%2BdJSNDTUtQjVF0sIoTpbNL1q3xSU7CNZ4c6W8Z0vZioHBaUbBGXN831St7oh9xDeg5l3uhWzdjvPw4Tf5zHXsHPPOwzsBYFiLecjHWSxBm2h5FGbhdqruZs9jcsCNKS%2FVEN1Elqg31f6Yuy9F4QrHDExagjdfYbf1P&webInteractiveContentId=214928231544&portalId=834568&hsLang=en) × HASHTAG SPORTS AWARDS VOTE FOR THE BEST IN SPORTS ENTERTAINMENT ## Almost there! One more step and you're on the way to casting your votes. SIGN UP TO VOTE