Built to Last - Larry June Unveils Warriors City Edition Uniform
The 7th Annual Awards
- Best Use of Culture, Music, or Entertainment
ABOUT THIS ENTRY
The Golden State Warriors tapped local hip-hop legend Larry June to unveil the 2024-2025 City Edition jersey. The jersey pays homage to the Bay's most iconic symbol, the Golden Gate Bridge.
How does this represent "Excellence in Engagement"?
The comments on this post speak for themselves. Not only did our fans love the new jersey design and what it represents, we were lauded for our use of Larry June to tie the story, the City, and the team together in one cohesive piece. Typically, all 30 NBA teams release their City Edition jersey on the same day which crowds the space online. This piece was able to cut through the noise.
Objective
The NBA City Edition program provides teams with an opportunity to storytell around a theme that engages their local community. The theme for the 2024-25 Golden State Warriors City Edition uniform was "The City Calls" and payed homage to the Golden Gate Bridge. We were tasked with telling the story of our new uniforms to our local fan base.
Strategy & Execution
With the icon image of the Golden Gate Bridge, we needed an iconic Bay Area personality to match. Enter Bay Area rapper Larry June, whose ties to the Bay give this content authenticity and swagger.
Larry's signature bariton sets the tone for this piece, and sweeping drone shots and sharp cinematography help give the bridge its proper due in this video.
Organizations
- Golden State Warriors Studio Team
- Golden State Warriors Social Media Team
Links
Featured
- Larry June
Credits
Victor Keys
Director
Golden State Warriors
Nick Darouian
Senior Editor
Golden State Warriors
Ryan McGinley
Videographer
Golden State Warriors
Gaby Lanza
Producer
Golden State Warriors
Blake Wilberding
Director of Production
Golden State Warriors
Miles Moody
Videographer
Golden State Warriors
Ryan Crum
Post-Production Manager
Golden State Warriors
Cristina Pandol
Executive Creative Director
Golden State Warriors
Amy Thompson
Copywrighter
Golden State Warriors
Rosey Morearty
Motion Designer
Golden State Warriors
Celebrate in NYC
Join us for the 7th Annual Hashtag Sports Awards™ on the evening of June 24, 2025 as we celebrate finalists and reveal the winners of this year's awards live during the show.
