---
title: Built to Last - Larry June Unveils Warriors City Edition Uniform | 7th Hashtag Sports Awards
description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment
image: https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/KEJzbNwB-63feTodzhD-file.png
---

Built to Last - Larry June Unveils Warriors City Edition Uniform | 7th Hashtag Sports Awards

[The 7th Annual Awards](https://www.hashtagsports.com/awards/shortlist-2025?hsLang=en)

# Built to Last - Larry June Unveils Warriors City Edition Uniform

[Golden State Warriors](https://www.nba.com/warriors/)

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ABOUT THIS ENTRY

The Golden State Warriors tapped local hip-hop legend Larry June to unveil the 2024-2025 City Edition jersey. The jersey pays homage to the Bay's most iconic symbol, the Golden Gate Bridge.

![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/KEJzbNwB-63feTodzhD-file.png?width=1920&height=1080&name=KEJzbNwB-63feTodzhD-file.png)

How does this represent "Excellence in Engagement"?

The comments on this post speak for themselves. Not only did our fans love the new jersey design and what it represents, we were lauded for our use of Larry June to tie the story, the City, and the team together in one cohesive piece. Typically, all 30 NBA teams release their City Edition jersey on the same day which crowds the space online. This piece was able to cut through the noise.

Objective

The NBA City Edition program provides teams with an opportunity to storytell around a theme that engages their local community. The theme for the 2024-25 Golden State Warriors City Edition uniform was "The City Calls" and payed homage to the Golden Gate Bridge. We were tasked with telling the story of our new uniforms to our local fan base.

Strategy & Execution

With the icon image of the Golden Gate Bridge, we needed an iconic Bay Area personality to match. Enter Bay Area rapper Larry June, whose ties to the Bay give this content authenticity and swagger.

Larry's signature bariton sets the tone for this piece, and sweeping drone shots and sharp cinematography help give the bridge its proper due in this video.

** Nominations **

- Best Use of Culture, Music, or Entertainment

**Organizations**

- Golden State Warriors Studio Team
- Golden State Warriors Social Media Team

**Links**

- [  Website ](https://www.instagram.com/reel/DCWyXIKCBTj/)

**Featured**

- Larry June

**Credits**

**[ Victor Keys](https://www.linkedin.com/in/victor-keys-b9955399/) **  
 Director  
Golden State Warriors

**[ Nick Darouian](https://www.linkedin.com/in/ndarouian/) **  
 Senior Editor  
Golden State Warriors

**[ Ryan McGinley](https://www.linkedin.com/in/ryanpmcginley/) **  
 Videographer  
Golden State Warriors

**[ Gaby Lanza](https://www.hashtagsports.com/awards/shortlist-2025/warriors.com?hsLang=en) **  
 Producer  
Golden State Warriors

**[ Blake Wilberding](https://www.linkedin.com/in/blakewilberding/) **  
 Director of Production  
Golden State Warriors

**[ Miles Moody](https://www.hashtagsports.com/awards/shortlist-2025/warriors.com?hsLang=en) **  
 Videographer  
Golden State Warriors

**[ Ryan Crum](https://www.linkedin.com/in/crumryan/) **  
 Post-Production Manager  
Golden State Warriors

**[ Cristina Pandol](https://www.linkedin.com/in/cpandol/) **  
 Executive Creative Director  
Golden State Warriors

**[ Amy Thompson](https://www.linkedin.com/in/thompson-amy/) **  
 Copywrighter  
Golden State Warriors

**[ Rosey Morearty](https://www.linkedin.com/in/roseymorearty/) **  
 Motion Designer  
Golden State Warriors

#### INSPIRED TO ENTER WORK?

Entries to the 9th Hashtag Sports Awards will open in October 2026.

Sign up below for announcements, case studies, podcasts, and the prestigious shortlist of nominations.

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