ABOUT THIS ENTRY
The FIFAe Finals 2024 in Riyadh, Saudi Arabia, broke new ground by uniting two iconic esports communities — eFootball and Rocket League — under one electrifying event. This first-of-its-kind format not only showcased top-tier competition but fostered a shared passion around the nation narrative of the event across diverse fan bases.
The event became the most-viewed sports simulation event by peak viewers in 2024, as reported by EsportsCharts. FIFAe’s approach — blending highest competition standards with community-driven initiatives like co-streaming — which turned the FIFAe Finals into the go to place for the respective audiences.
The FIFAe Finals 2024 set a blueprint for sports organizations entering esports, proving how esports can amplify engagement, attract global audiences, and future-proof football’s place in digital entertainment.
How does this represent "Excellence in Engagement"?
The FIFAe Finals 2024 exemplified excellence in engagement by connecting a range of esports communities to FIFAe and allowing them to activitely participate. From co-streamer collaborations to social media activations, every touchpoint was designed to amplify fan involvement. The event showcased how sports organisations can create events that resonsate with a young demographic of esports and gaming fans by democratizing content, collaborating with the community and tailor content to different communities with individual offerings.
Objective
The objective of FIFAe Finals 2024 was to break barriers between esports communities, elevate the status of football esports, and establish FIFAe as a leader in digital football entertainment. By hosting both eFootball and Rocket League under one banner, FIFAe aimed to create an inclusive ecosystem that united players, fans, and creators, while expanding football's global reach through innovative digital experiences for all of FIFAe's stakeholders.
Strategy & Execution
FIFAe implemented a multi-layered strategy to drive engagement and visibility. The event was live-streamed on a range of platforms, including co-streaming options to empower creators. Social media activations, creator partnerships, and interactive fan content led to excitement in the different communities. Each community was served individually allowing tailored communication while connecting everyone under the FIFAe banner and its tagline Fame Your Game. The competitions themselves were designed with innovative formats catered for each individual title and ensured the highest competition integrity as well as pure entertainment. With innovative storytelling, the unique nation narrative of the competitions created a new wave of interest amongst the different esports communities.
Organizations
- FIFAe
- EFG
- EngageDigitalPartners
- SharkFin
Links
Credits
Adrian Rölli
Head of eFootball
FIFA
Christian Volk
Director eFootball & Gaming
FIFA
Mats Bretvik
Senior eFootball Manager
FIFA
Katharina Zeilinger
eFootball Competitions & Event Manager
FIFA
Jonathan Skudlik
Broadcast & Digital Environments Manager
FIFAe
Moritz Wörlein
Competitions Manager
FIFAe
David Huber
Communications & Content Manager
FIFAe
Jessica Grau
Junior Project Manager
FIFAe
Michael Rippstein
Junior Project Manager
FIFAe
Natasa Kmetec
Junior Project Manager
FIFAe
Simon Birchall
eFootball Manager
FIFA
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Join us for the 7th Annual Hashtag Sports Awards™ on the evening of June 24, 2025 as we celebrate finalists and reveal the winners of this year's awards live during the show.
