---
title: Golden Fans | 7th Hashtag Sports Awards
description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment
image: https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/NeKgnqBk-gc1vPcakFY-file.jpg
---

Golden Fans | 7th Hashtag Sports Awards

[The 7th Annual Awards](https://www.hashtagsports.com/awards/shortlist-2025?hsLang=en)

# Golden Fans

[End to End](https://grupoendtoend.com.br/en/home-2/)

![trophy-icon-silver](https://www.hashtagsports.com/hubfs/brand/trophy-icon-silver.svg)  Hashie Winner

- Best Social Media Campaign

Share [** ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fgolden-fans) [** ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fgolden-fans&text=Golden+Fans+%7C+7th+Hashtag+Sports+Awards) [** ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fgolden-fans)

ABOUT THIS ENTRY

Brazilians demonstrate a unique ability to unite virtually, transcending regional and cultural differences for common goals. This capacity for online mobilisation reflects not only a sense of community but also the collective strength of Brazilians in decisive moments.

We are strong on social media, but we can go even further. Before Paris 2024, only the USA Committee had more Instagram followers than @timebrasil.

But not this time. This symbolic medal will be ours, from our supporters. It’s time to come together once again in the true Olympic spirit.

![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/NeKgnqBk-gc1vPcakFY-file.jpg?width=1920&height=1080&name=NeKgnqBk-gc1vPcakFY-file.jpg)

How does this represent "Excellence in Engagement"?

Even though we are not the country at the top of the medal table, we managed to engage our fans on social media, making us the most-followed committee in the world. This brings great relevance and opportunities to increase the visibility of sports and athletes in the country.

Objective

Being the Olympic committee with the highest number of Instagram followers, surpassing the USA, thar is a power in the Olympic Games

![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/Golden%20Fans.png?width=1920&height=1080&name=Golden%20Fans.png)

Strategy & Execution

We created a movement for our fans to win Brazil's first medal at the Games: the most followed Olympic Committee on Instagram and the most engaged fanbase on social media. This way, we start ahead of everyone with the support that only Brazilians can provide.

The #TorcidaDeOuro kickoff was on August 16th as part of a strategy to mark the 10-day countdown to Paris 2024. To match Brazilians' spontaneous DNA, the movement originated from messages by influencers, athletes, and former athletes who accepted the invitation to be our spokespersons. It also received support from the media, boosting results even before the start of the Olympic Games.

**Organizations**

- Brazilian Olympic Committee
- End to End

**Credits**

**[ Raquel Ercolin](https://www.linkedin.com/in/raquelercolin/) **  
 Account Manager  
End To End

**[ Bruno Brum](https://www.linkedin.com/in/obrunobrum/) **  
 CMO  
End To End

**[ Danielle Vilhena](https://www.linkedin.com/in/daniellevilhena/) **  
 Director of Projects and Operations  
End to End

**[ Wagner Leitzke](https://www.linkedin.com/in/wleitzke/) **  
 Head of Digital  
End to End

**[ Ana Clara Campos](https://www.linkedin.com/in/ana-clara-campos-pereira/) **  
 Content Manager  
End to End

**[ Felipe Machado](https://www.linkedin.com/in/ifelipemachado/) **  
 Content Coordinator  
End to End

**[ Alexandre Mota](https://www.linkedin.com/in/alemota/) **  
 Creative Director  
End to End

**[ Rodrigo Azevedo](https://www.linkedin.com/in/digaoazevedo/) **  
 Creative Director  
End to End

**[ Caue Issa](https://www.linkedin.com/in/caueissa/) **  
 Planner  
End to End

**[ Gabriel Rabisco](https://www.linkedin.com/in/nunesgabrielf/) **  
 Copywriter  
End to End

**[ Eduardo Madruga](https://www.linkedin.com/in/eduardomadruga/) **  
 Social Media  
End to End

**[ Henrique Santana](https://www.linkedin.com/in/henrique-santana-/) **  
 Social Media  
End to End

**[ Joyce Ferreira](https://www.linkedin.com/in/joyce-ferreira-job/) **  
 Social Media  
End to End

**[ Giuseppe Cavalcanti](https://www.linkedin.com/in/giuseppecavalcanti/) **  
 Art Director  
End to End

**[ Matteus Ribeiro](https://www.linkedin.com/in/mattheus-ribeiro-781a14207/) **  
 Art Director  
End to End

**[ Arthur Costa](https://www.linkedin.com/in/arturgfx/) **  
 Art Director  
End to End

**[ Celso Messias](https://www.linkedin.com/in/celso-messias-9a441b230/) **  
 Motion  
End to End

#### INSPIRED TO ENTER WORK?

Entries to the 9th Hashtag Sports Awards will open in October 2026.

Sign up below for announcements, case studies, podcasts, and the prestigious shortlist of nominations.

[![GET ALERTS](https://no-cache.hubspot.com/cta/default/834568/interactive-214928231544.png) ](https://www.hashtagsports.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKjjiWo0SztzwLtPzZ9f%2FpZRubjH1ORv%2F%2Fhf6Ny6d%2BE6e25G3oTsfPh8y5POGB%2FbpPxTqUXVzjIcyJ4Uq9CHMHsyv8Pnbbxuo5NphBFjn%2FGbTUtf7TO4EVbbVYQsaSA%2Ftg9LROLxCeCPJlPINVrMcE58Y4dMganYdSlsn9FdVfph%2FWlg2jdvqVqPqxsmBqaGhtGmGwzjWHH&webInteractiveContentId=214928231544&portalId=834568&hsLang=en)

×

 HASHTAG  
 SPORTS  
 AWARDS

 VOTE FOR THE BEST IN  
 SPORTS ENTERTAINMENT

## Almost there!

One more step and you're on the way to casting your votes.

SIGN UP TO VOTE