--- title: Golden State Valkyries Brand Launch | 7th Hashtag Sports Awards description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment image: https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/vbLLWXDd-fiC06FGfOH-file.png --- Golden State Valkyries Brand Launch | 7th Hashtag Sports Awards [The 7th Annual Awards](https://www.hashtagsports.com/awards/shortlist-2025?hsLang=en) # Golden State Valkyries Brand Launch [Golden State Warriors](https://www.nba.com/warriors/), [Golden State Valkyries](https://valkyries.wnba.com/) Share [** ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fgolden-state-valkyries-brand-launch) [** ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fgolden-state-valkyries-brand-launch&text=Golden+State+Valkyries+Brand+Launch+%7C+7th+Hashtag+Sports+Awards) [** ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fgolden-state-valkyries-brand-launch) ABOUT THIS ENTRY A combination of strength and grace, the Golden State Valkyries are writing the next chapter in the epic tale of the WNBA. Our internal team worked for less than a month to produce a video to announce tthe official team name and logo for the newest WNBA franchise, the Golden State Valkyries. ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/vbLLWXDd-fiC06FGfOH-file.png?width=1920&height=1080&name=vbLLWXDd-fiC06FGfOH-file.png) How does this represent "Excellence in Engagement"? Merchandise sold out in days, we reached 2.3B people in earned media, and our ticket sales team drove over 2000 season ticket deposits. This was driven by the push on social media across Valkyries channels. Objective With tight timelines and an immense amount of excitement and pressure to get it right, the Warriors marketing team was tasked with naming and creating the brand identity for the newest WNBA team. Once the name and colors were decided, it was time to prep for storytelling and the public launch and unveil. Strategy & Execution Our brand launch was interesting in that it was 5:00am PT when the logo was first revealed on Good Morning America in New York, but the show does not air live in California. Knowing this, we had an all-out blitz on the newly minted Valkyries social channels, and our fans awoke to the exciting news and devoured all of the content. Maybe even more impressively, the name, colors, and logo never leaked online, so we truly did break the news on social media for the modern sports fan. ** Nominations ** - Best Women’s Sports Content **Organizations** - Golden State Warriors - Golden State Valkyries **Credits** **[ Cristina Pandol](https://www.hashtagsports.com/awards/shortlist-2025/warriors.com?hsLang=en) ** Executive Creative Director Golden State Warriors **[ Blake Wilberding](https://www.hashtagsports.com/awards/shortlist-2025/warriors.com?hsLang=en) ** Director of Production Golden State Warriors **[ Zachary Gayer](https://www.linkedin.com/in/zgayer/) ** Director, Social Media Golden State Warriors **[ Hannah Avdalovic](https://www.hashtagsports.com/awards/shortlist-2025/warriors.com?hsLang=en) ** Sr. Manager, Social Media Golden State Warriors **[ Amy Thompson](https://www.hashtagsports.com/awards/shortlist-2025/warriors.com?hsLang=en) ** Copywriter Golden State Warriors **[ Jason Lim](https://www.hashtagsports.com/awards/shortlist-2025/warriors.com?hsLang=en) ** Sr. Design Director Golden State Warriors **[ Kyle Standiford](https://www.hashtagsports.com/awards/shortlist-2025/warriors.com?hsLang=en) ** Senior Editor Golden State Warriors **[ Will Rushton](https://www.hashtagsports.com/awards/shortlist-2025/warriors.com?hsLang=en) ** Senior Editor Golden State Warriors **[ Tom Frenette](https://www.hashtagsports.com/awards/shortlist-2025/warriors.com?hsLang=en) ** Lead Cinematographer Golden State Warriors **[ Kassidy Iwashita](https://www.hashtagsports.com/awards/shortlist-2025/warriors.com?hsLang=en) ** Sr. Producer Golden State Warriors **[ Chris Snellings](https://www.hashtagsports.com/awards/shortlist-2025/warriors.com?hsLang=en) ** Editor Golden State Warriors **[ Ryan Crum](https://www.hashtagsports.com/awards/shortlist-2025/warriors.com?hsLang=en) ** Post-Production Manager Golden State Warriors **[ Ryan McGinley](https://www.hashtagsports.com/awards/shortlist-2025/warriors.com?hsLang=en) ** Videographer Golden State Warriors **[ Janet Fong](https://www.hashtagsports.com/awards/shortlist-2025/warriors.com?hsLang=en) ** Videographer Golden State Warriors **[ Amanda Ray](https://www.hashtagsports.com/awards/shortlist-2025/warriors.com?hsLang=en) ** Producer Golden State Warriors **[ Victor Keys](https://www.hashtagsports.com/awards/shortlist-2025/warriors.com?hsLang=en) ** Producer Golden State Warriors **[ Saif Amath](https://www.hashtagsports.com/awards/shortlist-2025/warriors.com?hsLang=en) ** Motion Graphics Designer Golden State Warriors **[ Matt Maniego](https://www.hashtagsports.com/awards/shortlist-2025/warriors.com?hsLang=en) ** Drone Operator Golden State Warriors #### INSPIRED TO ENTER WORK? 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