--- title: Indiana Fever (#FeverRising) | 7th Hashtag Sports Awards description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment image: https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/kqNxBWJg-f5CHp1vQ4R-file.png --- Indiana Fever (#FeverRising) | 7th Hashtag Sports Awards [The 7th Annual Awards](https://www.hashtagsports.com/awards/shortlist-2025?hsLang=en) # Indiana Fever (#FeverRising) [Pacers Sports & Entertainment](https://fever.wnba.com/) ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/kqNxBWJg-f5CHp1vQ4R-file.png?width=1920&height=1080&name=kqNxBWJg-f5CHp1vQ4R-file.png) Share [** ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Findiana-fever-feverrising) [** ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Findiana-fever-feverrising&text=Indiana+Fever+%28%23FeverRising%29+%7C+7th+Hashtag+Sports+Awards) [** ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Findiana-fever-feverrising) ABOUT THIS ENTRY No brand grew more and accomplished more in 2024 than the Indiana Fever. With the addition of Caitlin Clark, a rising star with an incredible fanbase, the Fever captured the hearts of fans and set new standards for digital engagement and brand growth. ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/kqNxBWJg-f5CHp1vQ4R-file.png?width=1920&height=1080&name=kqNxBWJg-f5CHp1vQ4R-file.png) How does this represent "Excellence in Engagement"? We set new marks in engagements and video views in the WNBA with more than every other team combined in 2024. With a team committed to growing the brand and setting a standard in consistency and cadence, we grew the Fever into one of the most successful brands on social in North America. Objective The WNBA was named the fastest growing brand by Boardroom in 2024, the first time a sports league had been No. 1 on the list, and the Indiana Fever played a critical role in that growth. The Fever were featured in the top 16 most watched games in the WNBA in 2024, they accounted for more engagement and consumption on social than the rest of the league combined, set records for viewership, ticket sales, merchandise sales & more. We set ambitious goals in 2024 – after leading the WNBA in social engagement and video views in 2023 – we knew were setup to have an incredible season, but it was hard to put a number on what that could look like – Could we get to 500 million video views, a number only a few professional sports teams could reach? 750 million? By establishing a great base in 2023, we had the chance to make history with the addition of Caitlin Clark, and we took advantage. We set the mark for brand awareness and social media with our campaign #FeverRising. Strategy & Execution Our campaign for the 2024 season was #FeverRising – and it fit the year perfectly – gaining 1.7 million followers and becoming the most followed team on social in the WNBA. We created and shared more content than any other sports team in North America during our six-month season. We took advantage of every opportunity with high-quality & consistent content strategy that included behind-the-scenes looks into the locker room and practice, highlights, interviews, personality-driven content & more. ** Nominations ** - Best Social Media Campaign **Organizations** - Pacers Sports & Entertainment - Indiana Fever **Links** - [  Website ](https://fever.wnba.com/) **Credits** **[ Tyler Beadlescomb](https://www.hashtagsports.com/awards/shortlist-2025/Feverbasketball.com?hsLang=en) ** SVP, Content & Marketing Pacers Sports & Entertainment **[ Missy Zielinski](https://www.hashtagsports.com/awards/shortlist-2025/Feverbasketball.com?hsLang=en) ** Associate Director, Social Content Pacers Sports & Entertainment **[ Karlee Williamson](https://www.hashtagsports.com/awards/shortlist-2025/Feverbasketball.com?hsLang=en) ** Social Media Manager Pacers Sports & Entertainment **[ Emily Keck](https://www.hashtagsports.com/awards/shortlist-2025/Feverbasketball.com?hsLang=en) ** Social Media Coordinator Pacers Sports & Entertainment **[ Logan Kassel](https://www.hashtagsports.com/awards/shortlist-2025/Feverbasketball.com?hsLang=en) ** Social Media Manager Pacers Sports & Entertainment **[ Emil Vajgrt](https://www.hashtagsports.com/awards/shortlist-2025/Feverbasketball.com?hsLang=en) ** Social Content Producer Pacers Sports & Entertainment **[ Ben Rea](https://www.hashtagsports.com/awards/shortlist-2025/Feverbasketball.com?hsLang=en) ** Digital Motion Graphics Designer Pacers Sports & Entertainment **[ Daniel Stallings](https://www.hashtagsports.com/awards/shortlist-2025/Feverbasketball.com?hsLang=en) ** Associate Director, Digital Video Pacers Sports & Entertainment **[ Andrew Kim](https://www.hashtagsports.com/awards/shortlist-2025/Feverbasketball.com?hsLang=en) ** Digital Video Producer Pacers Sports & Entertainment **[ Marco Martinez](https://www.hashtagsports.com/awards/shortlist-2025/Feverbasketball.com?hsLang=en) ** Digital Video Producer Pacers Sports & Entertainment **[ Danjae Rosete](https://www.hashtagsports.com/awards/shortlist-2025/Feverbasketball.com?hsLang=en) ** Associate Director, Digital Video Pacers Sports & Entertainment **[ Robyn Fuhrman](https://www.hashtagsports.com/awards/shortlist-2025/Feverbasketball.com?hsLang=en) ** Director, Digital Partnerships Pacers Sports & Entertainment **[ Chayse Earney](https://www.hashtagsports.com/awards/shortlist-2025/Feverbasketball.com?hsLang=en) ** Digital Partnerships Coordinator Pacers Sports & Entertainment **[ Wheat Hotchkiss](https://www.hashtagsports.com/awards/shortlist-2025/Feverbasketball.com?hsLang=en) ** Senior Director, Digital Marketing Pacers Sports & Entertainment **[ Alex Kim](https://www.hashtagsports.com/awards/shortlist-2025/Feverbasketball.com?hsLang=en) ** Sr. Social Media Coordinator Pacers Sports & Entertainment **[ Shayna Sangster](https://www.hashtagsports.com/awards/shortlist-2025/Feverbasketball.com?hsLang=en) ** AVP, Marketing Pacers Sports & Entertainment #### INSPIRED TO ENTER WORK? 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