--- title: Indiana Fever YouTube | 7th Hashtag Sports Awards description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment image: https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/vZmLZJGE-YhUiDOXvma-file.png --- Indiana Fever YouTube | 7th Hashtag Sports Awards [The 7th Annual Awards](https://www.hashtagsports.com/awards/shortlist-2025?hsLang=en) # Indiana Fever YouTube [Pacers Sports & Entertainment](https://fever.wnba.com/) Share [** ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Findiana-fever-youtube) [** ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Findiana-fever-youtube&text=Indiana+Fever+YouTube+%7C+7th+Hashtag+Sports+Awards) [** ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Findiana-fever-youtube) ABOUT THIS ENTRY The Indiana Fever YouTube channel emerged as the most powerful YouTube channel among all professional sports teams in North America in 2024. The success was not a stroke of luck, but the result of innovative strategies, planning and execution. ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/vZmLZJGE-YhUiDOXvma-file.png?width=1920&height=1080&name=vZmLZJGE-YhUiDOXvma-file.png) How does this represent "Excellence in Engagement"? We believe we changed the game on YouTube for professional sports organizations in 2024. Our diverse playbook of content leading to becoming the No. 1 team on YouTube in North America in 2024 set a new standard in excellence for how brands/teams can approach the platform and continue to raise the bar. Objective Beginning 2024 with less than 5,000 YouTube subscribers, but with a strong plan in place from the 2023 season, we knew we had a huge opportunity to grow our community on YouTube when we selected Caitlin Clark with the No. 1 pick in the 2024 WNBA Draft. Our goals were to increase consumption and engagement, grow our community and enhance brand visibility. We wanted to make the Indiana Fever YouTube a place fans could come to get every kind of Fever content and news they wanted. Strategy & Execution We implemented a multifaceted strategy that included both content diversity and volume. We used every tool available to us on YouTube: super longform videos, shorts, and we created a fun community with static posts and polls. We turned our YouTube into a real-time platform posting game highlights as shorts, and provided fans with longer form content during the postgame window with full game highlights, interviews and locker room access. We coupled our gameday strategy with an off-day content strategy that included in-depth practice access + practice clips for shorts and super longform narrative videos exploring storylines throughout the season. We produced a wide range of content, always giving our community a variety of content to engage with to grow our brand and capitalize on the rapid growth of our team and the WNBA and throughout our season (April-September), we were intentional with our volume, posting more than 4 videos per day. ** Nominations ** - Best YouTube Presence **Organizations** - Pacers Sports & Entertainment **Links** - [  YouTube](https://www.youtube.com/indianafever) **Credits** **[ Tyler Beadlescomb](https://www.hashtagsports.com/awards/shortlist-2025/FeverBasketball.com?hsLang=en) ** SVP, Content & Marketing Pacers Sports & Entertainment **[ Daniel Stallings](https://www.hashtagsports.com/awards/shortlist-2025/Feverbasketball.com?hsLang=en) ** Associate Director, Digital Video Pacers Sports & Entertainment **[ Missy Zielinski](https://www.hashtagsports.com/awards/shortlist-2025/Feverbasketball.com?hsLang=en) ** Associate Director, Social Content Pacers Sports & Entertainment **[ Karlee Williamson](https://www.hashtagsports.com/awards/shortlist-2025/Feverbasketball.com?hsLang=en) ** Social Media Manager Pacers Sports & Entertainment **[ Alex Kim](https://www.hashtagsports.com/awards/shortlist-2025/Feverbasketball.com?hsLang=en) ** Sr. Social Media Coordinator Pacers Sports & Entertainment **[ Ben Rea](https://www.hashtagsports.com/awards/shortlist-2025/Feverbasketball.com?hsLang=en) ** Digital Motion Graphics Designer Pacers Sports & Entertainment **[ Logan Kassel](https://www.hashtagsports.com/awards/shortlist-2025/Feverbasketball.com?hsLang=en) ** Social Media Manager Pacers Sports & Entertainment **[ Emily Keck](https://www.hashtagsports.com/awards/shortlist-2025/Feverbasketball.com?hsLang=en) ** Social Media Coordinator Pacers Sports & Entertainment **[ Andrew Kim](https://www.hashtagsports.com/awards/shortlist-2025/Feverbasketball.com?hsLang=en) ** Digital Video Producer Pacers Sports & Entertainment **[ Danjae Rosete](https://www.hashtagsports.com/awards/shortlist-2025/Feverbasketball.com?hsLang=en) ** Associate Director, Digital Video Pacers Sports & Entertainment **[ Marco Martinez](https://www.hashtagsports.com/awards/shortlist-2025/Feverbasketball.com?hsLang=en) ** Digital Video Producer Pacers Sports & Entertainment #### INSPIRED TO ENTER WORK? Entries to the 9th Hashtag Sports Awards will open in October 2026. Sign up below for announcements, case studies, podcasts, and the prestigious shortlist of nominations. [![GET ALERTS](https://no-cache.hubspot.com/cta/default/834568/interactive-214928231544.png) ](https://www.hashtagsports.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJ%2BXjtnDF7cMb41G8jLA%2BkflMTaj%2F5Xx%2BKca0r62ODPLtoK6lOiF%2F49cFnB3lbAbQiebncusKjzcJMSyykMfACN8b%2BxMXE7O9mcLrwLYdOPlUYaSpTjkwAzY3nfYru1JmXoe73k%2BS6zqiteUwAPeOZ48I5Z41N%2FvEIZHkEQ0iA9CS%2Fvfeg%2BRHdg%2BoajgIMNdgH0%2BrQDC9rj&webInteractiveContentId=214928231544&portalId=834568&hsLang=en) × HASHTAG SPORTS AWARDS VOTE FOR THE BEST IN SPORTS ENTERTAINMENT ## Almost there! One more step and you're on the way to casting your votes. SIGN UP TO VOTE