--- title: Jacksonville Jaguars 30th Season Throwback Campaign | 7th Hashtag Sports Awards description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment image: https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/GKVXjjNd-8bnmIpRDbB-file.jpg --- Jacksonville Jaguars 30th Season Throwback Campaign | 7th Hashtag Sports Awards [The 7th Annual Awards](https://www.hashtagsports.com/awards/shortlist-2025?hsLang=en) # Jacksonville Jaguars 30th Season Throwback Campaign [Jacksonville Jaguars](https://www.jaguars.com/) Share [** ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fjacksonville-jaguars-30th-season-throwback-campaign) [** ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fjacksonville-jaguars-30th-season-throwback-campaign&text=Jacksonville+Jaguars+30th+Season+Throwback+Campaign+%7C+7th+Hashtag+Sports+Awards) [** ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fjacksonville-jaguars-30th-season-throwback-campaign) ABOUT THIS ENTRY The goal of this campaign was to celebrate the franchise's 30th season launch and the long anticipated throwback jereseys. In 1995, the Jacksonville Jaguars played their first game and etched themselves in the hearts of thousands of fans. The team aimed to bring back the nostaliga of the start of the franchise and create compelling points of connection to 2024. This campaign created memorable experiences for fans, sparked excitement on social media, and drive revenue for the organization. ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/jaguars-30-throwback.png?width=1920&height=1080&name=jaguars-30-throwback.png) How does this represent "Excellence in Engagement"? This was a stellar benchmark in fan engagement because we were able to engage consistently throughout the 5 month lifetime of the camapiagn. This inspires the industry to make multi-touchpoint activations that have extensions in retail, on social/digital platforms, throughout the media, and in-game intgerations. The campaign was designed to be sustained and created new releases throughout the months so that fans continued to have milestones to look forward to. Objective The objective was to create visual representatons that took fans on a journey back to the beginning of the franchise. We ensured that every marketing element, in-game asset. and piece of content felt like a transformation back to the 1990's. The goal was to get fans excited for the upcoming season and create assets that they would be eager to consume. This included first looks at the Prowler Throwback Uniforms on social, announcing a vintage clothing collaboration, and creating 2 in-game throwback experiences against Division Rivials. Strategy & Execution The Jaguars understood that vintage has become trendy amongst fans and for many seasons there has been conversations throughout sports media about teams displaying their throwback uniforms. The Jaguars marketing team leaned into this to create the strategy for this campaign. For the social video announcing the throwback uniforms, we created a vintage clothing shop that was outfited with 90's videogames, old school apparel, featured one of the former players from that era (Leon Searcy), all over the classic 90's hit "Uh Oh" by hip hop artist Jay Ski. For the merchandise collaboration, the Jaguars selected a local designer based in Jacksonville who specializes in creating apparel with a 90's aesthetic. 89 Los Originals is a clothing brand that is well represented around the city and supported by one of the Jaguars biggest ambassadors, comedian Lil Duval. Fans love when club makes autherntic connections to the community and working with 89 Los Originals achieved that goal. The game day elements were led by the design and gameday production team to ensure that every game element was redesigned to look like digital assets from the 1990's, including pixelated graphics, throwback logos for both teams, and complete integration of the themed font. ** Nominations ** - Best Integrated Campaign **Organizations** - Jacksonville Jaguars **Links** - [  Website ](https://www.dropbox.com/scl/fi/amotbp7m547nvsce6nfbi/THROWBACK-RECAP-PUBLIC-1.pdf?rlkey=o8pdtz1q5njkjtrjjkuz1zz1a&st=v51nogbw&dl=0) **Featured** - Tyson Campbell - Andre Cisco - Leon Searcy - Tony Boselli - Trevor Lawrence - Christian Kirk - Travis Etienne - Brian Thomas Jr. - Josh Hines-Allen **Credits** **[ Nick Birdsong](https://www.linkedin.com/in/nick-birdsong-4206b58/) ** Director of Digital and Social Media Jacksonville Jaguars **[ Jasmine McCrawford](https://www.linkedin.com/in/jmccrawford/) ** Director of Brand & Strategic Initiatives Jacksonville Jaguars **[ Everett Sullivan](https://www.hashtagsports.com/awards/shortlist-2025/jaguars.com?hsLang=en) ** Director of Creative Media Jacksonville Jaguars **[ Dylan Morton](https://www.linkedin.com/in/dylan-a-morton-5a150575/) ** Director of Football Communications Jacksonville Jaguars **[ Kam Nedd](https://www.linkedin.com/in/kam-nedd/) ** Senior Manager of Photography Jacksonville Jaguars **[ Jennifer Garavaglia](https://www.linkedin.com/in/jennifergaravaglia/) ** Senior Manager of Digital Media Jacksonville Jaguars **[ Charles Jordan](https://www.linkedin.com/in/charlie-jordan-119831112/) ** Social Media Manager Jacksonville Jaguars **[ Cameron Hicks](https://www.linkedin.com/in/cameron-hicks-580326195/) ** Social Content Producer Jacksonville Jaguars **[ Devin Carvajal](https://www.linkedin.com/in/devcarvajal/) ** Creative Content Manager Jacksonville Jaguars **[ William Pease](https://www.linkedin.com/in/william-pease/) ** Digital Media Manager Jacksonville Jaguars **[ Ahmon Lott](https://www.linkedin.com/in/ahmonlott/) ** Social Media Specialist Jacksonville Jaguars **[ Brooke Hopfe](https://www.linkedin.com/in/brooke-hopfe-b299131bb/) ** Digital Media Coordinator Jacksonville Jaguars **[ Josianne Keenan](https://www.linkedin.com/in/josianne-keenan-5a115b1b7/) ** Social Media Coordinator Jacksonville Jaguars **[ George Pellicer](https://www.hashtagsports.com/awards/shortlist-2025/jaguars.com?hsLang=en) ** Head Equipment Manager Jacksonville Jaguars #### INSPIRED TO ENTER WORK? 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