---
title: Jacksonville Jaguars Throwback Launch | 7th Hashtag Sports Awards
description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment
image: https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/nGbLXGyJ-zHyojrViwZ-file.jpg
---

Jacksonville Jaguars Throwback Launch | 7th Hashtag Sports Awards

[The 7th Annual Awards](https://www.hashtagsports.com/awards/shortlist-2025?hsLang=en)

# Jacksonville Jaguars Throwback Launch

[Jacksonville Jaguars](https://www.jaguars.com/)

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ABOUT THIS ENTRY

The Jacksonville Jaguars were excited to announce the launch of our Prowler Throwback uniforms for the 2024 season. The goal of this campaign was to create memorable experiences for fans, spark excitement, and drive revenue.

![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/jags-throwback.png?width=1920&height=1080&name=jags-throwback.png)

How does this represent "Excellence in Engagement"?

The Throwback Release represents an excellence in engagement by showcasing a significant boost in engagement across various platforms. This success is evidenced by a notable increase in social media followers, a rise in revenue, and a growth in impressions, all of which demonstrate the impact of the release on brand visibility and audience interaction.

Objective

The objective of this campaign was to create memorable experiences for fans, spark excitement, and drive revenue. By evoking nostalgia while also looking ahead to the future of the franchise, a strategy was developed to reach both day-one fans and newcomers, aiming to surpass anything the franchise has done before.

Strategy & Execution

We formed a team to develop a competitive brand strategy, utilizing fan feedback to differentiate ourselves from other clubs with unique throwback announcements. A special 'First Look' event was held at the Miller Electric Pro Shop to engage with fans, complemented by social media, web, and app platforms to educate and guide them. Additionally, influencer boxes were sent to nine key influencers, targeting both national and local media to broaden our reach. The key influencers included Ian Rapoport, Adam Schefter, Fred Taylor, Bucky Brooks, Maurice Jones-Drew, 1010XL, Action News Jax, First Coast News, and WJXT.

** Nominations **

- Best Short-Form Video

**Organizations**

- Jacksonville Jaguars

**Links**

- [  Website ](https://www.youtube.com/watch?v=Mf5O6XG26hE)

**Featured**

- Andre Cisco
- Tyson Campbell
- Leon Searcy

**Credits**

**[ Nick Birdsong](https://www.linkedin.com/in/nick-birdsong-4206b58/) **  
 Director of Digital and Social Media  
Jacksonville Jaguars

**[ Devin Carvajal](https://www.linkedin.com/in/devcarvajal/) **  
 Creative Content Manager  
Jacksonville Jaguars

**[ Everett Sullivan](https://www.hashtagsports.com/awards/shortlist-2025/jaguars.com?hsLang=en) **  
 Director of Creative Media  
Jacksonville Jaguars

**[ Aaron Berskshire](https://www.hashtagsports.com/awards/shortlist-2025/jaguars.com?hsLang=en) **  
 League Content Creator NFL  
Jacksonville Jaguars

**[ Charles Jordan](https://www.linkedin.com/in/charlie-jordan-119831112/) **  
 Manager of Social Media  
Jacksonville Jaguars

**[ Jasmine McCrawford](https://www.linkedin.com/in/jmccrawford/) **  
 Director of Brand & Strategic Initiatives  
Jacksonville Jaguars

**[ Andre Cisco](https://www.linkedin.com/in/andre-cisco-10a175243/) **  
 Jacksonville Jaguars Safety  
Jacksonville Jaguars

**[ Tyson Campbell](https://www.hashtagsports.com/awards/shortlist-2025/jaguars.com?hsLang=en) **  
 Jacksonville Jaguars Cornerback  
Jacksonville Jaguars

**[ Leon Searcy](https://www.linkedin.com/in/leon-searcy-jr-776a27186/) **  
 Jaguars Legend  
Jacksonville Jaguars

**[ Kylie Hall](https://www.linkedin.com/in/kylienicole/) **  
 PRI Productions  
PRI Productions

**[ Jauhna Smith](https://www.linkedin.com/in/jauhna-smith/) **  
 PRI Productions  
PRI Productions

**[ George Pellicer](https://www.hashtagsports.com/awards/shortlist-2025/jaguars.com?hsLang=en) **  
 Head Equipment Manager  
Jacksonville Jaguard

#### INSPIRED TO ENTER WORK?

Entries to the 9th Hashtag Sports Awards will open in October 2026.

Sign up below for announcements, case studies, podcasts, and the prestigious shortlist of nominations.

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