--- title: "Jameis Winston: FOX Sports Digital Correspondent at Super Bowl LIX (copy) | 7th Hashtag Sports Awards" description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment image: https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/nmQzeoPB-lfLa1JBfjA-file.jpg --- Jameis Winston: FOX Sports Digital Correspondent at Super Bowl LIX (copy) | 7th Hashtag Sports Awards [The 7th Annual Awards](https://www.hashtagsports.com/awards/shortlist-2025?hsLang=en) # Jameis Winston: FOX Sports Digital Correspondent at Super Bowl LIX (copy) [FOX Sports](https://www.foxsports.com/) ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/nmQzeoPB-lfLa1JBfjA-file.jpg?width=1920&height=1080&name=nmQzeoPB-lfLa1JBfjA-file.jpg) Share [** ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fjameis-winston-fox-sports-digital-correspondent-at-super-bowl-lix-copy-1) [** ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fjameis-winston-fox-sports-digital-correspondent-at-super-bowl-lix-copy-1&text=Jameis+Winston%3A+FOX+Sports+Digital+Correspondent+at+Super+Bowl+LIX+%28copy%29+%7C+7th+Hashtag+Sports+Awards) [** ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fjameis-winston-fox-sports-digital-correspondent-at-super-bowl-lix-copy-1) ABOUT THIS ENTRY The main directive at FOX Sports, handed down from top-level executives within the FOX family, is simple: think big – as recently exemplified by the network’s blockbuster decision to add the greatest quarterback of all time, Tom Brady, as its lead NFL analyst. So, when the FOX Sports Digital team brainstormed potential correspondents to lead their coverage of the biggest sporting event on earth, Super Bowl LIX in New Orleans, Michael Bucklin, SVP, Digital Content, challenged his team: “Who is the most viral talent this year?” ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/nmQzeoPB-lfLa1JBfjA-file.jpg?width=1920&height=1080&name=nmQzeoPB-lfLa1JBfjA-file.jpg) How does this represent "Excellence in Engagement"? For the week, Jameis Winston helped FOX Sports generate over 793 million digital views around Super Bowl LIX, the most-viewed week in FOX Sports Digital history. The support Winston and the Digital team provided helped FOX Sports secure the must-watched Super Bowl on television ever with 127.7 million viewers tuning in across all networks. Objective FOX Sports’ expansive online coverage of the Super Bowl was to be supported by an elite roster of experts, analysts and reporters to provide fans the ultimate all-access experience across digital platforms. The correspondent needed to stick out from an already star-studded group. The answer: Jameis Winston. From pre-game speeches to press conferences, crab leg ads to snow angels, no player breaks the internet quite like Winston. He brings instant credibility - former Heisman Trophy winner and 10 seasons in the NFL as quarterback inclusive of four in New Orleans with the Saints – so he was familiar with the host city’s atmosphere. Strategy & Execution After studying countless Winston clips, FOX Sports’ Digital team realized he performs best when reacting to questions. As a correspondent, he had to start the conversation. When ideating questions for Super Bowl week opening night, Winston, came up with the perfect icebreaker: asking players their favorite color. The result? Instant viral magic. From then on – Winston was everywhere that week: eating beignets at Café du Monde in the shape of a “W”; trying to board Jaguars owner Shad Khan’s yacht, to tossing crab legs off a float. FOX Sports handed Winston the digital keys and let him take the world on a one-of-a-kind tour of the French Quarter – and it worked. For the Big Game, FOX Sports wanted to capture Winston as a fan in a natural setting and paired him with popular comedian Bert Kreischer to ensure authentic reactions were captured throughout Super Bowl Sunday. ** Nominations ** - Best Athlete Storytelling **Featured** - Jameis Winston **Credits** **[ Jameis Winston](https://www.foxsports.com/watch/fmc-e8tgfi1z15chz9yz) ** Host FOX Sports **[ Nick Rago](https://www.linkedin.com/in/nickrago/) ** Executive Director of Digital & Social Production FOX Sports **[ Frances Arthur](https://www.linkedin.com/in/frances-silva-arthur/) ** Director of Digital Production FOX Sports **[ Michael Bucklin](https://www.linkedin.com/in/michael-bucklin-5598a51a/) ** SVP, Digital FOX Sports **[ Joe Scarpone](https://www.linkedin.com/in/joescarpone/) ** Sr. Producer of Social Video FOX Sports **[ Antonio Rojas](https://www.linkedin.com/in/antonio-rojas-9b5653192/) ** Assoc. Producer of Social Video FOX Sports **[ Zack Crutcher](https://www.linkedin.com/in/zack-crutcher-17b528162/) ** Sr. Associate Producer of Social Video FOX Sports **[ Ricardo Perez-Selsky](https://www.linkedin.com/in/rperezselsky/) ** Sr. Director of Digital Production Operations FOX Sports **[ John Marcus](https://www.linkedin.com/in/jtmarcus/) ** Director of Technical Operations FOX Sports **[ Chris Cheshire](https://www.linkedin.com/in/cmdcheshire/) ** Manager of Technical Operations FOX Sports #### INSPIRED TO ENTER WORK? Entries to the 9th Hashtag Sports Awards will open in October 2026. Sign up below for announcements, case studies, podcasts, and the prestigious shortlist of nominations. 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