--- title: @LosBulls Launch – Chicago Bulls | 7th Hashtag Sports Awards description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment image: https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/KvQkOdXr-g9GGTPyubU-file.jpg --- @LosBulls Launch – Chicago Bulls | 7th Hashtag Sports Awards [The 7th Annual Awards](https://www.hashtagsports.com/awards/shortlist-2025?hsLang=en) # @LosBulls Launch – Chicago Bulls [Chicago Bulls](https://www.nba.com/bulls/) ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/KvQkOdXr-g9GGTPyubU-file.jpg?width=1920&height=1080&name=KvQkOdXr-g9GGTPyubU-file.jpg) Share [** ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Flosbulls-launch-chicago-bulls-1) [** ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Flosbulls-launch-chicago-bulls-1&text=%40LosBulls+Launch+%E2%80%93+Chicago+Bulls+%7C+7th+Hashtag+Sports+Awards) [** ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Flosbulls-launch-chicago-bulls-1) ABOUT THIS ENTRY As part of the Chicago Bulls focus on connecting with our global fanbase, we launched a Spanish-language Instagram, @LosBulls, in September 2024 ahead of the NBA season and in conjunction with Hispanic Heritage Month. The goal of the @losbulls account is not to simply translate our main @chicagobulls account into Spanish. Rather, we look to connect with our Spanish-speaking fans in Chicago, across the U.S. and around the world in a way that is authentic and relevant to them. The launch of @LosBulls has also advanced the Chicago Bulls continued international growth strategy by creating compelling digital and in-person experiences and opening doors for new strategic brand partnerships. The account has quickly grown to over 75,000 followers in less than 6 months and is ranked sixth in total followers across all NBA teams’ international Instagram accounts. ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/KvQkOdXr-g9GGTPyubU-file.jpg?width=1920&height=1080&name=KvQkOdXr-g9GGTPyubU-file.jpg) How does this represent "Excellence in Engagement"? An authentic effort to speak the language, coupled with a priority to move at the speed of Hispanic and Latiné culture, consistently places @LosBulls as a leading international account across the NBA. In this, we believe our @LosBulls launch shows the benefit of making content for international fans a priority rather than an afterthought. Instead of recycling the same content that international fans already see, @LosBulls content is made specifically with them in mind. All efforts continue to keep @LosBulls a meaningful and permanent fixture in the Bulls growing content ecosystem and further cultivate our international fanbase. @LosBulls content not only represents a best-in-class example of how to connect with a diverse fan base online, but it is supported by broader community efforts in Chicago itself. This holistic approach represents excellence in engagement, as the Bulls commitment to celebrating and connecting with our Spanish-speaking audience extends far beyond the team’s new social channels. Whether it is hosting an annual Los Bulls game or year-round community programming, our fans are excited to interact with our brand around key milestones throughout the season. Objective One of the Chicago Bulls strategic priorities is to cultivate our fanbase both locally and globally. With 170 million global fans and over 70% of our social media followers based outside the U.S., the Bulls have a unique opportunity as a global brand to build deeper relationships with our international fans and better connect with them in their preferred languages.  Additionally, we have an active and passionate Spanish-speaking fanbase. According to YouGov, the Bulls have nearly 22 million such fans across Latin America, Spain and the United States. With about 12% of our social media followers identifying as Spanish speakers, there was a need to launch an official Bulls Spanish language account and create more authentic and compelling content for our fans. International content is nothing new for the Bulls. Ahead of our 2023 NBA Paris Game, we successfully launched our first international language Instagram account in French with @LesChicagoBulls, which is currently the fourth most followed international Instagram account in the NBA. We also maintain a presence on Chinese social media platforms. Strategy & Execution Our strategy centered around building authentic social experiences for all our Spanish-speaking Bulls fans. In partnership with our agency partner, SPORTFIVE, which included a team of Spanish speakers based in Latin America, we created a compelling content plan that would meet our fans where they are. Our launch content included:   Custom content from Spanish-speaking Bulls: We worked with Bulls alumni and fan-favorites Pau Gasol and Andrés Nocioni to welcome fans to the account, and with then-current Bull Chris Duarte to film bespoke content. Custom graphics: We created Spanish-first graphics featuring beloved former and current Bulls.  Amplification: At launch, we looked for intentional collaboration opportunities with the Chicago Bulls English- and French-language accounts, as well as Spanish football club Atlético Madrid.  Culture: We tapped into cultural icons to better relate to our audience, highlighting content from Lionel Messi and Ronaldinho and sharing new content from artists Peso Pluma and Carin León. We also shared never-before-seen photos of Argentine football legend Diego Maradona training in a Michael Jordan jersey.  Local community spotlight: We highlighted our outdoor basketball court redesign in partnership with a Chicago nonprofit that serves Little Village, a predominantly Spanish-speaking community. ** Nominations ** - Best Launch Campaign **Organizations** - Chicago Bulls - SPORTFIVE **Links** - [  Website ](https://www.bulls.com) **Credits** **[ Susan Goodenow](https://www.linkedin.com/in/susan-goodenow-761b1a103/) ** Executive Vice President, Brand & Public Affairs Chicago Bulls **[ Luka Dukich](https://www.linkedin.com/in/luka-dukich-638a191a/) ** Vice President, Content Chicago Bulls **[ Joe Pinchin](https://www.linkedin.com/in/joepinchin/) ** Director, Digital Content Chicago Bulls **[ Serena Yeh](https://www.linkedin.com/in/serena-yeh-01b696103/) ** Senior Manager, Digital Partnerships Chicago Bulls **[ Eunbee Kim](https://linkedin.com/in/eunbeekim2/) ** Manager, International Content Chicago Bulls **[ Jimmy Mitchell](https://www.linkedin.com/in/jimmy-mitchell-988a31bb/) ** Manager, Content Design Chicago Bulls **[ Mark Levitt](https://www.linkedin.com/in/mark-levitt-88070540/) ** Vice President, Business Development Chicago Bulls **[ Luke Donaldson](https://www.linkedin.com/in/luke-donaldson-221b42125/) ** Director, International Sales Chicago Bulls **[ Caroline Mattingly](https://www.linkedin.com/in/carolinemattingly/) ** Director, Brand Communications Chicago Bulls **[ Aaron Carter](https://www.linkedin.com/in/aaron-carter-491577153/) ** Manager, Brand Communications Chicago Bulls **[ Sarah Smith](https://www.linkedin.com/in/sarah-smith-4a519872/) ** Executive Director, Marketing Chicago Bulls **[ Alex Compton](https://www.linkedin.com/in/comptonalex/) ** Manager, Integrated Marketing Chicago Bulls **[ Kayla King](https://www.linkedin.com/in/kaylaaking/) ** Manager, Brand & Fan Development Chicago Bulls **[ Valentin Manigot](https://www.linkedin.com/in/valentin-manigot/) ** Head of Social Media SPORTFIVE **[ Etienne Catalan](https://www.linkedin.com/in/etiennecatalan/) ** Social Creative SPORTFIVE **[ Pablo Schatzky](https://www.linkedin.com/in/pschatzky/) ** Digital Account Manager SPORTFIVE **[ Franco Mariani](https://www.linkedin.com/in/franco-mariani-816761a1/) ** Social Media Manager SPORTFIVE **[ Nicolás Paluch](https://www.linkedin.com/in/nicopaluch/) ** Social Media Manager SPORTFIVE **[ Franco Carabajal](https://www.linkedin.com/in/franco-carabajal-b69a2a128/) ** Graphic Designer SPORTFIVE #### INSPIRED TO ENTER WORK? 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