Marc Gasol: Memphis Made
The 7th Annual Awards
- Best Documentary: Long-Form
ABOUT THIS ENTRY
The documentary Marc Gasol: Memphis Made is the story of how a kid from Spain became a legend in Memphis. The documentary captured the impact that Marc had with the Memphis Grizzlies as well as in the city of Memphis.
How does this represent "Excellence in Engagement"?
Our engagement efforts included 50 social media posts across platforms, generating 2.1 million video views. Notably, videos with Spanish subtitles garnered over 800,000 views, connecting with Gasol's fans in Spain. We achieved over 75,000 social engagements across all platforms for our specific posts
Objective
"Marc Gasol: Memphis Made" narrates one of the most unique stories in NBA history, chronicling how a young boy from Spain became a legendary figure in Memphis. Released in conjunction with Gasol's jersey retirement in the spring of 2024, this film serves as a poignant reminder of Gasol's pivotal role in the team's history, reigniting fan interest in his jersey retirement ceremony. It also highlights his deep connection to the city and his significant influence on organizations like St. Jude Children's Research Hospital.
Strategy & Execution
Long-form career retrospectives have surged in popularity over the years. We believed this film would resonate deeply with our fans, not only because of Marc Gasol's legacy but also due to his family's connection with the Grizzlies, which spans the first 18 years of our history. To capture the essence of his entire career in Memphis, we conducted interviews with 25 individuals. Aligning the film's release with his jersey retirement ceremony, we aimed to celebrate his 18-year career, strengthening the bond between the fanbase and the franchise. Additionally, we included Spanish subtitles to connect with his fans in Spain, emphasizing the film's global reach.
Organizations
- Memphis Grizzlies
Links
Featured
- Marc Gasol
- Pau Gasol
- Mike Conley
- Zach Randolph
- Tony Allen
- Kevin Durant
- Dillon Brooks
- Santi Aldama
- Jaren Jackson Jr.
- Danny Green
- Brevin Knight
- Tayshaun Prince
- Lionel Hollins
Credits
Michael Blevins
Sr. Producer Broadcast
Memphis Grizzlies
John Pugliese
Executive Producer
Memphis Grizzlies
Corinne Thompson
Production Supervisor
Memphis Grizzlies
Erik Honeycutt
Associate Producer
Memphis Grizzlies
Justin Manus
Digital Video Archivist
Memphis Grizzlies
Ricki Moody
Associate Producer
Memphis Grizzlies
Courtney Williams
Associate Producer
Memphis Grizzlies
Stef Allan
Director of Photography
Memphis Grizzlies