---
title: Monumental Game Center | 7th Hashtag Sports Awards
description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment
image: https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/KvOWGlJJ-6Wnenibl1f-file.jpg
---

Monumental Game Center | 7th Hashtag Sports Awards

[The 7th Annual Awards](https://www.hashtagsports.com/awards/shortlist-2025?hsLang=en)

# Monumental Game Center

[Monumental Game Center](https://monumentalsports.com/)

![trophy-icon-silver](https://www.hashtagsports.com/hubfs/brand/trophy-icon-silver.svg)  Hashie Winner

- Best Use of Gamification

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ABOUT THIS ENTRY

The Monumental Game Center, integrated into the Monumental+ app, is the first platform to offer interactive sports betting, trivia, and real-time stats across both NBA and NHL rightsholders. In partnership with Play Anywhere and BetMGM, it delivers a next-generation gamified viewing experience for fans on both streaming and linear TV.

![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/KvOWGlJJ-6Wnenibl1f-file.jpg?width=1920&height=1080&name=KvOWGlJJ-6Wnenibl1f-file.jpg)

How does this represent "Excellence in Engagement"?

The Monumental Game Center sets a new benchmark in fan engagement by integrating real-time sports betting, interactive trivia, and live game stats into the viewing experience, keeping fans engaged throughout NBA and NHL games. With seamless access for both streaming and linear TV viewers via QR code integration, it bridges the gap between traditional broadcasts and modern interactive platforms.

This innovation will inspire the industry by demonstrating how gamification and sports betting can enhance traditional broadcasts, offering deeper fan engagement. It sets a model for how sports media can evolve, bringing fans closer to the action and providing a more interactive, personalized experience that meets the demands of today’s tech-savvy audience.

Objective

The Monumental Game Center was created to enhance fan engagement by integrating interactive features like real-time sports betting, trivia, and live player stats into the viewing experience. Monumental Sports & Entertainment aimed to offer fans a deeper connection to NBA and NHL games, making Monumental+ the first platform to combine these features across both leagues. By providing access to these gamified experiences on both streaming and linear TV, the goal was to reach a broader audience and keep fans engaged whether watching on mobile devices or TV. This innovation positions Monumental+ as a leader in blending sports media with cutting-edge technology.

Strategy & Execution

The Monumental Game Center was designed with the modern sports fan in mind by integrating interactivity into the fast-paced action of NBA and NHL games. Recognizing that fans want more than traditional broadcasts, this feature enhances the high-quality programming of Monumental+ by offering real-time sports betting, interactive trivia, and live player stats, all of which allow fans to engage with the game in new and exciting ways.

By integrating these features seamlessly into the live stream, the Game Center provides fans with multiple ways to stay connected with the action. The design also caters to a variety of viewing preferences, with streaming and linear TV accessibility, ensuring fans can interact through both mobile devices and traditional television. TV viewers can scan a QR code to access the same gamified features on their second screen, making the experience inclusive for all.

**Organizations**

- Monumental Sports Network
- Play Anywhere
- Bet MGM
- ViewLift
- BLP

**Credits**

**[ Zach Leonsis](https://www.linkedin.com/in/zacharyleonsis/) **  
 President, Media & New Enterprises  
Monumental Sports & Entertainment

**[ Friday Abernethy](https://www.linkedin.com/in/fridayabernethy/) **  
 General Manager  
Monumental Sports NEtwork

**[ Chris Thorman](https://www.linkedin.com/in/christhorman/) **  
 Senior Vice President, Digital Media  
Monumental Sports Network

**[ Tamara Ratliff](https://www.linkedin.com/in/tamararatliff/) **  
 Vice President, Marketing  
Monumental Sports Network

**[ Brett Sullivan](https://www.linkedin.com/in/brettasullivan/) **  
 Senior Vice President, Media Partnerships  
Monumental Sports Network

#### INSPIRED TO ENTER WORK?

Entries to the 9th Hashtag Sports Awards will open in October 2026.

Sign up below for announcements, case studies, podcasts, and the prestigious shortlist of nominations.

[![GET ALERTS](https://no-cache.hubspot.com/cta/default/834568/interactive-214928231544.png) ](https://www.hashtagsports.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLVARfo0fH9nz%2BmJ%2BBWKIauOxGNEsz0Cpje4iHka5FsObS4rYEESWIowHiQWhdGJ85L7tSW6FSUEWqtoh1taDLOMrzogz9%2FPJNT6MHFWfVw9GAYMHjJIrcva13OziCmJEikfH7hTjdSwLkKyNh9dW%2FlpumemramyC2EmnMFfn%2Fv0hTph6Wb2UIM4bp%2BJexK8wVM8LPLMoh5&webInteractiveContentId=214928231544&portalId=834568&hsLang=en)

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