---
title: Moolah Kicks Y2K Pack | 7th Hashtag Sports Awards
description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment
image: https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/lNyYNwoq-nWo7Yj4BE3-file.png
---

Moolah Kicks Y2K Pack | 7th Hashtag Sports Awards

[The 7th Annual Awards](https://www.hashtagsports.com/awards/shortlist-2025?hsLang=en)

# Moolah Kicks Y2K Pack

[Dimes Studio](https://www.dimesstudio.com/about)

![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/lNyYNwoq-nWo7Yj4BE3-file.png?width=1920&height=1080&name=lNyYNwoq-nWo7Yj4BE3-file.png)

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ABOUT THIS ENTRY

Last summer, we worked with Moolah Kicks to create promotional posters and social graphics for their Y2K color way sneaker pack. We showcased their three new colorways across three different sneaker models (2 adult sneakers and 1 kids sneaker.

![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/lNyYNwoq-nWo7Yj4BE3-file.png?width=1920&height=1080&name=lNyYNwoq-nWo7Yj4BE3-file.png)

How does this represent "Excellence in Engagement"?

These graphics and posters not only drove revenue for Moolah, but also elevated the brand’s creative standards. In today’s visually driven culture, it’s essential for brands to have high-quality content that reflects their ethos and values. As a leading voice in the women’s basketball space, Moolah needed content that matched its influence. Our work helped amplify their brand and inspire the next generation of women hoopers.

Objective

For Moolah Kick's Y2K Colorway Pack launch, we aimed to generate excitement through bold, attention-grabbing posters and dynamic social graphics designed to captivate and engage audiences.

Strategy & Execution

Today’s youth gravitate toward bold, maximalist design. For Moolah’s Y2K Colorway Pack, we embraced this aesthetic while incorporating nostalgic ’90s and early 2000s symbolism—Bratz dolls, CDs, neon shapes, iPod colors, RAZR phones, and more. By merging these elements, we created striking posters and graphics that captured attention and built excitement around the launch.

** Nominations **

- Best Graphic Design

**Organizations**

- Moolah Kicks
- Dimes Studio

**Credits**

**[ Jesse Wu](https://www.linkedin.com/in/jessecwu) **  
 Founder & Creative Director  
Dimes Studio

**[ Natalie White](https://www.linkedin.com/in/natalie-white-792298127/) **  
 Founder & CEO  
Moolah Kicks

#### INSPIRED TO ENTER WORK?

Entries to the 9th Hashtag Sports Awards will open in October 2026.

Sign up below for announcements, case studies, podcasts, and the prestigious shortlist of nominations.

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