--- title: "Nedd’s Uncomfortable Challange: Nedd Brockmann x Mobilise | 7th Hashtag Sports Awards" description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment image: https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/rjOeMRBg-88jvSk70ZB-file.png --- Nedd’s Uncomfortable Challange: Nedd Brockmann x Mobilise | 7th Hashtag Sports Awards [The 7th Annual Awards](https://www.hashtagsports.com/awards/shortlist-2025?hsLang=en) # Nedd’s Uncomfortable Challange: Nedd Brockmann x Mobilise [Bursty](https://bursty.com.au/) Share [** ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fnedds-uncomfortable-challange-nedd-brockmann-x-mobilise) [** ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fnedds-uncomfortable-challange-nedd-brockmann-x-mobilise&text=Nedd%E2%80%99s+Uncomfortable+Challange%3A+Nedd+Brockmann+x+Mobilise+%7C+7th+Hashtag+Sports+Awards) [** ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fnedds-uncomfortable-challange-nedd-brockmann-x-mobilise) ABOUT THIS ENTRY A partnership like no other - that broke records, raised millions, captured the heart of a nation and the attention of the world. All through one man running around an athletics track, for 1,000 miles. Nedd Brockmann and We are Mobilise, partners in helping our homeless. ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/rjOeMRBg-88jvSk70ZB-file.png?width=1920&height=1080&name=rjOeMRBg-88jvSk70ZB-file.png) How does this represent "Excellence in Engagement"? Nedd's story in his 1000-mile challenge showcases excellence in engagement by leveraging real-time interaction, authenticity, and community-driven content. His unfiltered, high-energy approach keeps audiences hooked, while the TikTok live format allowed for direct engagement through Q&As, reactions, and shoutouts. The unpredictability of live streaming creates a sense of urgency and excitement, encouraging viewers to stay tuned and participate. Social media amplifies his message, with viral clips, user-generated content, and challenges extending the conversation beyond the livestream. By turning his journey into a shared experience, Nedd builds a loyal, invested audience that actively supports and spreads his mission. TikTok's longest ever livestream was unprecedented, making history and a movement that will stay with everyone who experienced and witnessed it. Furthermore, after Nedd finished his run, it was the fan’s turn to inspire, taking a leaf out of Nedd’s book, turning their support into action themselves... showing what it means to get uncomfortable raising money for homelessness. Thousands of people across Australia joined the movement and undertook their own uncomfortable challenges for 10 days to raise vital awareness and funds in their own communities for homelessness. Objective Most athlete stories are about winning - titles, medals, fame. But Nedd Brockmann’s story hasn’t been about beating an opponent. In 2022, Nedd inspired Australia by with his endurance, across the country. An amazing story, creating unforgettable moments. Driving real impact and raising over $2M for homelessness. In 2024, in a cost-of-living crisis, Nedd had a new mission to drive awareness and fundraising for charity partner We Are Mobilise. To set the world record for running the fastest ever 1000 miles. While at the same time, aiming to double his impact and fundraising target from his last run. All to fight homelessness. Not an easy task - with everyday Australian’s battling the rising cost of living pressures and many other people doing extreme physical challenges to raise money. Nedd’s challenge was set at a 400m athletics track - meaning no iconic scenery, no cheering townships, and no destination. Far from the perfect scenario to engage people. The objective was simple but powerful: tell the story of Nedd pushing himself to the limits of human endurance, in the most unglamorous setting, and still inspire a nation to act - raising money, raising awareness, and standing up against homelessness. Strategy & Execution How did we use Nedd’s story to create one of the most impactful fundraising campaigns of all time? We gave the fans what they wanted, unlimited access to content through power of social media, then creating a movement that Nedd’s fans could participate in. To create a 24/7 content engine, we created the world’s longest-ever continuous TikTok livestream. Nonstop. No cuts. No edits. Nedd’s raw and unfiltered struggle played out in real-time, with 3 dedicated cameras in the stadium capturing it all... His struggle, his blisters, his pain. Fans could tune in during all hours of the day to watch Nedd’s raw determination, mirroring the daily fight of those experiencing homelessness. We backed up the livestream with daily Instagram updates, garnering millions of views. With fans awaiting every post to get a sense of the “behind the livestream” look into the highs and lows of Nedd achieving his goal. After Nedd finished his run, it was the fan’s turn to make Nedd’s story into their own, and to be inspired by what they had just witnessed. Thousands of people across Australia getting uncomfortable, undertaking their own challenges for 10 days to raise awareness and funds for homelessness. ** Nominations ** - Most Creative Partnership with an Athlete or Influencer **Organizations** - We Are Mobilise **Links** - [  Website ](https://www.neddsuncomfortablechallenge.com/) **Featured** - Nedd Brockmann **Credits** **[ James Ward](https://bursty.com.au/) ** Creative Director Bursty **[ Adrian Goold](https://bursty.com.au/) ** Creative Director Bursty **[ Richie Butterworth](https://bursty.com.au/) ** Managing Director Bursty **[ Cameron McFarlane](https://bursty.com.au/) ** Account Director Bursty **[ Ryan Earles](https://bursty.com.au/) ** Head of Production Bursty **[ Jack Clarke](https://bursty.com.au/) ** Videographer Bursty **[ Jess Elder](https://bursty.com.au/) ** Videographer Bursty **[ Ben Gibson](https://bursty.com.au/) ** Videographer Bursty **[ Linc Cottee](https://bursty.com.au/) ** Graphic Designer Bursty **[ Luke Williams](https://bursty.com.au/) ** Executive Creative Director Bursty **[ Portia Lombardi](https://bursty.com.au/) ** Event Manager Bursty **[ Claudia Higgins](https://bursty.com.au/) ** Account Manager Bursty **[ Sam Starkins](https://bursty.com.au/) ** General Manager Bursty **[ Scott Broekhuyse](https://bursty.com.au/) ** Head of Clients Bursty **[ Luke Shelley](https://bursty.com.au/) ** Social Media Manager Bursty **[ Xavier Cordier](https://bursty.com.au/) ** Account Director Bursty #### INSPIRED TO ENTER WORK? 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