--- title: Prime Video’s 2024 Thursday Night Football | 7th Hashtag Sports Awards description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment image: https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/NGKPvgnV-p4qy2vdfmd-file.png --- Prime Video’s 2024 Thursday Night Football | 7th Hashtag Sports Awards [The 7th Annual Awards](https://www.hashtagsports.com/awards/shortlist-2025?hsLang=en) # Prime Video’s 2024 Thursday Night Football [Prime Video](https://www.amazon.com/Amazon-Video/) Share [** ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fprime-videos-2024-thursday-night-football) [** ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fprime-videos-2024-thursday-night-football&text=Prime+Video%E2%80%99s+2024+Thursday+Night+Football+%7C+7th+Hashtag+Sports+Awards) [** ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fprime-videos-2024-thursday-night-football) ABOUT THIS ENTRY Prime Video's 2024 Thursday Night Football (TNF) campaign presented a comprehensive and innovative viewing experience, delivering record-breaking viewership numbers, on-site wraparound coverage with a decorated announce team, the integration of AI-powered Prime Insights, and industry-leading streaming technology. Each week, Prime Video offered three distinct streams for TNF: the main feed, TNF en Español for Spanish-speaking viewers, and Prime Vision with Next Gen Stats—all featuring 1080p HD resolution and Dolby surround sound. The service's proprietary ultra-low-latency solution and broad device compatibility ensured flawless delivery to tens of millions of fans globally each week. Prime Video's live streaming technology has set new standards in sports broadcasting, providing viewers with a best-in-class experience complete with numerous customizable features and viewing options. ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/NGKPvgnV-p4qy2vdfmd-file.png?width=1920&height=1080&name=NGKPvgnV-p4qy2vdfmd-file.png) How does this represent "Excellence in Engagement"? Prime Video’s TNF established numerous engagement benchmarks throughout the season, demonstrating a clear success in cementing the streaming service as the go-to destination for the next generation of football fans. Among viewers in key demographics, including the coveted P18-34 demo, TNF on Prime registered the most-watched season ever in the 19 year-history of TNF, posting an average of 2.61 million viewers. Fans watching TNF on Prime Video carried a median age of 49 years, nearly seven years younger than the average median age of viewers watching the NFL on linear TV (55.7), and more than 14 years younger than audiences watching prime time broadcast television during the Fall 2024 season (63.3). Prime Vision with Next Gen Stats also saw a major increase in social media reactions following the switch to the High-Sky camera angle half-way through the season, underscoring the growing influence of Prime Video in shaping the future of live sports broadcasting and fan engagement. Objective Prime Video has pioneered game-changing technological innovations that transform live sports into a connected and customized online experience. When Amazon first acquired the Thursday Night Football package, the production team immediately began experimenting with ways to bring fans closer to the on-field action. This vision extended beyond simply delivering games with crisp picture quality and ultra-low latency—it focused on creating new interactive features that fundamentally enhance how viewers experience the game. That included the development of Prime Vision with Next Gen Stats, which continues to stand as a next generation viewing experience for fans. Prime Vision’s on-screen graphic overlays, distinctive vantage points from TNF’s High-Sky cam Prime Insights and in-game reports from Analytics Expert Sam Schwartzstein, enhance the storytelling and viewer experience. Hallmarks of Prime Vision’s coverage include pre-snap player ID tags, highlighting open receivers mid-play, receiver route trees, ball-carrier speed, yards after catch, closing speed, and the QB’s time to throw. Through these advancements, Prime Video presents fans with an opportunity to place themselves in the coach’s shoes, read plays like a quarterback, and learn more about the game that they love. Strategy & Execution Prime Video has transformed TNF into one of the most valuable franchises in media through best-in-class production quality, AI-powered innovations, interactive advertising solutions, and year-over-year viewership growth. Prime's addition of an NFL Wild Card game and the second annual Black Friday Football game underscores the streamer's impact and industry-leading coverage of media's most valuable property. The addition of the High-Sky camera in Prime Vision with Next Gen Stats delivers fans unprecedented optionality by showcasing all 22 players in the frame and providing the quarterback's point of view, allowing viewers to watch each play set up and unfold from a position above the offensive backfield. This vantage point offers compelling views of pre-snap motions, offensive line play, blitzing defenders, quarterback maneuvers, and receivers throughout their routes. The High-Sky camera angle has drawn comparisons to the NFL Madden video game, effectively immersing viewers into the on-field action. This innovative approach to streaming particularly appeals to fans who enjoy sports video games, successfully engaging an additional subset of the modern audience. ** Nominations ** - Best TV or Streaming Experience **Credits** **[ Jared Stacy](https://www.linkedin.com/in/jared-stacy-81a6245) ** Executive Producer Prime Video **[ Mike Muriano](https://www.linkedin.com/in/michael-muriano-91b958230) ** Executive Producer Prime Video **[ Betsy Riley](https://www.linkedin.com/in/betsy-riley-9697154/) ** Sr. Coordinating Producer Prime Video **[ Alex Strand](https://www.linkedin.com/in/alexstrand/) ** Sr. Coordinating Producer Prime Video **[ Spoon Daftary](https://www.linkedin.com/in/spandan-daftary-45992b30/) ** Sr. Coordinating Producer Prime Video **[ Amina Hussein](https://www.linkedin.com/in/amina-hussein1/) ** Sr. Coordinating Producer Prime Video **[ Fred Gaudelli](https://www.linkedin.com/in/fred-gaudelli-7230845/) ** Executive Producer Prime Video **[ Mark Teitelman](https://www.hashtagsports.com/awards/shortlist-2025/N/A?hsLang=en) ** Producer Prime Video **[ Pierre Moossa](https://www.hashtagsports.com/awards/shortlist-2025/N/A?hsLang=en) ** Director Prime Video **[ Jorge Bustamante](https://www.linkedin.com/in/jorge-bustamante-5519082a/) ** Producer Prime Video **[ Kelly Atkinson](https://www.hashtagsports.com/awards/shortlist-2025/N/A?hsLang=en) ** Director Prime Video **[ Scott Karpen](https://www.linkedin.com/in/scott-karpen-b840388/) ** Producer Prime Video **[ Geoff Butler](https://www.hashtagsports.com/awards/shortlist-2025/N/A?hsLang=en) ** Director Prime Video **[ Sean Page](https://www.hashtagsports.com/awards/shortlist-2025/N/A?hsLang=en) ** Director Prime Video #### INSPIRED TO ENTER WORK? 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