--- title: "The Showman Returns: Teofimo vs Ortiz | 7th Hashtag Sports Awards" description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment image: https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/KzPqKbWm-EGU5LfraqT-file.jpg --- The Showman Returns: Teofimo vs Ortiz | 7th Hashtag Sports Awards [The 7th Annual Awards](https://www.hashtagsports.com/awards/shortlist-2025?hsLang=en) # The Showman Returns: Teofimo vs Ortiz [Top Rank Boxing](https://toprank.com/) Share [** ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fthe-showman-returns-teofimo-vs-ortiz) [** ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fthe-showman-returns-teofimo-vs-ortiz&text=The+Showman+Returns%3A+Teofimo+vs+Ortiz+%7C+7th+Hashtag+Sports+Awards) [** ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2025%2Fthe-showman-returns-teofimo-vs-ortiz) ABOUT THIS ENTRY The Top Rank creative team designed a visually striking event poster for Teofimo Lopez's return to the ring, capturing his charismatic persona and the electrifying spectacle of the fight through a bold "Showman Returns" concept. ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/KzPqKbWm-EGU5LfraqT-file.jpg?width=1920&height=1080&name=KzPqKbWm-EGU5LfraqT-file.jpg) How does this represent "Excellence in Engagement"? **Resonance with Target Audience** The poster effectively captured Teofimo Lopez’s unique charisma and larger-than-life persona, aligning perfectly with his identity as a showman. This thematic resonance appealed to hardcore boxing fans who admire his skills and to casual viewers drawn by the theatrical spectacle. **Integration with Broader Activations** The poster served as a central theme for a comprehensive promotional strategy, including, a circus-themed photoshoot that extended the campaign’s visual narrative and a viral ring entrance with a circus troupe, creating an immersive experience that bridged the gap between sports and entertainment. **Setting a Standard in Visual Storytelling** The campaign reinforced Top Rank’s reputation for exceptional fight posters, inspiring fan loyalty and reinforcing the brand’s identity as a leader in creative storytelling within the boxing world. Objective In anticipation of the long-awaited return of Teofimo Lopez to the ring, the Top Rank creative team set out to craft a visually striking and thematically resonant event poster. The goal was to encapsulate Teofimo's larger-than-life persona and the electrifying excitement of his re-emergence after an eight month layoff, positioning the fight as a must-see event that seamlessly merges athletic prowess with theatrical spectacle—an appeal designed to captivate both hardcore boxing fans and casual viewers alike. Strategy & Execution Teofimo Lopez vs Jamaine Ortiz; a fight that merges the raw intensity of boxing with the spectacle of a grand performance. The ["Showman Returns" ]([https://app.box.com/s/mbdydpw88q8qz50uqzy4fvm1d12d3htf)](https://app.box.com/s/mbdydpw88q8qz50uqzy4fvm1d12d3htf\)) concept captures Teofimo Lopez's personality and showmanship, blending the theatrical allure of a circus with the fierce energy of boxing. Teofimo, known for his charisma, is showcased in a bold, dynamic pose, exuding confidence and flair as the centerpiece of the artwork. Behind him, red curtains and shimmering lights evoke a stage fit for a grand entertainer, framing the action and setting the scene for a larger-than-life clash. Opposite Teofimo stands Jamaine Ortiz, grounded in a classic boxer's stance, providing a stark contrast with his composed and disciplined energy. The circus theme is amplified with elements like a roaring lion, a regal elephant, and acrobats, symbolizing the strength, grace, and grandeur of the event. The golden typography, reminiscent of vintage circus posters, ties the narrative together, presenting this fight as a spectacle that transcends the ring. "The Showman Returns" not only highlights the personalities of the fighters but also celebrates the fusion of sport and entertainment, making it a visual feast for fans and non-fans alike. ** Nominations ** - Best Art Direction **Organizations** - Top Rank Boxing - FocalScape **Featured** - Teofimo Lopez - Jamaine Ortiz **Credits** **[ Todd duBoef](https://www.toprank.com/) ** President Top Rank Boxing **[ Morgan Dewan](https://www.toprank.com/) ** Chief Brand Officer Top Rank Boxing **[ Geoff Greenwood](https://focalscape.com/) ** Creative Director FocalScape Inc **[ Adrienne Humphreys](https://focalscape.com/) ** Operations Director FocalScape Inc **[ Jason Tang](https://www.toprank.com/) ** Head of Content Operations Top Rank Boxing **[ Alex Adeyanju](https://www.toprank.com/) ** Head of Production and Creative Top Rank Boxing **[ Joe Setley](https://www.toprank.com/) ** Head of Content Strategy Top Rank Boxing **[ Maddie Dobbins](https://www.toprank.com/) ** Director of Content Programming Top Rank Boxing **[ Mikey Williams](https://www.toprank.com/) ** Head of Photography Top Rank Boxing #### INSPIRED TO ENTER WORK? 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