The 7th Annual Awards

2025 Shortlist

Congratulations to the nominees of the 7th Annual Hashtag Sports Awards on their excellence in engagement, as selected by The Engagement Academy of Sports Entertainment.

The winners of this year's awards will be announced live on June 24, 2025 in NYC.

Brand & Partnership

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Best Brand Experience or Activation
Best Brand Sponsorship
Best College Sports Partnership
Best Gaming or Esports Partnership
Best Women’s Sports Partnership
Most Creative Partnership
Most Creative Partnership with an Athlete or Influencer

Campaign & Marketing

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Best Communications Strategy
Best Event or Experiential Campaign
Best Global Campaign
Best Integrated Campaign
Best Launch Campaign
Best Social Media Campaign

Content

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Best Athlete Storytelling
Best Branded Content
Best Life or Legacy Tribute
Best Sports Betting Content
Best Use of Culture, Music, or Entertainment
Best Women’s Sports Content

Design & Creative

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Best Art Direction
Best Graphic Design
Best Photography
Best Use of Animation or Motion Graphics
Best Use of Visual Storytelling

Fan Experience

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Best App or Mobile Experience
Best Gaming or Esports Experience
Best New Fan Experience
Best TV or Streaming Experience
Best Use of Gamification
Best Use of Technology

Impact

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Best Employee Engagement
Best Engagement for Good
Diversity, Equity, Inclusion, & Belonging
Excellence in Black Storytelling
Excellence in Latinx & Hispanic Storytelling
Excellence in Multicultural Storytelling

Podcast

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Best Athlete Podcast
Best Betting or Fantasy Podcast
Best Documentary Podcast
Best New Podcast
Best Podcast
Best Women’s Sports Podcast

Social Media

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Best Instagram Presence
Best Platform Presence (Non-TikTok)
Best TikTok Presence
Best Use of Multi-Platform
Best X Presence
Best YouTube Presence

Video

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Best Advertisement: 60 Sec and Under
Best Advertisement: 61 Sec and Over
Best Documentary: Long-Form
Best Documentary: Short-Form
Best Original Film or Series: Long-Form
Best Original Film or Series: Short-Form
Best Short-Form Video
Best Use of Live Video

*Special Achievement

*Special Achievement honors will be announced live on June 24, 2025.

Of The Year

*Organizations with the most honors among their peer group are considered for the "Of The Year" Awards for Outstanding Achievement in Overall Engagement.

Top Honors will be announced live on June 24, 2025.


Inspired to Enter Work?

Entries to the 9th Hashtag Sports Awards will open in October 2026.

Sign up below for announcements, including webinars, case studies, podcasts, and the prestigious shortlist of nominations.