--- title: Atlanta Falcons Bird's Eye View | 8th Hashtag Sports Awards description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment image: https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/vkQVDZLN-6QSbChTufG-file.jpg --- Atlanta Falcons Bird's Eye View | 8th Hashtag Sports Awards [The 8th Annual Awards](https://www.hashtagsports.com/awards/shortlist-2026?hsLang=en) # Atlanta Falcons Bird's Eye View [Atlanta Falcons](https://www.atlantafalcons.com) ![trophy-icon-silver](https://www.hashtagsports.com/hubfs/brand/trophy-icon-silver.svg) Hashie Winner - Best Photography ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/vkQVDZLN-6QSbChTufG-file.jpg?width=1920&height=1080&name=vkQVDZLN-6QSbChTufG-file.jpg) Share [** ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2026%2Fatlanta-falcons-birds-eye-view) [** ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2026%2Fatlanta-falcons-birds-eye-view&text=Atlanta+Falcons+Bird%27s+Eye+View+%7C+8th+Hashtag+Sports+Awards) [** ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2026%2Fatlanta-falcons-birds-eye-view) ABOUT THIS ENTRY Few NFL teams can match our stadium, and we maximize every inch of it – right up to the rooftop. The Atlanta Falcons’ Bird’s Eye View is more than a unique camera angle; it’s a part of our brand identity.  ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/vkQVDZLN-6QSbChTufG-file.jpg?width=1920&height=1080&name=vkQVDZLN-6QSbChTufG-file.jpg) How does this represent "Excellence in Engagement"? Nobody else is doing it like us, as simple as that.  When the Bird’s Eye View look debuted, creators and teams across the sports landscape drew inspiration from it and attempted to replicate the look. The overhead angle quickly became a viral trend sparked by us – a testament to its engagement in and of itself.  But our “Excellence in Engagement” was driven by how distinctly “Atlanta” the Bird’s Eye View became within our brand and how its identification resonated with audiences beyond our own.  Objective At Mercedes-Benz Stadium, we capture the pinnacle of an Atlanta Falcons game day from one of the highest vantage points in the NFL.   Few teams can shoot from atop their own stadium – and none have integrated an overhead angle into their brand presence in the way that we have. Yes, other teams may have captured games from elevated stadium angles. What separates Atlanta from the others is that we aspired to leverage our unique roof access to create something that goes far beyond a “cool photo angle.”  Our objective is to make the Atlanta Falcons’ Bird’s Eye View a part of our unique brand *identity*. When a fan sees this view, they know it’s the Atlanta Falcons.  Strategy & Execution Playing on Sundays at Mercedes-Benz Stadium has granted our photography team the privilege of shooting from one of — if not the — most unique perspectives in the NFL.   It is not as simple as it sounds, to go up to the roof on game day and hope for a good shot. With the proper amount of planning and significant time studying the plethora of aspects and advantages of the roof, we have been able to achieve and showcase a unique perspective of an Atlanta Falcons game day.  Uniquely to our peers, we have leveraged our Bird’s Eye View perspective as a staple in our Atlanta Falcons brand. These photos have gone beyond being stellar photography and have been used in various mediums of the Falcons’ digital presence, like graphics, sponsored photo galleries, web page design, and more.  ** Nominations ** - Best Photography **Organizations** - Atlanta Falcons **Links** - [  Website ](https://new.express.adobe.com/webpage/JXvwpSFaMu7U2) **Featured** - Atlanta Falcons Football Team **Credits** **[ Brandon Magnus](https://www.linkedin.com/in/brandon-magnus-7643b71b/) ** Director, Photography and Digital Asset Management AMB Sports and Entertainment **[ Taylor McLaughlin](https://www.linkedin.com/in/taylor-mclaughlin-photos/) ** Team Photographer Atlanta Falcons **[ Jay Bendlin](https://www.linkedin.com/in/jaybendlinphoto/) ** Team Photographer Atlanta Falcons **[ Kevin Liles](https://www.linkedin.com/in/kevindliles/) ** Freelance Photographer Atlanta Falcons **[ Larry Luk](https://www.linkedin.com/in/larryluk888/) ** Vice President, Creative AMB Sports and Entertainment **[ Jack Ozmer](https://www.linkedin.com/in/jackozmer/) ** Senior Graphic Designer AMB Sports and Entertainment **[ Jackson Sipes](https://www.linkedin.com/in/jackson-sipes-9a6482101/) ** Creative Design Manager AMB Sports and Entertainment **[ Abigail Jackson](https://www.linkedin.com/in/abigailmjackson/) ** Graphic Designer AMB Sports and Entertainment **[ Jeffrey Uzzell](https://www.linkedin.com/in/jeffreyuzzell/) ** Social Media Content Coordinator Atlanta Falcons #### INSPIRED TO ENTER WORK? Entries to the 9th Hashtag Sports Awards will open in October 2026. Sign up below for announcements, case studies, podcasts, and the prestigious shortlist of nominations. [![GET ALERTS](https://no-cache.hubspot.com/cta/default/834568/interactive-214928231544.png) ](https://www.hashtagsports.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIz2%2FsxR1KBmap2ltwuwIUW5lMpr5pnum%2B5jAFEP7jeX0agFgkA3SClXfIreu6B7FgS%2B%2Bl5FaINVD8IP%2BaXkIWN1wmNqWw748d%2B%2FLX%2BtT75lff%2B6OXCGuCiA0Ki0ZWh3NPzm3FWGX98Xbkeo64XsBO%2BkoUUUBKBLp9HSZogy9Gp8TAd5lifEsK26Te%2BuE7kpQT3TUiDNXes&webInteractiveContentId=214928231544&portalId=834568&hsLang=en) × HASHTAG SPORTS AWARDS VOTE FOR THE BEST IN SPORTS ENTERTAINMENT ## Almost there! One more step and you're on the way to casting your votes. SIGN UP TO VOTE