--- title: "Brooklyn Nets: 2025 NBA China Games | 8th Hashtag Sports Awards" description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment image: https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/dxrPGdeA-fL72zVgTXY-file.jpg --- Brooklyn Nets: 2025 NBA China Games | 8th Hashtag Sports Awards [The 8th Annual Awards](https://www.hashtagsports.com/awards/shortlist-2026?hsLang=en) # Brooklyn Nets: 2025 NBA China Games [Brooklyn Nets](https://www.nba.com/nets) ![trophy-icon-silver](https://www.hashtagsports.com/hubfs/brand/trophy-icon-silver.svg) Hashie Winner - Best Global Campaign ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/dxrPGdeA-fL72zVgTXY-file.jpg?width=1920&height=1080&name=dxrPGdeA-fL72zVgTXY-file.jpg) Share [** ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2026%2Fbrooklyn-nets-2025-nba-china-games) [** ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2026%2Fbrooklyn-nets-2025-nba-china-games&text=Brooklyn+Nets%3A+2025+NBA+China+Games+%7C+8th+Hashtag+Sports+Awards) [** ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2026%2Fbrooklyn-nets-2025-nba-china-games) ABOUT THIS ENTRY During a record-setting trip for their seventh and eighth games in China, the most of any team in league history, the Brooklyn Nets' NBA China Games 2025 campaign showcased the organization's dedication to global innovation, fan development, and community engagement. The Nets’ company-wide initiative combined an integrated global marketing strategy, best-in-class hospitality, business development, multilingual technology and local entertainment and activations that grew Nets’ fandom and reshaped how an NBA team can operate abroad.  How does this represent "Excellence in Engagement"? The 2025 NBA China Games exemplified excellence in global engagement by transforming an international preseason game into a fully localized, long-term growth platform. Rather than approaching the China Games as a standalone event, the Brooklyn Nets executed a global campaign designed to position the franchise as China’s preferred NBA team through sustained cultural relevance, community investment, and localized innovation. By co-creating local entertainment IP, launching a permanent China-based dance team, introducing Mandarin-translated branding, and investing in community through youth basketball, the franchise established sustained cultural and commercial presence within the market. Through immersive NBA House experiences, grassroots youth basketball clinics, multilingual technology, business development, and culturally localized branding, the Nets deepened fandom in China, drove measurable audience growth, and generated new revenue streams. Objective The Brooklyn Nets approached the 2025 NBA China Games as a long-term global fan growth initiative, transforming a preseason international appearance into a fully integrated campaign. The campaign objectives were to:  1. **Grow international fandom in China** by positioning the Brooklyn Nets as China’s preferred NBA team through locally relevant content, cultural integration, media, community activations, youth basketball clinics and events. 2. **Generate new revenue streams** through new Chinese-based partners identified and cultivated by our China Business Team, the only such team in the NBA. 3. **Deliver world-class hospitality and guest experience** to deepen relationships with players, partners, clients, and influencers.  4. **Build long-term, scalable entertainment IP** that enhances Brooklyn’s global brand identity and drives revenue. Strategy & Execution **Immersive Fan Experience** The Nets activated a week-long **NBA House** experience, “Infinite Connection,” celebrating their record eighth game in China. The immersive space blended Brooklyn culture with Chinese storytelling and attracted more than 6,000 attendees, creating viral moments beyond the games.    **Youth & Community Investment** The Nets introduced Brooklyn Basketball programming in Hong Kong and Macao, hosting 15 clinics for 738 youth participants and committing to refurbish two public courts in HK.   **Original Local Entertainment IP** In partnership with Tencent, the Nets co-produced *CheersNets*, the first Chinese NBA dance team audition variety show (1 teaser + 6 episodes). From 45 contestants, eight finalists formed “Brooklyn 8,” the Nets’ official China dance team, debuting in Macao and creating scalable international IP.   **Multilingual Technology & Hospitality** To deliver best-in-class experience for global audiences and 600+ guests, the Nets built an exclusive app in four languages—English, Mandarin, French, and Russian.  **Business Development & Localization ** The Nets’ dedicated China Business Team engaged new Chinese partners and brands including 88VIP, MPASS, TMGM, MouTai, Molly Tea and more. Chinese business partners participated in two fireside chats with Nets ownership, conducted in Mandarin. To demonstrate cultural respect, the Nets introduced Mandarin-translated Nets and Brooklyn Basketball logos. ** Nominations ** - Best Global Campaign **Organizations** - Brooklyn Nets - Brooklyn Sports & Entertainment - Lord Stow’s - Tencent - Eventist (Hong Kong) **Featured** - Egor Dёmin - Vince Carter - David Beckham - Jackie Chan - Deron Williams - Stephon Marbury - Brooklyn 8 - Jeremy Lin - Song Xiaobao - Gina Alice - Wu You **Credits** **[ Perry Mattern](https://www.linkedin.com/in/pmattern7/) ** Director, Basketball Social Media Brooklyn Sports & Entertainment **[ Taj Martinez](https://www.linkedin.com/in/tajmartinez/) ** Senior Manager, Content Management Brooklyn Sports & Entertainment **[ Thomas Garbett](https://www.linkedin.com/in/thomas-garbett-428515106/) ** Senior Manager, Photography Brooklyn Sports & Entertainment **[ Joshua Ni](https://www.linkedin.com/in/joshua-ni-92728699/) ** Producer, Content Brooklyn Sports & Entertainment **[ Doron Tamari](https://www.linkedin.com/in/dorontamari/) ** Senior Director, International Marketing & Innovation Brooklyn Sports & Entertainment **[ Ron Goldenberg](https://www.linkedin.com/in/bkatz29/) ** Vice President, International Marketing & Innovation Brooklyn Sports & Entertainment **[ Benjamin Katz](https://www.linkedin.com/in/bkatz29/) ** Senior Manager, International Marketing & Innovation Brooklyn Sports & Entertainment **[ Sunshine Rogers](https://www.linkedin.com/in/sunshine-rogers-0236194a/) ** Vice President, Global Partnerships, China Business & Strategy Brooklyn Sports & Entertainment **[ Huiye (Agnes) Xie](https://www.linkedin.com/in/agnes-xie-050450192/) ** Senior Coordinator, China Business & Strategy Brooklyn Sports & Entertainment **[ Xiang (Randy) Hu](https://www.hashtagsports.com/awards/shortlist-2026/www.linkedin.com/in/xiang-randy-hu-?hsLang=en) ** Coordinator, China Business & Strategy Brooklyn Sports & Entertainment **[ Mengyang Liu](https://www.linkedin.com/in/mengyang-liu-6486b9136/) ** Director, China Business & Strategy Brooklyn Sports & Entertainment **[ Danby Wong](https://www.linkedin.com/in/danbywong/) ** Senior Director, Consumer Technology Brooklyn Sports & Entertainment **[ Kate Mooney](https://www.linkedin.com/in/mooneykate/) ** Vice President, Events and Experience Brooklyn Sports & Entertainment **[ Joseph Esile](https://www.linkedin.com/in/joseph-esile-cvp-1765917b/) ** Vice President, Hospitality Operations Brooklyn Sports & Entertainment **[ Tony Eaton](https://www.linkedin.com/in/tony-eaton/) ** Producer, Content Brooklyn Sports & Entertainment **[ Francesco Petitti](https://www.linkedin.com/in/francescopetitti/) ** Producer, Content Brooklyn Sports & Entertainment #### INSPIRED TO ENTER WORK? 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