--- title: Empower Field at Mile High Code of Conduct | 8th Hashtag Sports Awards description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment image: https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/lAXZDGdA-VUuZ3yZAp5-file.jpg --- Empower Field at Mile High Code of Conduct | 8th Hashtag Sports Awards [The 8th Annual Awards](https://www.hashtagsports.com/awards/shortlist-2026?hsLang=en) # Empower Field at Mile High Code of Conduct [Denver Broncos](https://www.denverbroncos.com) ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/lAXZDGdA-VUuZ3yZAp5-file.jpg?width=1920&height=1080&name=lAXZDGdA-VUuZ3yZAp5-file.jpg) Share [** ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2026%2Fempower-field-at-mile-high-code-of-conduct) [** ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2026%2Fempower-field-at-mile-high-code-of-conduct&text=Empower+Field+at+Mile+High+Code+of+Conduct+%7C+8th+Hashtag+Sports+Awards) [** ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2026%2Fempower-field-at-mile-high-code-of-conduct) ABOUT THIS ENTRY To transform routine stadium rules into something fans would actually pay attention to, we re‑imagined the traditional Code of Conduct video as an animated, character‑driven experience. Using a playful cartoon world and two original characters, Spike and Helmut McFacemask, we delivered essential gameday guidelines with humor, personality, and zero lecturing. Fans know the rules. They just don’t want to watch the rules. Standard safety videos blend into the background, especially in a high‑energy environment where attention is hard to earn. Our insight: If we want fans to remember the rules, we need to make them as entertaining as the game itself. ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/lAXZDGdA-VUuZ3yZAp5-file.jpg?width=1920&height=1080&name=lAXZDGdA-VUuZ3yZAp5-file.jpg) How does this represent "Excellence in Engagement"? This work demonstrates the power of animation to elevate fan experience, not just entertain. By using original IP, Spike and Helmut McFacemask, the piece shows how teams and venues can create branded, character‑driven worlds that build loyalty, extend beyond the stadium, and modernize how information is delivered. It moves the industry forward by proving that: - Utility content can be crafted with the same creative ambition as hype videos and entertainment features. - Animation can break through where traditional live‑action rule videos fail, especially in high‑energy environments. - Teams can strengthen their brand identity through original character systems built for repeat use and long‑term fan recognition. Ultimately, this work reframes what fans should expect from stadium screens: not just information, but intentional storytelling even in the most unexpected moments. Objective To transform routine stadium rules into something fans would actually pay attention to, we re‑imagined the traditional Code of Conduct video as an animated, character‑driven experience. Using a playful cartoon world and two original characters, Spike and Helmut McFacemask, we delivered essential gameday guidelines with humor, personality, and zero lecturing. Fans know the rules. They just don’t want to watch the rules. Standard safety videos blend into the background, especially in a high‑energy environment where attention is hard to earn. Our insight: If we want fans to remember the rules, we need to make them as entertaining as the game itself. Strategy & Execution To reinvent the traditional, often‑ignored stadium Code of Conduct video, we turned essential rules into a fully animated entertainment moment. Through a vibrant cartoon universe and two original characters, Spike and Helmut McFacemask, we used animation as the primary storytelling engine to make mandatory information genuinely enjoyable for fans. Spike and Helmut McFacemask became our rule‑explainers, guiding fans through everything from bag policies to respectful behavior with visual gags, slapstick moments, and playful transitions. The final piece premiered on gameday, showcased on our giant videoboard during the pregame experience, when the stadium energy is at its peak. The animation style, pacing, and comedic timing were all designed specifically for a large‑format, high‑crowd‑noise environment. ** Nominations ** - Best Use of Animation or Motion Graphics **Organizations** - Denver Broncos **Links** - [  Website ](https://www.dropbox.com/scl/fo/i915yfug45jaszxhdr42f/AAfILY40Y_vgx-9tGbUb3UI?rlkey=p2ylawdwst22s1e3zd4jsnm0l&st=si4d6m2m&dl=0) **Credits** **[ Dan Probst](https://www.linkedin.com/in/dan-probst-b8777994) ** Art Direction & Motion Graphic Design Denver Broncos **[ Kevin Johnson](https://www.linkedin.com/in/kevinjohnson0122) ** Creative Director Denver Broncos **[ Ian Mork](https://www.linkedin.com/in/ian-mork-267509b) ** Character Illustration 2Tall Animation **[ Nick Young](https://www.linkedin.com/in/nick-young-00570b18) ** Manager of Strategic Productions Denver Broncos **[ Aaron Fabis](https://www.linkedin.com/in/aaron-fabis-066214224) ** Manager of ThunderVision Content & Production Denver Broncos **[ Liz Coates](https://www.linkedin.com/in/lizcoates) ** Director of Game Entertainment Denver Broncos #### INSPIRED TO ENTER WORK? 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