--- title: Los Angeles Chargers Social | 8th Hashtag Sports Awards description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment image: https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/AlXWOJjq-opsfPyOAgH-file.jpg --- Los Angeles Chargers Social | 8th Hashtag Sports Awards [The 8th Annual Awards](https://www.hashtagsports.com/awards/shortlist-2026?hsLang=en) # Los Angeles Chargers Social [Los Angeles Chargers](https://www.chargers.com) ![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/AlXWOJjq-opsfPyOAgH-file.jpg?width=1920&height=1080&name=AlXWOJjq-opsfPyOAgH-file.jpg) Share [** ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2026%2Flos-angeles-chargers-social) [** ](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2026%2Flos-angeles-chargers-social&text=Los+Angeles+Chargers+Social+%7C+8th+Hashtag+Sports+Awards) [** ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.hashtagsports.com%2Fawards%2Fshortlist-2026%2Flos-angeles-chargers-social) ABOUT THIS ENTRY The Chargers are unique in our balance of restraint and risk on social media. We have created an online presence that cultivates real community through humor, self-awareness and a deep understanding of the internet we operate within. By treating social media as a lively, real conversation rather than a means to broadcast to the masses, we have established a standard across the NFL and professional sports where personality and authenticity drive relevance and fandom.  How does this represent "Excellence in Engagement"? We did not want to sound like a brand ‘trying’ to sound cool, but one that fans felt elicited genuine engagement both ways. Our voice was created with the intention that our fans felt we see them, want to interact with them and ultimately, create for them. We can't be everyone's favorite, but we do have the ability to move the needle on an organizational level through community building and engagement Objective Our goal was to cultivate a distinct presence across platforms that was capable of building a generational fandom. We set out to establish a social presence that felt native to the internet culture in which every interaction feels natural, culturally aware, and rooted in the way fans already talk online.  At the same time, we needed to balance our playful, internet-forward humor with the credibility and seriousness expected from a professional sports organization. Striking that balance allows us to remain entertaining without losing the authenticity of who we are a team. Additionally, operating in Los Angeles adds another layer of intention. As a city built on entertainment, audiences are already surrounded by top-tier creators and storytelling everyday. To break through, our content must be culturally fluent and consistently engaging. By developing a recognizable voice across platforms, our goal is to build long-term connections and grow Charger fans in one of the most competitive entertainment markets in the world.  Strategy & Execution Our strategy centers on authenticity and consistency. Written in all lowercase, our captions are recognizable across the league for their playful tone, humor, and self-awareness. Every post is designed to feel natural to internet culture rather than overly manufactured.  From a strategy standpoint, we hold weekly meetings dedicated to meme ideation and maintain spreadsheets with copy ideas for any scenario. While everything we share feels spontaneous, and at times it is, most content is thoroughly debated and carefully considered. Additionally, while the voice remains consistent, the format adapts across platforms. By tailoring the delivery while preserving the tone, we ensure our brand feels cohesive yet fitting everywhere it appears.  A key challenge is operating within the traditional framework of professional sports. Our style, tone, and content are not defaults in the NFL, and leaning into them requires consistency and confidence. Over time, we built strong rapport with the football side of the organization, allowing them to trust that our voice represents the team in a way that is young, engaging, and undeniably ours, while still reflecting the seriousness and toughness required of an NFL team.  We embrace that our style is not for everyone and in many ways, that is the point.  ** Nominations ** - Best on Multi-Platform **Organizations** - Los Angeles Chargers **Links** - [  YouTube](https://www.hashtagsports.com/awards/shortlist-2026/Los%20Angeles%20Chargers) - [  Instagram](https://www.instagram.com/chargers/) - [  TikTok](https://www.tiktok.com/@chargers?lang=en) - [  X](https://x.com/chargers) - [  Snapchat](https://www.snapchat.com/@chargers) **Credits** **[ Jason Lavine](https://www.linkedin.com/in/jason-lavine-49a4b01a/) ** SVP of Brand Creative & Content Los Angeles Chargers **[ Megan Julian](https://www.linkedin.com/in/meganjulian/) ** Vice President of Digital Marketing and Social Media Los Angeles Chargers **[ Tyler Pino](https://www.linkedin.com/in/tyler-pino-81a83785/) ** Vice President of Production Los Angeles Chargers **[ David Bretto](https://www.linkedin.com/in/davidbretto/) ** Director of Creative Video Los Angeles Chargers **[ Allie Raymond](https://www.linkedin.com/in/allieraymond/) ** Director of Organic Social Media Los Angeles Chargers **[ Kasey Perez](https://www.linkedin.com/in/kasey-perez/) ** Senior Manager of Social Marketing and Performance Los Angeles Chargers **[ Carly Gough](https://www.linkedin.com/in/carlymgough/) ** Senior Producer of Features & Branded Content Los Angeles Chargers **[ Brian Raab](https://www.chargers.com/team/front-office-roster/) ** Lead Editor of Features and Branded Content Los Angeles Chargers **[ Calysta Tyree](https://www.linkedin.com/in/calysta-tyree/) ** Programming Manager of Organic Social Media Los Angeles Chargers **[ Trevin Kalick](https://www.linkedin.com/in/trevin-kalick-347a451b8/) ** Social & Digital Media Designer Los Angeles Chargers **[ Jaemin Cho](https://www.linkedin.com/in/jaemincho1/) ** Vertical Video Producer of Organic Social Los Angeles Chargers **[ Hannah Johnson](https://www.linkedin.com/in/hannah-johnson-social/) ** Coordinator of Organic Social Los Angeles Chargers **[ Bailey Pelletier](https://www.linkedin.com/in/baileypelletier/) ** Producer of Creative Video Los Angeles Chargers **[ Benjamin Chairnoff](https://www.linkedin.com/in/ben-chairnoff-a2b401197/) ** Producer/Editor of Features and Branded Content Los Angeles Chargers **[ Wil Hahn](https://www.linkedin.com/in/will-hahn-9442b0211/) ** Lead Cinematographer, Storytelling Los Angeles Chargers **[ Greg Kim](https://www.linkedin.com/in/gregkim14/) ** Production Engineer Los Angeles Chargers **[ Sydney Yates](https://www.linkedin.com/in/sydneyyyates/) ** Coordinator of Paid Social Media and Content Analytics Los Angeles Chargers **[ Paige Vinnicombe](https://www.linkedin.com/in/paige-vinnicombe-561az/) ** Lead Producer, Features and Branded Content Los Angeles Chargers **[ Abby Szlosek](https://www.linkedin.com/in/abbyszlosek/) ** Associate Creative Video Producer Los Angeles Chargers #### INSPIRED TO ENTER WORK? Entries to the 9th Hashtag Sports Awards will open in October 2026. Sign up below for announcements, case studies, podcasts, and the prestigious shortlist of nominations. [![GET ALERTS](https://no-cache.hubspot.com/cta/default/834568/interactive-214928231544.png) ](https://www.hashtagsports.com/hs/cta/wi/redirect?encryptedPayload=AVxigLItvddiTvZME%2B8tx3Ft1eJPxf0Xlm77R%2FcIeyJLhapJD2OipcWcXUhIKh%2FgdoUs9djWWU0cDYjs9Ra%2FF9IZtEUpqNWFNH2Sjl7s1pU1seFQJk%2FmmrrAAfCYY5ItMU6WcKtWIurzUT8P%2FAO7saOB9VrrnvXt9X8lEThF4vx5NJHz0o5BAp0tceJhT5Eh5DpGMGNTXn%2BDQtov&webInteractiveContentId=214928231544&portalId=834568&hsLang=en) × HASHTAG SPORTS AWARDS VOTE FOR THE BEST IN SPORTS ENTERTAINMENT ## Almost there! One more step and you're on the way to casting your votes. SIGN UP TO VOTE