---
title: RO / Nightcap Outside | 8th Hashtag Sports Awards
description: Global awards recognizing excellence in fan engagement and celebrating creativity across sports marketing, media & entertainment
image: https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/PkgxWdoG-ICAX4Wn57R-file.jpg
---

RO / Nightcap Outside | 8th Hashtag Sports Awards

[The 8th Annual Awards](https://www.hashtagsports.com/awards/shortlist-2026?hsLang=en)

# RO / Nightcap Outside

[Shay Shay Media](https://shayshaymedia.com)

![trophy-icon-silver](https://www.hashtagsports.com/hubfs/brand/trophy-icon-silver.svg)  Fan's Voice Winner

- Best Brand Partnership

![Image](https://www.hashtagsports.com/hs-fs/hubfs/Assets-AF-2025/PkgxWdoG-ICAX4Wn57R-file.jpg?width=1920&height=1080&name=PkgxWdoG-ICAX4Wn57R-file.jpg)

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ABOUT THIS ENTRY

*Nightcap*, hosted by Chad Johnson and Shannon Sharpe, partnered with Ro to create a seamless, integration to normalize discussions around men’s health. The campaign leverages authentic storytelling and humor to engage modern sports fans while responsibly introducing Sparks in a relatable way.

 

How does this represent "Excellence in Engagement"?

This work sets a new benchmark in fan engagement by demonstrating that men will actively engage with traditionally stigmatized health topics such as ED. The format RO Sparks was integrated in allowed for a light hearted but impactful audience reach.

 

Objective

The goal of this campaign was to integrate Ro’s Sparks offering into *Nightcap* in a way that felt authentic, entertaining, and native to the content. The objective was to educate viewers on safe, clinically tested medication while maintaining the show’s fun and carefree tone.

Strategy & Execution

The entry was designed prioritizing authenticity, humor, and a digital-first viewing experience. Integrated within the *Nightcap* format at Lucky Strike, the campaign featuring Ro’s Sparks leveraged the natural chemistry between hosts Shannon and Joe, using a casual bowling setting.

Rather than a traditional ad read, the integration blended seamlessly into the show’s rhythm, combining light competition, real-life anecdotes, and candid Q&A. This approach aligned with how modern audiences engage with sports content across platforms.

 

** Nominations **

- Best Brand Partnership

**Organizations**

- Shay Shay Media

**Links**

- [  Website ](https://www.youtube.com/@NightcapShow_)

**Credits**

**[ Ashleigh Arnim](https://www.linkedin.com/in/ashleigharnim/) **  
 Head of Content  
Shay Shay Media

**[ Mike Davis](https://shayshaymedia.com/) **  
 Director of Production  
Shay Shay Media

**[ Jacob Hazzard](https://www.linkedin.com/in/jacob-hazzard-0590b6b7/) **  
 Director  
Shay Shay Media

#### INSPIRED TO ENTER WORK?

Entries to the 9th Hashtag Sports Awards will open in October 2026.

Sign up below for announcements, case studies, podcasts, and the prestigious shortlist of nominations.

[![GET ALERTS](https://no-cache.hubspot.com/cta/default/834568/interactive-214928231544.png) ](https://www.hashtagsports.com/hs/cta/wi/redirect?encryptedPayload=AVxigLISzjjRCwaTWO9oLd%2BXisxhtzq6qEP7xL78cao7et29iILhkMG%2FjdYMaktnopyKyEz%2FjPdMWEmJCLFOv%2BUXUUtJxLLMq9KtVtOMVy6biEvkKO%2Bw1ozWfPcjPtqSu3WyefSxF9HXEmQLiszuV0Dk5d5N%2BfYlkDx0xMtfjY8KKjti94NneBHnQoGzlSWKLKNHo0ujaZAemFJ%2F&webInteractiveContentId=214928231544&portalId=834568&hsLang=en)

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