Washington Wizards: ULTRA Access Series

Washington Wizards

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The 7th Annual Awards

Nominee ✨

• Best Branded Content

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ABOUT THIS ENTRY

This entry highlights the storytelling of the Wizards's ULTRA Access - our premium behind-the-scenes series that brings fans inside Washington Wizards basketball, capturing the authentic stories, personalities, and moments that define the team’s journey.

How does this represent "Excellence in Engagement"?

This work pushes the industry forward by demonstrating that fan engagement is not just about volume, but about depth. When fans feel personally connected to players, they engage more, watch longer, and return more often. ULTRA Access shows that investing in storytelling and supporting it with strategic distribution is a sustainable path to building stronger, more engaged fan communities.

Objective

ULTRA Access is our premium behind-the-scenes series that brings fans inside Washington Wizards basketball, capturing the authentic stories, personalities, and moments that define the team’s journey.

Today’s NBA fans crave more than just highlights—they want access. The Washington Wizards launched Season 6 of our ULTRA Access series, a premium series presented by Michelob ULTRA, that takes fans inside the team’s journey. Using cinematic storytelling, player-focused narratives, interviews, and exclusive behind-the-scenes moments, the series showcases the personalities, preparation, and culture shaping Wizards basketball. ULTRA Access deepens fan connection and redefines how the Wizards bring their story to life.

Strategy & Execution

This season, the Wizards prioritized narrative-driven episodes that gave fans a closer look at who our players are — their journeys, personalities, and day-today experiences.

This approach came to life across features on Tre Johnson, Trae Young, Kyshawn George, and Will Riley. Each episode was designed to feel personal and immersive, allowing fans to build a stronger emotional investment in both the individual players and the team as a whole.

From an execution standpoint, the Wizards also made a deliberate shift in how we distributed and promoted the series. ULTRA Access was no longer treated as a standalone YouTube product — it became a fully integrated content initiative across all social platforms. We developed platform-specific cutdowns, trailers, and social-first moments to drive awareness, extend reach, and funnel audiences back to the full episodes.

Organizations

• Washington Wizards

  Monumental Sports & Entertainment

Credits

Andrew DeGuzman
Digital Content Producer
Washington Wizards

Kevin Gao
Branded Content Producer
Washington Wizards

Tania Kershaw
Director,
Washington Wizards

Michael Coleman
Director, Social Media
Washington Wizards

Joe Proszek
Director, Branded Content
Washignton Wizards

Josh Meitz
Staff Videographer
Washington Wizards

Paul Turner
Vice President, Productions
Monumental Sports & Entertainment

Yannick Skerritt
Producer
Monumental Sports & Entertainment

Isaiah Robertson
Associate Producer
Monumental Sports & Entertainment

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